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This edition includes articles on member benefits, marketing quick lubes, regulatory issues facing the industry, HR tips and more! 

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AOCA Returns from Success at
iFLEX 2017
With nearly 400 exhibitors and more than 8,100 attendees, iFLEX and The Car Wash Show saw its largest event in 10 years. The show also included more than 70 education sessions over the course of three days. Click here to check out photos from the event.

Save the date for iFLEX 2018!
AOCA and the International Carwash Association will co-locate again for next year's event, April 26-28, 2018 at the Las Vegas Convention Center in Las Vegas, Nevada.
Check Out the 2017 Technical Charts 
Attention AOCA Members! The 2017 technical charts have arrived. 

Click here to access your free downloads of the Driveline Service Interval Chart, Driveline Service Interval Chart - Metric, and the Engine Oil Drain Plug Torque Chart.

If you are not an AOCA member, join today to get access to our technical charts and other member-exclusive benefits.
AOCA Partner, PISTN: Marketing Accelerated

That's your call to action: essentially the purpose of your online efforts. It's the course of action you want your customers or potential customers to follow, whether it's as simple as scheduling an oil change, buying a product, signing up for an email letter, calling your shop or taking a survey.

Once you know that, you can get them to follow through, but it's not as simple as just adding a button to your page. CTAs have a language all their own, as brief as it might he. Here are a few tips and examples:

Use action verbs. Common appropriate verbs are download, buy, click, sign-up. Action verbs tend to spur people to action (or, in fiction, describe action). They tell your customer what to do, so they'll know what to expect.

Be immediate. Action verbs on their own will get your customers moving, but you need to add a time element, if it's applicable. If you're promoting a sale or special, include a deadline: "today" is an ever-ready deadline and you obviously don't have to change it every day. "Now" is also good, along with "limited time," for example: "Apply now for a limited time discount."

As an AOCA partner, PISTN: Marketing Accelerated offers AOCA members discounted services. Visit their member page to learn more .
Q&A with Affinity HR's Claudia St. John
Q:  We are coming up on our health insurance renewal and I keep hearing about the Obamacare repeal. How will its repeal affect our health insurance offering?

A: The Affordable Care Act (Obamacare) is a very complicated piece of regulation that extends well into the structure of the nation's health care delivery system.  Repealing it in one quick act will be difficult. Moreover, insurers are already having to submit their 2018 premiums and benefit packages to state regulatory bodies for approval. Our best guess is that you won't see a real change until renewal 2019. Your best source of information is your local health insurance agent or broker who can keep you informed of changes to your existing policies.  

Learn more about AOCA's partnership with Affinity HR Group and how you can access custom support to your most challenging people management issues.
New Discounts from AOCA's Savings4Members
Your AOCA member benefits just got better. Take advantage of these exclusive limited time offers:
Don't miss out on all c urrent Savings4Members' vendor promotions. You can view all promos here

Click here to learn more or contact a Savings Consultant at or 844.346.3746
Could A "Last Survivor" Policy Fit Into Your Estate Plan?
With all the life insurance choices out there, one option you may not have considered is a "last survivor" policy. These policies insure two lives, with the death benefit paid after the death of the second insured person. Originally designed to provide funds to pay a married couple's estate taxes at the death of the second spouse, changes in the Federal estate tax law have significantly reduced the number of taxpayers who are subject to these taxes. However, there are still a number of other ways this product can be used effectively to meet personal and business needs throughout your lifetime.

Risk Management Corner
The Eighty-Eight Percent
We hear a lot about millennials these days, and with good reason. They're buying houses, paying off student debt, getting involved, and working at their first real job. You might have one or a few working for you right now. Give them what they need to be fulfilled by their job, and you have yourself energetic, innovative, valuable employees.

HR Question of the Month: 
Question: What is the best way to handle employees who are constantly or continually late to work?