PROGRAMMATIC: Whether Google likes it or not, Unified ID isn't dying just because it has its doubts. R ... Publisher-centric Polar is spinning off its ad product. R

SOCIAL: SnapChat and TikTok employ filtering to show beardless faces of bearded people. R ... Are you relevant in your social media channels? To be relevant, be helpful, trustworthy or knowledgeable while providing a distraction and a willingness to connect. R ... More than a third of marketers aren't satisfied with their ability to show ROI with influencers. R

DATA: You need the data talent to cultivate meaningful insights but you need the insights to support hiring the data talent. R ... It's not always that our personal data is being shared, it's that too much of it is shared. R

SEARCH: Tell your story to the algorithms through meta data and alt tags, then you are ready to do the rest. R ... Only about 20 percent of searchers click on search ads during a Google session. R ... Pinching the searcher with a paid listing and strong SEO on the first page is the best route. R ... SEO can't work unless everyone and every department is on board. R ... Once you have mastered SEO, you need to master the art of reading your server logs. R

DIGITAL MARKETING: Most skimp on content, SEO and/or SEM and settle for average or below-average web performance. It takes more work than you are doing right now. R ... The Journalism Competition and Preservation Act provides the beginning of a payback system to news companies from Google/Apple/Facebook and others that benefit. R ... The marketing funnel is not linear and offers multiple opportunities for touchpoints. R ... Here are a few upcoming webinars and events to consider:

CONTENT MARKETING: Use content performance metrics to inform your promotion strategy. R ... Calendarize, automate your promotion and build tons of good content. R ... You love the idea of content marketing but you don't have the talent or time to create the necessary content? You can curate. R

EMAIL: Dig into your email database and trim out those who aren't opening or, worse, designating your sends as spam. R ... We've become satisfied with underwhelming email open rates. We don't have to be. R

ARTIFICIAL INTELLIGENCE: According to a report from Marketing Artificial Intelligence Institute and Drift, half of marketers consider themselves beginners around AI terminology and capabilities. R

PRIVACY: Apple's privacy designations might be a touch confusing for users. Here is a primer. R ... The Data Transparency Act has been reintroduced and would be a federal privacy option implemented by the FTC. R ... Google continues to collect data even when users are incognito. R ... Work-arounds are coming for the new Apple privacy updates. Will Apple enforce? R ... Google's privacy sandbox is already getting lampooned by privacy advocates. R

ANALYTICS: Whether you have access to first- or third-party traffic data, there is value to be realized monitoring, predicting and testing strategies. R ... Publisher sales of the future is going to require more and more information and the data visualized for quick ingestion. R