|
A few weeks ago, we wrote about PR Works owner Steve Dubin’s visit to the Field of Dreams movie site in Iowa. Here’s another lesson from that cornfield:
Ray Kinsella didn’t need everybody to come. He needed the right people.
Why it matters: Businesses can get so focused on going viral that they lose sight of what actually moves the needle. A post gets 50,000 views. Great. But did the right person see it? Did a reporter call? Did a prospect reach out? Did a potential partner remember your name?
That is the difference between attention and opportunity.
Going deeper: PR has never really been about reaching everybody. It is about reaching the people who matter.
Sometimes one media placement gets in front of the exact audience you want.
One reporter remembers you as a reliable source.
One prospect reads an article and realizes you solve the problem they have been wrestling with.
One referral partner sees your expertise and makes an introduction.
That one connection can lead to another.
Then another.
And suddenly, you are off to the races.
Viral sounds exciting because the numbers are big.
But big numbers do not automatically mean business results.
A smaller audience filled with the right people can be far more valuable.
What’s your move? Before you worry about how many people saw your latest post, article or media mention, ask a better question:
Did the right people see it?
Because you do not need everybody in the stands.
You just need the right people to show up.
P.S. Want to get your business in front of more of the right people? Call or email PR Works for an overview of how PR, content and marketing can help.
| 
