The Agency Vanguard Award was created to recognize standout agency team members driving innovation and improving patient communications. Agency executives are selected influence on future consumer health launches or campaigns, or recognized contributions and service to patients as well as their respective industries.

The 2022 class will be honored at a live ceremony at the W Hoboken in New Jersey on October 13th following the Xpectives.Health University day courses.

By Jackie Drees of Phreesia

Image Source: Shutterstock

Constipation affects millions of Americans each year, but many patients have not yet found an adequate medication to control their constipation symptoms, new Phreesia data shows. However, there’s a key opportunity for pharma marketers to boost education and help patients get on the proper treatments—and that’s by reaching them at the point of care.

Half (50%) of surveyed patients said they experience constipation all or almost all of the time, and 45% reported having dealt with their condition for more than 5 years, according to survey data Phreesia Life Sciences collected in October and November 2021 from 6,780 adults diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Unsurprisingly, patients’ symptoms also seriously affect their quality of life, with 62% of survey respondents saying that constipation has a moderate or great impact on their everyday life.

By Sharon Carothers of Sensis Health

Image Source: Healthcare.gov

The health care insurance industry is preparing for open enrollment (OE) in the fall. Insurers are plotting their approach for effective use of consumer advertising to drive OE success.  There are three unique and challenging characteristics of OE advertising for insurers:

·     specific, short time period (October – December)

·     marketplace is cluttered with advertisers

·     enrollment is a complicated, multistep process

The following are some OE advertising best practices using these three attributes as a guide. They serve as both a reminder and, in some cases, a “checklist” during successful planning and deployment of OE advertising.

Health officials are warning of a potential "Twindemic" this fall, where the combination of a Covid surge and a bad flu season could strain the health system. The biggest predictor of an upcoming flu season is the Southern Hemisphere. Australia saw one of the worst flu seasons in recent years and experts believe this could foreshadow a particularly bad flu season for the US. The flu season could be especially bad in children who, due to Covid-19 isolation measures in recent years, may not have had much exposure to the influenza virus. Officials say the best protection against the “Twindemic” is staying current on flu and Covid-19 vaccinations.

Xpectives.Health is offering two live events plus an awards ceremony on October 13, 2022 in Hoboken New Jersey. The DTC 101 and DTC Master Class: Digital & Social offer educational sessions on DTC Marketing. Attendees will become certified marketers after completion of these sessions and receive a digital certificate.