CONTENT MARKETING: Even when you are sold out, you can still engage with your future customers and prospects through content.
R ... The basics of a content marketing strategy are simple: Need, audience and your unique story.
R ... Content marketing doesn't stop at content. The marketing aspect keeps the next action front and center.
R ... There really isn't anything standing in your way to start a content marketing program.
R ... What defines your content strategy to stand out? Brute force, differentiation or ingenuity?
R ... Have you checked out a content experience platform?
R ... SEO data should feed your content strategy. It gives everything from low-hanging fruit topics to competitive insights.
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SEARCH: There are specs for title tags for Google but the length of the title tag does not affect how Google reads it.
R ... There are some Google ad features you might not knw about.
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DIGITAL MARKETING: Optimize for Core Web Vitals, prepare for the end of third-party cookies and figure out how to get your hands on first-party data.
R ... The flexibility demanded in 2020 based on shifting budgets and optimizations is here to stay.
R ... The third-party cookie challenges may bring many smaller publishers out of the advertising model and into the subscription model.
R ... Do you have the tools that you need to do everything?
R ... There were some entertaining April Fool's Day approaches this year.
R ... Here are a few upcoming webinars and events to consider:
ARTIFICIAL INTELLIGENCE: Digital transformation is a set of processes, tools, and methodologies used by businesses to optimize their operational activities, such as offering differentiated service, increasing performance and expanding their reach. R ... Should AI guide all of your marketing efforts? R
PRIVACY: You have been able to opt out of personalized ads for years. Why isn't that good enough?
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EMAIL: During the pandemic, email volume increased. It might be time to pump the breaks a bit.
R ... Don't embed video to your outbound email and send it to an Outlook environment. But there are other environments that will be fine with it.
R ... Marketing automation requires technology, but it also requires skills.
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AUDIO: Podcasts continue to make the list for new forms of content marketers should try.
R ... Pandora leads a cluttered marketplace for digital audio.
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VIDEO: The CTV fraud war continues to be waged.
R ... YouTube Shorts, it's TikTok clone, now has more clarity to it.
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