The trajectory toward one-to-one marketing is fierce and is absolutely led by digital due to its efficiency and nimbleness with data. But one-to-one is extremely hindered by a capabilities knowledge gap often managing the marketing purse strings and an equally detrimental disconnect with the creative strategy. Additionally, the marketers who best close the gaps here are highly sought and move around and up quickly. Then, there’s the fear of the Big Data creepiness and potential negative brand lift it could bring. Finally, once you have a personalization strategy in place, implementing it only on one or two channels is deflating and less impactful.

Because of these speed bumps, marketers are often left saddened by the results of an aggressive personalization strategy and settle on segmenting as deep enough. They’re resigned to the executable rather than the exceptional.

Let Rooster help bridge these knowledge gaps for you and carry you (and your customers) to a real personalized marketing strategy.

KNOWLEDGE QUIZ: Are you an avid reader of our Digital Intelligence Report? Then you should do well in this eMarketer Quiz. MORE

SOCIAL: If you aren’t engaged in social media monitoring or have ignored the pleas (and please?) from your social media manager, this is the year to get on it. Too much to gain and protect. These tools are great in conquesting but also in crisis management situations. MORE … Meanwhile, more social planners will be using listening to be better in the near future. MORE … Go small or go home says Seth Godin. Small targets treated well can become aggressive micro-influencers. MORE … And to cultivate micro-influencers, you might want to reach out and interact (be social!) with those targets. MORE … Facebook has another third-party data problem on its hands, this time from South Korea startup Rankwave. MORE … Facebook’s upcoming privacy tools, including the Clear History action, may make your custom audiences weaker. That’s not great news even for those with strong first-party data. MORE … What to do with all of these social channels? Post the same thing on each? No. Here’s a handy chart from Axios.