Management Certification Courses Kickoff In September 

We are just weeks away from the launch of AOCA's 2018 Management Certification Courses! Ensure your management team is top-notch by sending them to one of the following courses: 

  • September 11th and 12th in Chicago 
  • October 23rd & 24th in Dallas
These courses provide comprehensive training in the following areas: 

·  Leadership
· Manager Responsibilities
· Attracting and Retaining Customers & Employees
· Implementing Training Programs
· Financial Management
· Safety & OSHA
· Regulatory Compliance
· And much more! 

Click here for more information on our management courses and to register students today! 
AOCA Is YOUR Association - 
Get Involved TODAY!
AOCA is seeking dedicated members to give back to the industry by serving on a committee or on the Board of Directors. We are currently seeking individuals to serve on the following committees: 
  • Events and Programs Committee
  • Education Committee
  • Government Affairs Committee
  • Membership Committee
For more information on joining a committee, click here
For more information on joining the Board, click here.
Questions? Contact Executive Director Kristy Babb at 
Kristy@aoca.org or (800) 230-0702. 
Capital Hill
Government Affairs Update
What you need to know for August: 
  • AOCA Publishes the First State by State Weights & Measures Regulatory Guide on Transmission Fluid Labels and Receipts for Automotive Service Professionals
  • AOCA Questions NCWM Proposal to Require Installers to Notify Customers About Damages Associated with Obsolete Automaker Spec Oil like Dexos 1 Gen 1
  • More Hyundai Cars Show Engine Problems-Dealers Again Blame Aftermarket Oil Filters
  • Bicoastal Subcommittee Update
  • Government Affairs Committee Continues to Grow
Click here to read
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7 Simple Rules of Email Etiquette
When you're asking for your customer's attention, you have to do it in the right way. That goes with any kind of solicitation and it is particularly true with  marketing email.

Email can get a bad rap because there's a tendency to overuse it, but it's still one of the best ways to get your message directly in front of the people you want to send it to. Done properly, it can be very effective.

Here are a few marketing email etiquette rules to brush up on:

Use a professional friendly subject line.  This is more than just a personalized 'Hi' or 'Hello.' Time is important, and you want to make sure your customers know exactly why they're reading something. Make sure your marketing email has a brief, catchy introduction that lets your customers know exactly what to expect.

"Outing" employee to potential hire okay?
Q:  A representative of our company conducted an interview with a potential employee. During the interview, our representative revealed that we employed a "cross dresser" and informed the potential employee that they would be working directly with the transgender individual. What ethical and privacy responsibilities do we have in revealing or protecting this information? What potential liability do we open ourselves up to by revealing this information?

A: Both federal and state law prohibit discrimination on the basis of gender, and while federal law does not expressly include transgender individuals within the statutory protection, state laws in many jurisdictions clearly do.
 
Mark Your Calendars For iFlex 2019! 
Join us for some fun in Music City. Stay tuned for more information on iFlex 2019 and our Annual President's Reception.