Join Ricky Price in Dallas

Registration is open for the Dallas Management Certification course, and you won't want to miss this chance to learn from the best.  One of our most popular instructors, Ricky Price, will help you become a more effective manager.
Join Ricky and your peers September 27-28 in Dallas, Texas.

The next course will be held in Vancouver, Canada, October 4-5. Registration will open soon.

AOCA would like to thank the course sponsors, Solid Start/True Brand and PureCars
Access Lube+ Online
LUBE+, AOCA's new industry publication, is now available online in digital format.

This first edition includes articles on marketing quick lubes, regulatory issues facing the industry, HR tips and more!

Don't forget to 'like' AOCA on Facebook, and make sure you're getting information such as this first.
When Disaster Strikes, Will You Be Ready?

By AOCA Headquarters

Disasters are so devastating and sudden that it's hard to think they can happen to you. That's one reason why disasters are so ... disastrous. Out of nowhere, they strike. A fire, flood, earthquake - or worse - happens unexpectedly, leaving a wake of devastation before you know what hit.
The nature of disasters is that you can never predict where or when they'll happen, but you can plan for them, said Pete Kalan, field services training and support manager at Federated Insurance. During a recent educational webinar for the Automotive Oil Change Association (AOCA), Kalan and Laramie Sandquist, risk manager of national accounts, offered tips on preparing for the worst.

Read More.
Many Thanks to Our Education Supporters
AOCA prides itself on providing superior education and in-person events for our members and the industry. Our Education Supporters help us accomplish that!

We'd like to take a moment to thank our 2016 Education Supporters:
  • Federated Insurance
  • Federal-Mogul Motorparts
  • Integrated Services, Inc.
  • PureCars
  • Solid Start/True Brand
Interested in becoming an Education Supporter? Learn More
Webinar- A Digital Tune-Up: Increasing Service Center Appointments
Earlier this month, Dustin Harris, Major Accounts Manager from PureCars presented a webinar titled, "A Digital Tune-Up: Increasing Service Center Appointments."  
Webinar attendees learned:
  • How to incorporate data into their digital strategy
  • The key to engaging customers outside of your showroom
  • How to fine-tune a strategy to drive more appointments
Couldn't make the webinar? Access the recorded webinar now.  
2016 AOCA Board Profile

Get to know your 2016 AOCA Board of Directors in this Board Profile Q&A, published in the July 2016 issue of National Oil & Lube News.

Click here to read the full Q&A.
How to Find More Customers Online
AOCA Partner, PISTN: Marketing Accelerated

If you have several different social media channels and a website, you already have the means to attract additional customers. That is, after all, the reason for creating them.
Unfortunately, having an online presence doesn't automatically mean you'll get new customers. You have to put some work into it, and use the tools you have to reach out to new (or existing) customers.

Read on and get some quick tips on finding new customers online.

As an AOCA partner, PISTN: Marketing Accelerated offers AOCA members discounted services. Visit their member page to learn more.
Keeping Your Options Open
Like most business owners, you are concerned primarily with running your day-to-day operations and growing your business-oftentimes, planning for your retirement may be secondary. According to a study of small business owners, less than half (47 percent) of the business owners surveyed had a way to save for retirement that was set up through their business. Twenty-eight percent were not saving at all!

Risk Management that Measures Up 
We live in a measurement-focused society: how many; how far; how fast; how much more, or less, than last year.  

Popular thought often asserts that if it's not measurable, it's not a worthwhile goal. How can you justify spending time and money on something you cannot prove or quantify? On the surface, that may not be easy, but consider the following: 

In a society focused on measurements, realize that you will rarely know, or be able to measure, those catastrophic events that did not occur due to the execution of good, consistent risk management practices.