Marketing Culture
January Newsletter
For Leaders Driving Customer Centricity
Greetings!

Happy New Year from all of the team at MarketCulture!

We have had a busy start to the year and hope 2018 is going to be a great year for you as well!

In this month's newsletter we have two of our latest posts exploring ideas and lessons from our ongoing research into how companies can develop a customer culture.

I hope you enjoy!

Cheers,

Chris
This is why every business should have a “Minister for Foreign Affairs”
In this post Linden describes some ideas that came from a recent interview with Annalisa Gigante, the former Head of Innovation at LafargeHolcim.
You can’t fake customer-centric culture
We hear a lot about fake news these days – what’s real and what’s fake is sometimes hard to know. That’s not the case when it comes to customers “reading” your culture.
The Customer Culture Imperative
Marketing Book of the Year 2015!
For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and salesforce.com. It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors.
Measure Your Customer-Centric Culture
The Market Responsiveness Index (MRI)™ provides a powerful benchmark by which companies can rank and rate their level of responsiveness to customers needs, competitive threats, and market and business environmental changes against other companies in their industry and adjacent markets.
Book               The MRI               Services               Speaking               Contact
Facebook   Twitter   LinkedIn