Unprecedented, unparalleled, pivot, axis turn, mental health - all predominant words and topics generating a continuum of messaging in media and marketing. What about becoming a crop duster of joy? Sprinkle some of that dust by calling a friend, text someone that you're thinking of them, listen to their story for the second time, deliver a porch gift, offer to help with spring cleaning. This is our opportunity for social deepening. Make it count!