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Stay connected and informed by reading GC Nonprofit News every week. 😊

Jane Page-Steiner, Owner & Publisher – jane@gcnonprofitnews.com

Kelli Tarantino, Editor - kelli@gcnonprofitnews.com

Digital fundraising and marketing are increasingly important. In fact, 63% of donors prefer to give online. But “online” isn’t just one place. There are landing pages, digital ads, social media posts, blog and video content, SMS, and email campaigns — and a donor or prospect can come to you from any of them. The only way to know if your fundraising and marketing programs are working is to measure your performance on each channel.

It's not easy, so we want to give you a roadmap. Let’s look at the most common mistakes fundraisers and marketers make as they measure — or don’t measure — their campaigns.

As you plan out your fundraising campaigns, you must also determine what you’re trying to achieve, whether it’s more dollars, donors, gifts, reach, names or a host of other targets. Think beyond higher revenue. For instance, your goal might be to reactivate lapsed donors in preparation for a larger campaign.

When you know what you want to measure, you can then put in the checks and balances to ensure that, at the end of the campaign, you determine which strategies and tactics worked and which ones didn’t.

Every time you add a new channel or campaign to your fundraising mix, make sure that you’ve thought out and documented exactly what key performance indicators you want to track — and that you have a way to not only track them, but also to push the results into your reporting platform.

And, it’s a good idea to revisit your measurement plan every year given changes in digital technology.

Neglecting to set up systems correctly can hinder accurate channel attribution. And how will you know where to invest if you can’t see revenue and engagement by each channel — email, social, advertising, SMS, website or other? You should ensure that your database or your “source of truth” is configured properly to track and attribute contributions effectively.

You do not want your database to label revenue simply as “online,” “digital” or “web” — aggregating all your digital revenue into one bucket with no visibility into the campaign, channel, timing or dollars specific to the campaign. That’s an outdated approach.

Instead, set up appeal codes for every digital channel and every campaign so that you can see how they perform and have a historical record. Append tracking or source codes to the end of URLs you share with supporters that are native to your digital constitution relationship management (CRM) system (your donation form platform, for example) that passes campaign and revenue data back to your reporting source to ensure you can attribute revenue back to the appropriate channel and campaign.

Every modern database has the capability to organize data by digital channel. The goal is to get as granular as possible using source coding or other tracking codes unique to your CRM.

One helpful tactic is to create a master spreadsheet called a URL tracker sheet. You program the sheet so that when you input the appropriate information in each cell — base URL, effort, channel, campaign name, date, tracking code, etc. — the sheet dynamically creates a new URL with tracking codes included. This makes it easy for all staff and partners to use and ensures all efforts are tracked.

Reminder: A process only works if everyone uses it. So your job is to educate all users who produce any digital assets to start tracking their efforts this way.

Recognize also that, ...Read on....

The Greater Cincinnati Nonprofit News is accepting 2024 Sponsorships. Learn more here and contact us to schedule a discovery call.

DoitforJack and the Jack Quehl Foundation are grateful for the generous $3,000 donation received from Azelis after speaking to their sales team at their National Sales Conference in Cincinnati.

People Working Cooperatively has received a matching grant of $1,000,000 from The Farmer Family Foundation, funds which will help to address a waiting list of clients in need of home repairs and modifications in Butler, Clermont, Hamilton, and Warren counties.

Santa Maria Community Services is hosting a free Spring Health Fair, Saturday, April 13, 11:00am – 2:00pm, ARCO Cincy (3301 Price Ave 45205) offering free screenings for diabetes, cholesterol, blood pressure and more.

The Greater Cincinnati Regional Food Policy Council is excited to welcome seven new FPC Council Members, Gary Beatty, Reba Hennessey, Kimberly Jacobs, Joy Kostansek, Pam Rieke, R. Alan Wight, and Tracy Wilking.

Woman’s City Club National Speaker Forum welcomes Jenn White, award-winning journalist and host of NPR’s nationally broadcast talk show, 1A, to Memorial Hall, Friday, March 22, 7:00pm. Find more details here.

Easterseals Redwood has announced that it recently received a $15,000 grant from The John Hauck Foundation (Fifth Third Bank and John W. Hauck, Co-Trustees) to support its Therapeutic Intervention Program.

Clovernook Center for the Blind & Visually Impaired recognized three champions in the blind and visually impaired (BVI) community during our recent Vision Over Sight event. Vision Over Sight Award, Terry Schwartz, MD; President’s Award, Richard Kerstine, MD; Community Award, Jeannette Roesner. 

Santa Maria Community Services, Inc. is pleased to announce its Spring Health Fair, Saturday, April 13, 2023,11:00am – 2:00pm at ARCO Cincy, 3301 Price Avenue, Cincinnati, OH 45205. Bilingual volunteers will be on hand to provide free translation services for Spanish-speaking participants.

Cincinnati Association for the Blind and Visually Impaired (CABVI) is grateful to the Ettlinger Trust Fund for a generous grant to provide partial support for eight staff positions serving people who are blind or visually impaired. 

For Lease: Unique, 2^nd floor, 1304 sq ft open office space with kitchenette. Perfect for a small nonprofit organization. $1,500/month includes all utilities except internet. 4234 Hamilton Ave in Northside on the campus of CAIN’s food pantry. Contact Melissa Meyer, Executive Director at 513-910-2465 or director@cainministy.org.

Impact 100 Cincinnati, a woman-powered collective giving circle bringing together more than 400 members from across the region, returns for its 24th grant cycle with four, $100,000 grants available to qualifying local nonprofit organizations. Find more information here.

Millstone Fund supports the Greater Cincinnati community in the areas of Health, Education, and Arts. With a strong focus on supporting the mental health of our community and increasing access to educational and art opportunities for all people, Millstone Fund is currently accepting LOI’s until April 1^st for their next round of funding. To learn more about Millstone Fund’s priority areas, grant types, eligibility requirements, and application process, visit their website. 

Zonta Club of Cincinnati is now accepting Grant Applications for our Spring Grant Program for any nonprofits helping women and children. Grants range from $500 - $2,000.  Application deadline is April 1, 2024, for a May 31, 2024, distribution. Please fill out your application today. 

St. Timothy Catholic Parish will award six (6) grants to eligible nonprofit agencies in Kentucky whose services benefit the disadvantaged, housing challenged, food challenged, or agencies serving poverty level clients in the NKY area. Each Grant will award up to $3000 for a project or item the agency is hoping to add. The application states all the exemptions and requirements the nonprofit must meet. Applications are due March 31, 2024. If you have any questions feel free to contact Pat Seuberling, Director of Outreach, St. Timothy Parish at pseuberling@saint-timothy.org or call at 859-384-1100.

The Women's Fund of the Greater Cincinnati Foundation is now accepting applications for the 2024-25 grant cycle. For this cycle, grant funds will be designated to support organizational transformation to benefit gender and racial equity within the greater Cincinnati region, and within the organizations that work on key issue areas in the economic mobility and self-sufficiency spaces. Interested nonprofits can learn more, download the RFP guidelines, and apply through their website.

Greater Cincinnati Foundation (GCF) has many ways of investing in the community, some of these ways are proactive, while some are responsive. Request for Proposals (RFP) are now being accepted in support of organizations that drive the inclusion and accessibility of people living with physical and developmental disabilities. We invite your organization to partner with us to drive equitable change in our community by applying today. 

Hamilton County ReSource has two grant opportunities for non-profit organizations, communities, schools, and for-profit businesses to reduce landfill waste from Hamilton County, Ohio. The Resource Impact Grant's proposal deadline is April 3, 2024, and can provide up to $100,000 of funding per project. The Waste Reduction Innovation Grant has no deadline to apply and can provide up to $15,000 of funding per project. Visit Hamilton County ReSources for details.

The Reimagining Communities Match Program doubles donations for Black, Indigenous, and People of Color (BIPOC) residents or BIPOC-led groups who crowdfund for projects that reimagine public spaces and infrastructure. This match program supports BIPOC residents and BIPOC-led unincorporated groups or small nonprofits (with budgets under $250,000) to crowdfund for projects that will radically reimagine public space or support the implementation of public infrastructure investment in their communities. More information and details on eligibility requirements can be found here.      

The Warren County Environmental Forum, in collaboration with the Warren County Foundation, is focused on developing and growing conservation funding support for individuals and businesses. Grant proposals are being accepted by the Warren County Foundation that demonstrate a positive environmental change or a conservation minded practice.

The Warren County Foundation, in collaboration with the Greater Cincinnati Foundation, is sponsoring LivingUNDIVIDED in Lebanon April 10-May 24. This is a seven-week program that provides an opportunity for communities to become educated and engaged in the work of racial healing and justice in our country. Find information and registration contact info@warrencountyfoundation.org. 

Trauma Responsive Care Certification for First Responders. This 8-day training series, offered free thanks to a generous HRSA grant, includes 12 hours of small group consultation from Spring 2024 to Fall 2024. Find detailed information here. 

Securing the Future Conference, (April 26, 8am-12:30pm) an annual conference hosted by Leadership Council for Nonprofits. The Leadership Council is dedicated to building the strategic, leadership and resource development skills of the board and staff of Greater Cincinnati nonprofits. The Greater Cincinnati Nonprofit News is a sponsor of the conference. Learn more and register here.

Nearly 750 dedicated and talented volunteers contribute to the vital operations and administration of the Cincinnati Arts Association (CAA). It is part of our mission to provide quality arts and entertainment experiences, exceptional customer service and first-class venues for the Greater Cincinnati community. Our friendly and helpful volunteers become active participants in these valuable services and are ambassadors for the arts in Cincinnati. Although the majority of our volunteers serve as ushers at the Aronoff Center and Music Hall, other volunteer opportunities exist.

Release the untapped potential of your female leaders Companies need to be more intentional to tap the talents of their female leaders. Joel Garfinkle offers a three-step process.

The ethics of building naming gifts Do lead naming gifts actually stimulate high-level philanthropy from other donors and is that what motivates HNWIs to make such charitable contributions?

Our sponsor and partner marketplace serves to further connect our readers with our advertisers who are focused on serving nonprofits. To learn about a sponsor's nonprofit services, click on their ad. Contact Kelli Tarantino, editor, at kelli@gcnonprofitnews.com to discover how your business or organization can become a sponsor/advertiser of the Greater Cincinnati Nonprofit News.

Executive Director, United Way of Warren County (Posted 3/21/2024) We’re seeking a highly motivated, passionate, and experienced Executive Director to lead the organization, build and motivate a team of staff and volunteers, and drive its mission of improving lives of others by connecting people, organizations, and resources to meet the needs of the community. This is an opportunity for a proactive and future forward leader with excellent relationship building, fundraising, and strategic planning skills to help create impact for nonprofits across Warren County. Learn more…

Gift Entry and Data Specialist, Springer School and Center (part-time) (Posted 3/21/2024) The person in this role will be responsible for administering gift entry into our donor database as well as overall data management for Springer School and Center. Candidates are expected to have strong gift entry and data management skills, be capable of inputting and extracting data from our Donor Perfect donor system and perform light clerical duties and project-related tasks. Learn more…

Director, Weston Art Gallery, Cincinnati Arts Association (Posted 3/21/2024) The Weston Art Gallery Director position is a senior level role that collaborates closely with the President to support and further the mission and strategic objectives of CAA and the Gallery. The Director oversees the seamless operation and strategic direction of the Gallery, ensuring a dynamic and engaging presentation of artworks to the public. Learn more…

Director of Northern Kentucky Creative Placemaking, ArtsWave (Posted 3/14/2024) We are seeking a community-focused, collaborative and innovative Director of Northern Kentucky Creative Placemaking to join our team and lead efforts to enhance cultural vibrancy and engagement through the arts in Northern Kentucky. The ideal candidate will have a passion for leveraging arts and culture to create inclusive, thriving spaces as well as knowledge of/experience in the northern Kentucky counties. Learn more…

Development Director, Ohio River Foundation (Posted 3/14/2024) ORF is looking for a dynamic, energetic, creative professional to join our team as a full-time Development Director. Ohio River Foundation (ORF) is a regional conservation non-profit located in Cincinnati, OH. Since 2000, ORF has worked to protect and improve the water quality and ecology of the Ohio River watershed through environmental education, conservation, and advocacy activities. Learn more…

Development & Communications Associate, St. Vincent de Paul of Northern Kentucky (Posted 3/14/2024) We are hiring a Development & Communications Associate to assist with various essential projects and tasks that support the Development team's fundraising and communications efforts and donor cultivation objectives. This position reports to the Advancement Director and will work closely with other Development team members, staff, volunteers, and Vincentians to advance the organization's mission. Learn more…

Manager, Marketing & Communications, CABVI (Posted 3/14/2024) This position is responsible for designing all agency and Fund Development marketing materials, creating and executing email marketing campaigns, managing CABVI’s social media platforms and agency website; and assisting the CMO and team with Fund Development efforts. Learn more…

Access Technology Specialist, CABVI (Posted 3/14/2024) An Access Technology Specialist works within the Access Technology Service (ATS) to provide comprehensive training for people with visual impairments to use hardware or software as they pursue independence through the use of computers and other modern technology. Learn more…

Corporate Engagement Associate, United Way of Greater Cincinnati (Posted 3/14/2024) As a Corporate Engagement Associate at United Way of Greater Cincinnati, you will play a pivotal role in supporting efforts to strengthen revenue generation, stakeholder engagement, and brand awareness within our corporate partnerships. Learn more…

Chief Executive Officer, The Independent Living Center of Eastern Indiana (Posted 3/14/2024) The Chief Executive Officer leads and coordinates the achievement of ILCEIN’s mission and ensures alignment with the State Plan for Independent Living (SPIL). This full-time position (35 hrs./week) oversees Center operations, delegating day-to-day responsibilities based on budget and staffing. The CEO enhances programs and fosters community engagement as a leader, collaborator, and community builder. Learn more…

Salesforce Administrator, Karen Wellington Foundation (Posted 3/14/2024) The Salesforce Administrator will meet with all department heads at KWF to gather information on current processes, systematic roadblocks and plans for growth; They will use their expertise to advise on and work through the implementation of solutions. The Salesforce Administrator will be responsible for ensuring all data is accurate, all current systems work efficiently together and are set up for steady growth opportunity. Learn more…

Donor Services Coordinator, Cincinnati Zoo & Botanical Gardens (Posted 3/14/2024) This position is responsible for providing support to the Development team of the Cincinnati Zoo & Botanical Garden, particularly in the areas of gift processing, phone calls, and emails for all donations including Donor Clubs. Gift processing includes but is not limited to, gift renewals, gift processing, fulfillment, acknowledgement, and donor calls and follow up, and database maintenance. Position also includes other administrative duties as assigned and after hours’ event support. Learn more…

Children’s Services Worker (Intake Worker After Hours), Job and Family Services (Posted 3/7/2024) You will support children and families by keeping children safe and advocating for families. We offer a comprehensive training program for all new hires, including classroom training, shadowing, virtual reality experience, coaching, and engagement with our regional training center. This is a critical role that directly impacts the outcomes of the children and families whom we serve. This role may be a good fit if you excel in interpersonal communication, problem-solving, and enjoy fast paced work environments. Learn more…

Children’s Services Worker (Children’s Services Caseworker), Job and Family Services (Posted 3/7/2024) You will support children and families by keeping children safe and advocating for families. We offer a comprehensive training program for all new hires, including classroom training, shadowing, virtual reality experience, coaching, and engagement with our regional training center. This is a critical role that directly impacts the outcomes of the children and families whom we serve. This role may be a good fit if you excel in interpersonal communication, problem-solving, and enjoy fast paced work environments. Learn more…

Children’s Services Worker (Intake, After-Hours, No Field Work) Job and Family Services (part-time) (Posted 3/7/2024) Are you interested in serving our community and helping to protect our county’s most vulnerable children? At Hamilton County Children’s Services, this is what we do every day. We are looking for compassionate, tenacious workers who are dedicated to engaging families and ensuring that children are safe. Learn more…

Chief Executive Officer, Journey to Hope (Posted 3/7/2024) The Chief Executive Officer, using strong fundraising, networking and visionary skills, is responsible for creating the framework, structure, outreach, funding, staffing model and programs to achieve the mission, vision and strategic direction of JtH. Learn more…

Self-Sufficiency Programs Manager, St. Vincent de Paul (Posted 3/7/2024) This position is responsible for advancing St. Vincent de Paul’s mission through the administration, supervision, and facilitation of the Becky Catino Women’s Stability, Employment, and Empowerment Program; the Re-Entry Program (for individuals impacted by incarceration); and Working Better Together (SVDP’s workforce development program for its Stores employees). This role will supervise two full-time staff members and manage the budget and reporting for these three programs. Learn more…

Catino Women’s Self-Sufficiency Program Coordinator, St. Vincent de Paul (Posted 3/7/2024) The Program Coordinator is responsible for advancing St. Vincent de Paul’s mission through the facilitation of the Becky Catino Women’s Stability, Employment, and Empowerment Program. This program, which began in 2021, seeks to encourage women to achieve stability and self-sufficiency through coaching, mentoring, skill development, and material support. Learn more…

Regional Director of the Center for Social Impact, Miami University (Posted 3/7/2024) Miami Regionals (Hamilton and Middletown, OH): Regional Director of the Center for Social Impact plays a crucial role in the development, maintenance, and growth of student-based workforce development initiatives, community partnerships, and civic engagement. This position will work collaboratively with the Innovation College@Elm and ASPIRE teams to ensure cross-campus collaboration in various workforce development domains. Learn more…

Director of Finance & Administration, The Ohio Justice & Policy Center (Posted 3/7/2024) The Director of Finance and Administration will be a strategic thought partner and will report to the Chief Executive Officer (CEO). The successful candidate will be a hands-on and participative manager and will lead and develop an internal team to support the following areas: finance, business planning and budgeting, human resources, administration, and IT. Learn more…

Vice President of Services, St. Vincent de Paul (Posted 3/7/2024) Plan, implement and oversee a broad array of social service offerings; including rent and utility assistance, food pantry, warehouse, call center, clothing and home resource center, and Vincentian support services. Ensure SVDP systems allow for appropriate access to services by the public. Responsible for monitoring and evaluating programs to achieve annual goals and outcomes. Continuously improve programs to align with the mission and philosophy of SVDP. Supervise the service leadership team within each program, monitor spending in relation to the budget, and represent the programs within the social service community. Learn more…

Chief Philanthropy Officer, Cincinnati Opera (Posted 3/7/2024) The Chief Philanthropy Officer is responsible for the planning and execution of a comprehensive program to achieve the company’s annual and long-term contributed-revenue goals. The CPO is a member of the executive team and reports to the General Director & CEO. The ideal candidate will have an excellent track record in fundraising management and will be an enthusiastic supporter of the performing arts, an excellent communicator, and a relationship builder. Learn more…

Sr. Marketing and Communications Manager, St. Vincent de Paul (Posted 2/29/2024) The person in this role is responsible for supporting SVDP’s mission and programs through the development of communication and engagement strategies reaching many different constituent groups, including Thrift Store shoppers/donors, neighbors utilizing SVDP services, financial donors, media outlets and the Greater Cincinnati community. This position is responsible for media relations, storytelling, advertising, social media, the SVDP website and more. Learn more…

Director of Administration, Legal Aid Society of Greater Cincinnati (Posted 2/29/2024) Legal Aid is seeking an experienced professional to oversee administrative and staff development functions for a leading nonprofit law firm. The Director of Administration is a member of the senior management team. The role requires strong leadership skills, the ability to motivate staff, nurture lateral relationships, communicate effectively with all, and develop effective strategies to ensure equitable and inclusive organizational practices. This position offers a committed, hardworking professional the opportunity to apply skills and talents in an organization that helps over 10,000 families each year. Learn more…

IT Specialist, ArtsWave (Posted 2/29/2024) ArtsWave’s IT Specialist will serve as a key member of the Operations team, helping to ensure ArtsWave’s technology infrastructure continues to have the capacity and resilience to successfully conduct ArtsWave’s Annual Community Campaign as well as normal business operations year around. Learn more...

Executive Director, School Board School (Posted 2/22/2024) We’re seeking an Executive Director for School Board School, a nonprofit that empowers aspiring school board members and education advocates by equipping them with the skills, mindset, networks, and experiences needed to serve in roles that impact students throughout a community. Learn more…

Director of Communications, Church of the Saviour UMC (part-time) (Posted 2/22/2024) The Director of Communications has primary responsibility to develop and maintain protocols for intra-church and outgoing communications, including print and digital, targeted to informing members and potential visitors of the opportunities to love, grow, and serve. The director must provide strategic and savvy communication leadership in furtherance of the Church’s mission of making disciples of Jesus Christ to transform our Church, our community, and our World. Learn more…

Youth Director, Church of the Saviour UMC (Posted 2/22/2024) The Youth Director has the primary responsibility to plan, organize, and implement a wide range of activities for junior high school and senior high school youth. The goal is to facilitate the involvement and inclusion of youth in the life of the church and lead them in deepening their relationship with Jesus Christ. The director must have a passion for and provide leadership in building quality relationships with the youth, creating a climate of trust, love, concern, openness, inclusiveness, and understanding. Learn more…

Finance Director, St. Francis Seraph Ministries (Posted 2/22/2024) The Finance Director supervises the financial operations of St. Francis Seraph Ministries and serves as the chief financial contact for the organization. The Finance Director provides leadership in strategic and tactical matters related to budget formation, cost benefit analysis, and forecasting. Learn more…

Thriving Services Manager, Dress for Success Cincinnati (Posted 2/22/2024) The Thriving Services Manager will oversee the launch, implementation, and efficacy of new program initiatives to support women on their path to thriving and self-sufficiency. This role is responsible for growing, developing, and supervising a team of Coaches to ensure high quality, trauma responsive services. Learn more…

Manager, Non-Profit Services, Ignite Philanthropy (Posted 2/22/2024) The Manager is a pivotal role supporting Ignite Philanthropy’s Non-Profit Services Division and is responsible for managing fundraising for a portfolio of leading non-profits primarily located in the Cincinnati region. Learn more…

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