Programmatic advertising is the future of digital marketing and that's not a statement that puts to death quality. Programmatic merely automates the process of advertising. It allows for speed, control and efficiencies in the process. 

How it became synonymous with cheap, wasteful, broadly targeted banner advertising is a product of marketing technology's and publisher's snail pace. Streamlining the process is of secondary priority behind privacy and transparency but it's really just a matter of growing up. 

Programmatic is the future and will stop the madness of emailing spreadsheets, creative files, insertion orders, invoices, etc. Doesn't that sound great? Well, it did back in 2009 when real time biding was born. It's been 10 years and there is so much work still to be done. 

Rooster's Wake-Up Webcast on programmatic was yesterday. You can check out the recording here. MORE ... Where does programmatic leave the endemic media in the future? That's a topic we'll cover in our October Wake-Up Webcast. MORE ... If you disagree with anything in this enewsletter, check out this crowd-sourced argument solver. You will find plenty more items to upset you. MORE

PROGRAMMATIC: Investors are looking at CTV as a growth area for programmatic players like The Trade Desk. MORE ... The strength of first-party data and increased transparency have publishers outside of Facebook and Google looking positively toward the future. MORE ... The Washington Post is one of the first to face the giants. MORE ... Cookies have served us well, but it once again appears they are headed for the trash. MORE ... Programmatic is the future and everyone involved needs to just grow up. MORE

REGULATIONS: The leading digital powerhouses have been asked to respond to antitrust documentation requests from the House Judiciary Committee. MORE ... CCPA is a few months from going live and there is a lot to it. Here's a good primer. MORE ... and all of the lack of transparency and privacy stomping has brought advertising executives to the bottom of the trust measurements.