Digital Intelligence Report
January 2020
Rooster founder Josh Turney attended CES 2020 this week, the largest and most influential tech event in the world. The show draws 170,000 attendees from all over the world with over 4,000 exhibitors showcasing the next generation of innovation. Products and services from CES range from 5G and mobile connectivity to AI, streaming services, smart assistants, smart cities, AR/VR, vehicle tech and digital health products.

Here are a few notable technologies from his experience:

  • John Deere displayed a high-tech 120 foot sprayer that featured the ExactApply nozzle system which provides individual control of each nozzle.
  • Impossible foods rolled out a plant-based pork replacement called Impossible Pork. Like the Impossible Burger, the main protein in the Impossible Pork is soy, with sunflower and coconut oils serving as fat sources.
  • Foldable displays – Lenovo ThinkPad X1 Fold is the world's first foldable Windows machine.
  • Pocketalk Voice Translator – Anyone traveling internationally would want to have this new gadget in their carry-on luggage.
  • Kohler debuted an Alexa-powered shower head/speaker that cuts through the shower noise so you can listen to your favorite podcast in the shower.
  • CES is definitely the place with the latest and greatest TVs. Samsung brought their 8k QLED TV with a bezel-less design, like an infinity pool. This TV is basically borderless and has an incredibly thin profile.

From health and fitness, sports and entertainment to gaming and smart homes, almost every facet of our lives is now connected and was represented at CES. It was an incredible show, and Rooster encourages you to attend if you have the opportunity. 

A lot of cool things are unveiled every year at CES. The shiny new objects in marketing in 2020 digital marketing are the connectors. What ties all of the work into one platform and, ultimately, to the campaign goal. MORE

CES is primarily about a technological showcase but sales and marketing do have a place. Specifically, a C space. MORE ... Here are some more takeaways for marketing and media from CES. MORE ... And here is one that takes a look at the cool CES offerings and assesses the privacy and data challenges. MORE ... The best of the best from CES included prosthetic arms, soundbars, motorcycles, VR goggles and more. MORE
Join other ag digital sales people and marketers for a day (March 24) of learning the best strategies and tactics to be successful in 2020. LEARN MORE
SEARCH: The measurable value of meta descriptions can be argued but doing them well has value. MORE ... We all need to know more about SEO. Become more than a novice in 90 minutes. MORE

PROGRAMMATIC: Following Amazon, Walmart is opening its sites up for programmatic advertising. MORE ... And brands need an Amazon challenger. MORE ... The intent of programmatic was to make it all easier. The industry has slowed this process due to lack of homogenized offerings and pricing and operational challenges. But as the digital offerings further splinter, real programmatic is a potential hero. MORE

SOCIAL: Social's amazing growth is curbing and it shouldn't freak anyone out. It was natural. MORE ... Twitter has launched a new ad unit. MORE ... I, like, can't wait until, like, the like is really dead as a metric. MORE ... Looking for posting ideas for February? MORE ... If your social media plan is still only about outbound messaging, you are missing an important facet. You need a customer service plan for social. MORE ... Learn early that social is about the audience, not your brand. MORE ... Keep watching TikTok in 2020. It's akin to SnapChat in 2016 at this point, meaning there are some marketing and sales uses but scale is very limited. MORE ... The affluent are using LinkedIn and SnapChat. MORE ... LinkedIn can be used poorly and that could make you look desperate. Slow down on postings and measure each posting against the purpose of LinkedIn (not Twitter/Facebook/Instagram, etc.). MORE ... Paid Facebook and Instagram has many nuances and they change monthly. Here are some tips for you. MORE

DATA: Getting the most out of your own business data typically starts with getting the basic stuff organized and believable. The advanced benefits can come later. MORE

VOICE: Adoption of voice assistant technology is growing fast but some question whether voice search matters today or in 2020. It does but maybe in the investigation and testing arena. MORE ... Research shows U.S. households combine to have 157 million smart speakers. MORE
ARTIFICIAL INTELLIGENCE: The haves and have nots will start to separate in 2020. MORE

RETARGETING: It's an under-utilized, poorly utilized option but powerful in certain circumstances. It's also available through many more methods than you probably considered. MORE

CREATIVE: As the platforms roll out dynamic messaging options, IBM is bringing hyper-personalization to the masses. We don't know a lot about it yet. The proof will be in the details. MORE

VIDEO: Despite it's already noted struggles with fraud and reach, OTT is a strong tool for targeted engagement. It's worth inspecting. MORE ... Subscription-based streaming aren't fantastic for typical marketers, but ad-based streaming could grab a foothold as subscription costs rise. MORE ... Meanwhile, you could always go the AT&T route of offering ads during a pause. MORE

EMAIL: Ninety-three percent of B2B marketers distribute content via email. Why? Because email is 40 percent better at conversion than social. MORE ... Email marketing certainly has its share of support. These are just the cheap options for folks just getting started. MORE ... Average open rates? Good luck. It's all over the board. MORE ... There are a few things that everyone should be doing to be better at email marketing. You have probably heard these but it's good to hear them again. MORE ... Not using MailChimp? Apparently you are in the minority. MORE

CHATBOTS: Imagine if your corporate handbook was powered by AI and chatbot technology. You might consult it more often ... or it might tell you when you should consult it. MORE ... Voice has an opportunity to make the development of chatbots simpler and more impactful. MORE

CONTENT MARKETING: Tip No. 1 for content marketing in 2020 is to invest in compelling images or video. MORE

Top 15 Content Pieces for 2019
In its continuing effort to enhance working knowledge on agricultural marketing and sales topics within the industry, Rooster Strategic Solutions provides thought-leadership articles and a regular microcast series on digital topics. Here are the top 15 most popular content pieces produced by Rooster in 2019, based on page views. 

For more details on any of the topics covered here, contact Rooster’s Chief Digital Officer James Arnold:
Cell: (913) 291-6996
Microcast/Podcast: The Rooster Cast
The goal of the Rooster Strategic Solutions Digital Intelligence Report is to provide intelligence around the digital product landscape. What is coming next. How to use what you already have. Who might be doing it right.