As highlighted last week, concentrating on Grassroots Educational Marketing mastery is generative: | | Without a lot of traffic on the extra mile, your successful Program Development gains traction by: | |
- ⏳ Saving time
- 💰 $aving money
- 📊 Getting better results
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Throughout the upcoming series of Practice Growth Insights™ volumes, enjoy (re)discovering a variety of concepts and content which exemplify proven winners previously chronicled in these pages over the last 300+ weeks. For avid and newer readers, a healthy refresher motivates calls to action. In addition, this sequence will introduce a “Who Knew?” collection, highlighting products and services that you may not be aware HDI provides.
As staunch advocates for locally owned and operating Practices, there’s no better place to start than right at home with Practice Awareness. We stand strongly with you.
| | Just as every patient is unique, so is your Practice. From longevity in being established since xxxx years and mission-driven core values, to talented team members, clinical service lines, educational focus and convenient location, your important story should be told. | | It was Volume 31 (October 2020) which examined this narrative: | | “While your locally owned and operated practice capitalizes on strategically competitive advantages, it should consistently increase awareness of the essential ways your trusted hearing care empowers patients to improve their quality of life. In this issue we highlight a commonly thought of, but not often effectively utilized technique, recognizing that agile mechanisms can be highly productive.” | |
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Over the years, in countless conversations, we’ve realized that most Practices either:
- Do not have a brochure, or…
- Have an old brochure they’d love to update
Either way, we aim to make your Storytelling as easy and fun as possible. Once complete, your trifold brochure, with 6 customized panels, will look something like this:
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“This Influential Idea’s rationale:
As each patient’s hearing loss and plan of care are unique, so is your practice. While you aspire to expertly deliver solutions by discovering their personal stories, how well do you tell your own? With differentiation goals paramount, from your perspective, how are your sound advice, continuity of care and client experiences ideally described? Further, what are appraisals of team members on the frontlines with countless interactions which shape perceptions and nurture advocacy? Investigating answers to these probing questions should be healthy catalysts for decisive action.”
| | | Where will In Community displays Amplify Impact? Here are thought-provoking ideas: | | In these opportune locations, what type of affordable and small footprint displays will nicely pair up relevant educational handouts with an adjacent brochure holder? | | |
“To get your Influential practice brochure In Sight and In Mind requires a practical way to develop it. By recognizing content patterns in co-creating 100’s of versions with collaborators nationwide, our nifty design guide exhibits popular content modules. Take delight in not having to reinvent the wheel when proven winners from others lead the way. Beyond core selections, we suggest integrating other components which promote your distinct practice identity. From specialized services to pricing transparency or admirable support of good causes, highlighting exceptional aspects is worthy.”
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Our process of co-creating Influential practice brochures with specialty inserts is much easier, efficient and more fun than expected. Methodically so, with our hands-on, helpful copywriting support, you:
- Review design guide with popular content modules to choose from
- Fill in handy checklist indicating selections
- Provide clinician images, bios and testimonials
- Share custom images to include, such as doctor/patient photos
- Review customized design in days, not weeks
- Offer explicit feedback on desired revisions
- Promptly receive final draft for review and approval
- Get quick delivery of brochures, specialty inserts and tactical displays
Please explore this easily used Design Guide. From vision to modules, and surprisingly, from on-target 1st drafts to prompt finalization, count on us to exceed your expectations. Remember, people remember stories, and your Practice’s is an important one to tell.
Your Customized Brochure By Design
To begin creating your customized brochure, click here.
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Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.
Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?
| | | If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at: | | |
View Previous 50 Issues by Clicking on Links Below:
PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.
PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.
PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.
PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.
PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.
PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.
PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.
PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice
PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum
PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.
PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts
PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value
PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.
PGI #291 2025-10-22 | Golden Years, Taking Care of Ears
PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.
PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well
PGI #288 2025-10-01 | Educate Well Monthly, In Practice
PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps
PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly
PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.
PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.
PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams
PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.
PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).
PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession
PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.
PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.
PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity
PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful
PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?
PGI #274 2025-06-25 | Resident-Centric, Advocacy+
PGI #273 2025-06-18 | Social Studies. Dynamic Duo.
PGI #272 2025-06-11 | C is For Community, Master the Obvious
PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.
PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork
PGI #269 2025-05-21 | Better Hearing, Better Living.
PGI #268 2025-05-14 | Super Seniors, Special Opportunities
PGI #267 2025-05-07 | Supportive Leadership Gets Organized
PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice
PGI #265 2025-04-23 | To Compete Well, Take Advantage
PGI #264 2025-04-16 | Practice Culture Commitments (PCC), Humanistic Advantages
PGI #263 2025-04-09 | Point of Consult, Eye-Catching Influence.
PGI #262 2025-04-02 | Point of Consult Destiny, In Sight.
PGI #261 2025-03-26 | Sound Booth Signals, Get the Picture.
PGI #260 2025-03-19 | The Patients' Journey. Aligned Awareness Serves Well.
PGI #259 2025-03-12 | Practice Growth Insights™, 5 Years & Counting
PGI #258 2025-03-05 | Be Impressive. Take (Informational…) Sides.
PGI #257 2025-02-26 | Present Well. The Folder is the Holder
PGI #256 2025-02-19 | How Gatekeepers Can Open Doors
PGI #255 2025-02-12 | Professional Impressions, Mutual Benefits
View our entire collection.
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