- February 2017 Edition -
- Unique Best Practice Insight - New Guest Blog Articles - Insight Videos -
- New Conferences &  Events - Latest Online Discussion -
- Issue 67 -
Your February Newsletter...

Welcome to the February edition of our monthly newsletter. We have lots to share with you and this month we announce some great new network conferences and events!

Since our January newsletter 114 association and membership professionals have registered to attend our national one day membership best practice conference, Membership Excellence 2017 (in partnership with ASI Europe). We provide a quick update below and reminder that the Early Bird ticket promotion ends next Thursday (16th February).

In this issue we introduce our exciting new half day Member Engagement Boot Camps (in partnership with Silverbear), the Society of Association and Membership Professionals (SAMP) launches a programme of practical one day Staff Induction training courses and we provide 'dates for the diary' for our next CRM Select Seminar and two MemberWise Socials later in the year (in partnership with Silverbear).

On 22nd February we launch our new Digital Excellence 2017 survey summary report and provide information on our free VIP Launch Event (in partnership with ASI Europe and Research by Design) below. A few membership body places still remain!

We also profile the latest Guest Blog articles, featured online professional networking group discussions and some exciting new sector vacancies!

Richard Gott
Founder, MemberWise Network
Issue Sponsor

We specialise in providing intelligent CRM systems for membership organisations to automate internal processes, improving membership engagement and retention through personalisation and advanced analytics.

If you've used Microsoft products before, you'll be at ease with our Microsoft Dynamics 365 systems.
Find out more...
MemberWise Blog - The Latest Guest Blog Articles...

Latest Articles:  

- Harness your data to improve your learners' experience (ProTech)
- How much should you spend on a membership website? (Senior Internet)
- 8 tips to amplify your social media content (Agile Rose)

NEW Member Engagement Boot Camps Announced!

We're pleased to announce the launch of an exciting new programme of half day Member Engagement Boot Camps. If you're responsible for member engagement and looking to take a more structured and informed approach, please read on!

Our first Boot Camp will take place on 30th March 2017 @ Home House London and registration is now open for the first cohort of 15 'Recruits'!

The course is unique as it will take Recruits through the critical process of effectively defining, reviewing, planning, delivering, measuring and optimising member engagement in a structured, robust and informed manner. Until now this type of training/insight has simply not been available, and will draw upon elements of the Member Engagement Toolkit (delivered in partnership with ASI Europe and Research by Design).

Learning outcomes:
  • Establish core member engagement & member value fundamentals
  • Explore member engagement & positive member outputs/outcomes
  • Understand how to conduct a structured Member Engagement Review
  • Learn how to conduct Member Engagement Touchpoint (MET) analysis
  • Understand how to measure/report on member engagement activity
  • Be able to create a structured Member Engagement Plan/Strategy
This exciting new course will be delivered by Membership Expert, Richard Gott, and Membership Sector Researcher and MD of Research by Design, Heather Forrester.

Each Boot Camp will feature a guest speaker and we are pleased to announce that Kerrie Fuller, Head of Membership Development at the World Association of Girl Guides and Girl Scouts (and former Member Engagement Strategy Lead at the Law Society) will explain her segmented approach to member engagement. She will also provide Recruits with her top tips on how to take a more solid approach.

You can view the full programme, meet the speakers and book your place(s) online HERE.

Note: Places are allocated on a first-come first served basis (15 places available) and in-house versions of the training can be booked in advance.

Silver Bear 
MemberWise Insight Videos - New Videos Released...

Each month we publish two best practice videos that can help you to improve member recruitment, retention, value/engagement and growth. Here's our latest videos...

Keynote Presentation Insight

Emotions v transactions
Emotions v transactions
Insight Interview

Member Engagement at the Association of Accounting Technicians (AAT)
Member Engagement at the Association of Accounting Technicians (AAT)

James Roberts
Membership Experience Manager
Royal College of General Practitioners
Paul James
Member Engagement Manager
Association of Accounting Technicians
If you offer professional qualifications, continuous professional development, are you guiding learners through a seamless learning journey?

Are you:
  • Supporting your learners to achieve a successful learning outcome?
  • Making the right data accessible by the right people at the right time - improving internal productivity and efficiency?
Harness your data to deliver value to your learners with ProTech. Click here to read more. 
Introducing Digital Excellence 2017... 

Since 2012 we've promoted the effective use of technology to drive membership value and growth via our popular annual Harnessing the Web survey summary report and national conference.

In 2017 we launch a great new report and national conference dedicated to the topic of 'Digital Excellence'.

The Research Report - This will be launched (in partnership with ASI Europe and Research by Design) at a free VIP Launch Event Luncheon in Central London on 22nd February.

275 membership organisations and associations participated in the survey this year and the results will be statistically significant.

90 association and membership professionals have already registered to attend this free event and 10 places now remain. Join us...

The Conference - The findings from the report will be addressed at our new national conference, Digital Excellence 2017. The event will be held at the Park Plaza London Victoria on 31st October 2017. You can express an interest  HERE. 

Call to Action - We're now identifying great case studies and recruiting Official Stakeholder/Commercial Partners. Contact Us for further information...
Society of Association and Membership Professionals (SAMP) launches new Induction Training Course

This month the Society (SAMP) announces the launch of an exciting new one day induction training course in London on 29th March 2017.

The one-day course provides new starters and returners (from a wide range of membership organisations and associations) with critical knowledge and insight that will enable them to 'hit the ground running' in their new role.

This focused one-day course is for all levels of staff who are new to the association and membership sector and is also a great way for delegates to start to build their professional network!

- Provide individuals with the skills/knowledge required to grow in confidence more quickly

- Improved consistency/quality of knowledge/insight/understanding of the sector
- Learn from professionals who have started their careers in a similar role/organisation
- Provide solid groundwork for future career within your organisation
- Meet/network other professionals working in similar organisations

The launch follows a successful pilot event in November 2016 attended by new starters and returners from the Royal Society of Chemistry, Chartered Institute of Library and Information Professionals, World Association of Girl Guides and Girl Scounts, London Chamber of Commerce and the British Veterinary Association.

Your call to action - Please signpost this information to colleagues responsible for staff training and/or your Human Resources (HR) department.

Next training date: 29th March 2017
Location: London (RCGP HQ, London)

Find out more...

Other dates: 23rd June & 22nd September (London) / 4 November (Manchester)
MemberWise Professional Networking Group

Association and Membership Professional Subscribers have access to our popular LinkedIn Group. We have highlighted some of the discussion topics below:

- Manager feedback on event apps (TOPRA)
- A new Data Protection Landscape (MemberWise)
- Society demonstrates commitment (SAMP)
- Product and service provider procurement (MemberWise)
- Web meetings with NHS staff (BDA)
Early Bird Offer ends on 16th February!

114 delegates have already registered to attend this year's national membership best practice conference. We hope you can join us!

Our theme: Recruit + Engage + Retain = Grow

- 27th April 2017
- Park Plaza London Victoria

Speakers will represent a range of membership organisations and associations including: 
Arsenal Football Club, BABTAC,BAPM, BUFDG, CAMRA, CIPR, CITMA, CMI, Engineering Council, ICAEW, IMechE, IRSE, RIBA, RCGP, Society of Experimental Biology, The Key Support, UK Chamber of Shipping. 

Membership focused topics will include:

Enhancing Member and Supporter Engagement, Membership Growth & Turn-Around, Activating 'Flawsome',  Scenario Simulation Techniques, Enhancing Member Focused Strategies, Enhancing Next-Generation Value, Member Engagement Measurement,  Analytics Journeys, Member Participation, Pro-Active Post-Brexit Development/Change, Lobbying, Rebranding, Profiling Members, Using Emotions, Neuro-marketing and more!

This year's conference is delivered in partnership with ASI Europe and features the sector's largest membership solution focused exhibition. This month we welcome exhibitors AdvantageCS and GoCardless.

Ticket Offer: Save from £50 per person if you book your Early Bird pass before 16th February. Our popular Group 3 for 2 offer (only £169 per place) is also available.

Read more... 
Recognised Supplier Information

Did you know that a quarter of our website visitors use our comprensive directory of over 100 suppliers providing great products and services to membership organisations and associations

- Helpful Categories / Free-Text Searches
- Exclusive Offers and Preferential Rates
- Case Studies / Videos

Renewing Providers: Membership Plus / Payonomy

Looking for a new provider? Ensure the MemberWise Recognised Supplier Directory is your first port-of-call. Access this free resource today...

MemberWise Jobs Board - The latest sector vacancies...

Royal College of Pathologists

Strategic Projects Officer  
The Operational Research Society
Birmingham - £25-35k

Interim Membership Officer
Royal College of Speech and Language Therapists
London - £33k

Head of Membership Recruitment
National Association of Head Teachers
West Sussex - £48k
The Royal Institution
London - £22k

Conferences, Training and Events

- 29th March - New Staff Induction Training - SAMP  (London) - More...
- 30th March - Member Engagement Boot Camp (LDN) - More...
- 27th April - Membership Excellence 2017 -
- 6th April - CRM Select Seminar - More info to follow...
- 4th May - Member Engagement Boot Camp (LDN) -  More... 
- 4th May - Member Retention 'Social' - More info to follow...
- 23rd June - New Staff Induction Training - SAMP (London) - More...
- 22nd September - New Staff Induction Training - SAMP (London) - More...
- 31st October - Digital Excellence 2017 -
Express an interest...
- 4th November - New Staff Induction Training - SAMP (Manchester) - More...
- 16th November - Member Recruitment Social - More info to follow...
(c) MemberWise Network 2017