Holistic, coordinated executions are the ones that are remembered. Burger King retweeting 10-year-old Twitter posts and then allowing the confused social sphere light up is one example. Pilsner is doing the same thing by highlighting negative comments about its offerings … and the social world awaits as the other shoe gets ready to drop.

These executions stand out because they took time and thought. Not to mention, they took strong internal leaders to get the teams to buy in. We are in a fast-paced, busy business. But we applaud those who break from that norm and go beyond in thought and creativity.

Harvard neuroscientist researchers last week showed that prolonged thought/meditation for ~27 minutes each day can result in younger and faster frontal cortexes (where decision-making and access memory flourish).

So, giving your next marketing project some deeper thought isn’t just good for the product or brand, but you, as well. 

INNOVATION: If you didn’t just get off of a call with a potential new vendor, hopefully your key digital partner/employee did. Always be innovating to stay on the forefront of digital transformation (see chart below for more encouragement)… So many have spent so much time getting their hands around the data, they are ill-prepared to do anything notable with it. Consider merging the data-infused future with a design-based approach. Extract data for the good of the audience, products and processes. MORE … Scott Brinker's map of marketing and technology innovation has been updated to include more than 7,000 brands. His graphic over the years has been in half of all digital presentations. MORE ... By the way, if you are looking for a key digital partner, look to Rooster. We have your back.