Digital Intelligence Report
November 2019
Half of the battle in doing digital correctly is strong communication. You have to be thorough in your expectations and explanations. You have to listen to both the capabilities of the tools and the needs of the brand or product. 

Sometimes, better communication comes just by defining terms. In an industry with so many terms, it's good to be on the same page.

So, on the terms around paid social, can we all agree to the following? I know we haven't thus far after doing research into the topic this week. 

  • Boosted -- Extending the reach of an organic post to either followers or a targeted group. Basically using the Easy button to advertise. 
  • Sponsored -- Content supported by a specific brand for the purposes of extending reach of the content and/or brand. It's typically content from a publisher but the brand benefits from alignment with it. 
  • Paid Ads/Promoted Posts -- Using the platform’s ad system to inject ads/messages to a defined audience. Paid ads are often new creations whereas promoted posts are previous organic messages readily available in the system. 

These terms are created to be operational in nature and define the manner in which they get accomplished. 

SOCIAL MEDIA: Should you attack competitors and deploy guerrilla social marketing? We explore that in Rooster's latest piece. MORE ... Everyone keeps talking about alternatives but Facebook continues to grow MORE ... The four basics of doing social well: Research, Strategize, Implement, Modify. MORE ... Buying or selling followers is certainly bad form (earn it, folks!) but it's officially illegal and expensive, too. MORE ... Your best route to increasing social engagement and usage is looking internally. Here are some ways to empower your own teams. MORE ... Is that tweet human or bot? Twitter may be letting you know in the neat future. MORE ... More than half of marketers allocated more spend to Instagram this year compared to last year. If you are already spending on Facebook, it is fairly easy to add Instagram. MORE ... In determining how often or how much you should post, consider the typical lifespan of content on these various platforms:
EMAIL MARKETING: Are you stuck measuring your email campaigns by open rates? Think bigger. Think about conversions and ROI first. MORE ... Are you welcoming people to your email list and letting them know the when, what and how often you are going to be communicating with them? MORE ... You need to have automated email strategies. Here are a few ways to make them better. MORE

DIGITAL MARKETING: Mobile spending is set to catch desktop by 2021. MORE. Meanwhile, true mobile usage passed desktop years ago ... Am integrated campaign should have a unifying message and something that breaks out of the individual medium used, among other things. MORE ... Is digital winning only because it is the cheapest way to reach customers? There is more to the equation but it certainly is a leading item. MORE ... If you want to see a look ahead in digital marketing (but feel like it was written near the end of 2018), here you go. MORE

DATA: How quickly and well you visualize your data will determine your speed to real growth. MORE
PROGRAMMATIC: Amazon's ad revenue grew 45 percent over last year and will continue to sky rocket as more tools and capabilities are offered/promoted. There is nothing stopping Amazon from joining Google and Facebook in the digital driver's seat. MORE ... Programmatic video needs VAST or VPAID tag templates. Which do you use? It matters. MORE

SEO: For many, SEO is the leading opportunity related to driving convertable traffic on their Web site. MORE ... Want a master class on the terms of SEO? Spend 5 minutes on this link. MORE

VOICE TECH: Google Home, Amazon Alexa and the others are going to change how consumers research and buy products. Get ready. MORE

MOBILE MESSAGING: It's not simple but anyone with an Android phone can set themselves up with RCS messaging. MORE

VIDEO: Video inventory collector and distributor Telaria is becoming a darling on the financial side. That speaks to continued increase in programmatic video advertising. MORE
At Rooster Strategic Solutions, our expertise spans a variety of categories. Follow our content updates on our web site and through various social channels.
For more details on any of the topics covered here, contact Rooster’s Chief Digital Officer James Arnold:
Cell: (913) 291-6996
Amazon Alexa/Google Home: The Rooster Cast
The goal of the Rooster Strategic Solutions Digital Intelligence Report is to provide intelligence around the digital product landscape. What is coming next. How to use what you already have. Who might be doing it right.