YOSHIKI’s kimono design from Mercedes-Benz Fashion Week Tokyo 2016 S/S will be on display at
the V&A’s “Kimono: Kyoto to Catwalk” exhibition in London.
Photos (open for media use), credit YOSHIKIMONO:
– the cutting-edge fashion brand created by
Japanese rock star YOSHIKI
– has been chosen to be displayed at the prestigious
V&A Museum in London
Europe’s first major kimono exhibition
"Kimono: Kyoto to Catwalk"
alongside works from other prominent fashion designers
Alexander McQueen, Yves Saint Laurent,
is the ultimate symbol of Japan
, often perceived as traditional, timeless, and unchanging. The exhibition will challenge this conception, presenting the garment as a
constantly evolving icon of fashion.
"YOSHIKI breathes new life into the kimono with his rock'n'roll sensibility and we are excited to include his work in the exhibition. The innovative approach taken by YOSHIKIMONO, particularly with regard to styling, shows how versatile the garment can be," said
"Kimono: Kyoto to Catwalk."
Highlights of the exhibition also include a kimono created by
Living National Treasure Kunihiko Moriguchi
, the dress designed for
and worn on the album cover
, design works from the Hollywood film
Memoirs of a Geisha
, and original
costumes modeled on kimono by
"It’s such an honor to be part of this exhibition. I feel grateful not only for my brand YOSHIKIMONO being part of it, but grateful for the entire kimono industry coming into the spotlight," said
, the eldest son of kimono creators, who chose his groundbreaking music career instead of taking up the family business. "Kimono is as traditional as you can get in Japan, a country which most people consider to be conservative," he added. "I would like to keep tradition, and at the same time I’d like to break the unwritten laws the industry has made, which keep them confined within their own boundaries."
made international headlines last year for opening
Rakuten Fashion Week Tokyo 2020 S/S
with a dramatic stage presentation that showed the traditional garment’s possibilities in today’s fashion scene.
Tokyo Fashion Week S/S 2020
"Through innovative styling, YOSHIKI showed that kimono can also be worn as different styles of sexy.”
"YOSHIKIMONO makes the traditional garment both fashionable and modern."
"Gorgeous style with rock spirit"
popularity has exploded in fashion circles. Top fashion magazine
for its March 2020 cover, and
himself continues to be in demand as a fashion icon. In 2017,
was the first Japanese male to appear on the cover of
. In 2018, he made headlines as the male model for the launch of
Yves Saint Laurent’s
newest shade of
Rouge Pur Couture
lipstick in Tokyo in a demonstration by
, leading to the product selling out nationwide the next day.
“Kimono: Kyoto to Catwalk” at the V&A, London
February 29 – June 21, 2020
Sponsored by MUFG. Supported by GRoW @ Annenberg, Shiseido, and Yoshikimono
started 10 years ago as
a cutting-edge Japanese kimono fashion brand
created by Japanese rock star and composer
, who was
born the first son of kimono creators.
Based on his strong desire to introduce Japanese kimono to the entire world,
YOSHIKIMONO's theme is the "fusion of tradition and innovation."
latest collection was selected as the opening presentation of
Rakuten Fashion Week Tokyo 2020
omposer, classically-trained pianist, and rock drummer
– is described by
and was named
"one of the most influential composers in Japanese history"
Consequence of Sound
is also leader of the
rock group X Japan
, which has
sold over 30 million singles and albums
combined, and s
old-out the 55,000-seat Tokyo Dome
a record 18 times
. His diverse body of work includes composing the theme for the
Golden Globe Awards
and a concerto for the
Emperor of Japan
, as well as collaborations with
Queen’s Roger Taylor
In 2018, YOSHIKI’s
ranked in the
iTunes Classical Charts
. That same year,
wrote and performed
– the opening theme for the worldwide hit anime series
Attack on Titan
– which debuted at
iTunes Rock Charts
sold-out performances at Carnegie Hall
are currently airing across the U.S. in the
oshiki: Live at Carnegie Hall
television special on
is currently working on several upcoming
Hollywood film projects
such as composing music for
, the next film in the blockbuster franchise starring
ABOUT THE V&A MUSEUM
The Victoria and Albert Museum, London (V&A) is the world’s leading museum of art, design and performance with collections unrivalled in their scope and diversity, spanning 5000 years of human creativity. It was established in 1852 to make works of art available to all and to inspire British designers and manufacturers. Today, its purpose is to champion creative industry, inspire the next generation, and spark everyone’s imagination.
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