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Monthly Newsletter | July 2022

Burnout: The Truth Behind Ad Fatigue (and How to Avoid It)

Picture this: you’re in your car driving home from work and you hear a commercial. Your eyes widen in shock. It’s that commercial. With that jingle. You’ve heard this same commercial at least five times in the past ten minutes- there’s no way the rep intended for this commercial to air this many times, right? You groan in annoyance and switch the station or plug in your aux cord and connect to your streaming playlist. We’ve all been in this scenario before and probably more than once. This phenomenon is known as ad fatigue.  This happens when the target audience hears or sees an ad so often that they become bored (or annoyed) and stop engaging. This then causes the campaign to become less effective and businesses don’t see a great return on investment (aka, ROI). However, there are ways you can avoid this:

Monitor Ad Campaigns

This should be the first step. You don’t know that your target audience is losing interest in an ad if you aren’t tracking the ad’s performance. When an ad is regularly monitored, you can see when engagement begins to drop. There are two metrics that can monitor ads: frequency and clickthrough rate (CTR). Frequency is the average number of times people see an ad. And CTR is the number of times people click on a digital ad.

Create Multiple Ads (And Rotate Them)

Another common way of avoiding ad fatigue is creating multiple ads and rotating them. These ads can be different lengths, be voiced by different persons or both. Creating different versions of an ad allows you to deliver the same content in a new way (and in a way that won’t bore your audience).

Use A Different Call-To-Action

If the audience has grown tired of the “call us at…” line at the end of an ad, try using a different call to action. Mention a brand or a business’s social media page website.

Hopefully, these tips can help you avoid the monster that is known as ad fatigue.

Happy Marketing!

This Month's Blog

If you’ve been in the advertising business long enough, you’ve probably heard the words “reach” and “frequency” more often than you wanted. But what do those words really mean? Our monthly blog highlights the difference between the two.

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We got a chance to with the Mississippi Department of Education on their Summer Food Service Campaign! This program provided free meals to underprivileged kids and teens in Mississippi. Check out

this video we produced!

Meet Briana!

Meet our public relations specialist and copywriter, Bri! She gained her Bachelor’s degree in Mass Communication with a concertation in Media Studies focusing on broadcast journalism and a minor in Spanish from Xavier University of Louisiana. She brings a wealth of knowledge to the table with seven years of experience working for the largest radio corporation in the industry. Here at Octagon Media, she coordinates the media buying and planning process with an understanding of marketing goals and establishes and maintains cooperative relationships within the public relations realm including but not limited to writing press releases and other media communications, event management, media advisories, community relations, PR tool kits and training as well as crisis management. 


When she is not at work, Bri can be found cooking, studying astrology or at her favorite coffee shop.

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