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If you’re in charge of the fundraising for your nonprofit or part of an in-house team, the single best thing you can do to improve your fundraising is to come to terms with a hard truth.

You are not your donors.

For one thing, your donors are probably much older than you are. Likely in their 70s and beyond, they have a completely different experiential background than you do and a completely different outlook on life. And because of that, their idea about what constitutes a compelling fundraising appeal is probably completely different from yours.

Not only that, your perspective is from the inside of your charity. So what seems important and relevant to you probably won’t seem that way to your donors. You’re in the bubble. Your donors aren’t. They’re on the outside. The two perspectives are completely different.

These disparities in age and point of view play out in your appeals in three main ways.

Those images of happy, smiling people that you believe show your nonprofit doing a good job — they’re probably not engaging your donors. You might think that happy photos cast your nonprofit in a positive light, while photos of a sad child or a hungry adult will seem negative. But your donors see it differently.

Your donors want to make an impact with their gift. When they see those so-called negative photos, they see a need. They see a problem to be solved. They see something they can do to change the world. So, work with your donors, not against them. Show the problem. Show your donors the difference they can make. Show photos of need.

The stories with a positive ending that you believe show your organization doing good work and make your appeals seem uplifting — they’re actually undercutting your fundraising results. How? Those stories signal to donors that the problem has already been solved — which means there’s nothing for your donor to do.

Instead, in your appeals, tell stories of need, not stories of success. Save the success stories for your newsletter. In your appeals, tell stories that dramatize the opportunity for your donors to do good. Stories of need do that.

You may think fundraising copy is corny, emotional, repetitive and simplistic. And you may think it’s incorrect to begin sentences with “and” or “but.” To use sentence fragments. Or, contractions like “can’t” and “won’t.”

But that’s not how donors see it. The fact is, donors respond best to copywriting that’s emotional, simple, direct and informal — you know, write-like-you-talk copywriting. That’s what works.

What doesn’t work is writing that’s formal, dry or academic. Writing that bristles with 50-cent words. Writing that uses euphemisms like “food insecurity” when you really mean “hunger.” That kind of copywriting is going to bore your donors or make them feel like you’re trying to snow them with malarkey. That’s why plain talk is best. It’s direct. It’s visceral. And it’s believable. Your donors will appreciate it, and they’ll reward you for it.

When it comes to creating or reviewing fundraising appeals, you can’t go by what you personally like or don’t like. Lots of nonprofit professionals learn this the hard way. Don’t be one of them.

Your fundraising isn’t about you. It’s about your donors. If you insist on making it about you and your preferences, your donors will let you know by simply ignoring your fundraising. If you make it about them, their frame of reference, their values and their heart for the cause, they’ll respond. And your nonprofit will grow.

The Greater Cincinnati Nonprofit News is accepting 2023 Sponsorships. Learn more here and contact us to schedule a discovery call.

The Warren County Foundation is collaborating with the Warren County Soil and Water Conservation District to create an "urban conservation learning lab". This outdoor classroom and programming space will be on the WCF property in downtown Lebanon to showcase urban conservation best management practices. 

Council on Aging (COA) received a $1.25 million grant through the U.S. Department of Housing and Urban Development’s (HUD) Older Adults Home Modification Program to provide home repairs and modifications that will enable low-income older adults in the Clinton County to remain in their homes.

The Giving Voice Foundation is thrilled to announce its Mimosas for Memories fundraising event was a great success, raising a record $90,125 for its programs which offer support for local older adults living with Alzheimer's and dementia and their caregivers.

Talbert House is proud to honor Beverly Worthy as 2022 Employee of the Year. Joining her as Outstanding Employees of the Year are Brion Jones in Central Services, Zach McDaniel in Community Care, Keithia Roberts in Housing, Eric Stone in Addictions and Randee Tomasulo in Mental Health.

The Jack Quehl Foundation and Do It for Jack are celebrating Jack Quehl’s 26th birthday June 16-18, with a weekend full of festive events in downtown Loveland. Come join us to celebrate Jack’s life as we create community awareness about our nation’s growing fentanyl crisis. Learn more and sign up here.

The R. C. Durr Foundation has awarded a grant of $16,700 to the Victorian at Riverside, an assisted-living and memory-care facility in Covington, to install a receptionist workstation in the entrance foyer.

SAFE Cincinnati, a program of the Jewish Foundation of Cincinnati and the Jewish Federation of Cincinnati, has been awarded the FBI Director's Community Leadership Award (DCLA) for their service to the people of Greater Cincinnati.

Cincinnati Association for the Blind and Visually Impaired (CABVI) is grateful to the Summertime Kids fund of the Greater Cincinnati Foundation for a $1,000 grant for CABVI’s Summer Music Therapy--Drums in the Park for children who are blind or visually impaired.

A new permanent Ohio historic marker honoring the work of businessman Horace Sudduth and the legacy of the Manse Hotel & Annex will be dedicated rain or shine Friday, May 12^th at 10am at the corner of Chapel and Monfort Streets in Walnut Hills.

The Cincinnati Art Museum is accepting applications for its new docent class of 2024. A year-long training program for the new docent class will take place from September 2023 – August 2024. Find more information here.

Last Mile Food Rescue is honored to be the recipient of a $25,000 grant from the Bank of America Charitable Foundation.

Interact for Health recently opened its first-round of 2023 grant applications. The $2.6M in funding are directly tied to the foundation’s new strategic plan, which will prioritize mental health and well-being with a strong focus on youth mental health, investments in policy and systems change, and building community power. For more information about funding opportunities and Interact for Health’s new strategic plan, visit their website.

Bethany Legacy Foundation grant application portal is launched and ready to receive applications. Non-profit organizations who serve youth, adults, and seniors in need are encouraged to develop initiatives and to apply for grants that fall within their funding priorities. Information can be found on their website or email bethany@bethanylegacy.org.

The Franciscan Sisters of the Poor have excess building space available on their St. Clare Campus, 60 Compton Road. Space will be made available to interested and selected nonprofit organizations at rates significantly below market. For additional information, contact ca@franciscansistersofthepoor.org or (513) 761-9040, ext. 110. 

The Joe Burrow Foundation (JBF) has launched a new grant application program called “Do Good” grants and will consider requests of up to $50,000. Project proposals must support the JBF mission in new and innovative ways. The foundation is interested in supporting projects that develop new pathways for mental health protection and food insecurity that are sustainable and designed to have lasting impact. Eligibility requirements and applications can be found here.

Community Engagement Collective has launched the first Black Indigenous and People of Color Mental and Behavioral Health Provider Directory. The free directory is sponsored by Interact for Health. Click here to learn more about the directory and to download.  

Aviatra Accelerators will hold its EXPLORE® Bootcamp May 12 and 13 focused on women who have a business idea or need guidance setting their business up for success.  EXPLORE Bootcamp is a two-day workshop sponsored by Goldman Sachs 10,000 Small Businesses and Cincinnati State Technical and Community College. Find agenda and more details here.

Autism Safe Encounters Training, Monday, May 22, noon to 4:00pm. This in-person session will teach and facilitate group discussion on early intervention public education programs to show first responders, clinicians, family members, and persons with Autism how to safely engage during crisis. Check here for additional information and registration.

How to Become an Expert Federal Grant RFP Reviewer, Wednesday, June 14, 1:00pm to 2:00pm ET / Free. This webinar is designed to equip you with the essential skills and insights necessary to excel in the world of federal grant RFP (Request for Proposals) reviewing. Learn more here.

Our Daily Bread feeds people, and we do it with dignity and compassion.on weekday teams of 12-15 volunteers to operate the soup kitchen and serve 400+ meals each day. Volunteers choose the weekday that best fits their availability. Multiple opportunities are available.

For new graduates, flexible work, recognition, benefits among top job factors Here are six workplace characteristics that our generation values. Offering these features that go beyond the paycheck should benefit jobseekers and employers who are looking for young talent.

We still have a lot to learn about what pluralism means in philanthropy After observing the lively conversation over the past few weeks in response to the recent op-ed on pluralism in philanthropy, I’m struck by how ripe the philanthropic world is to examine what pluralism truly is and why it’s important to the field and the communities it serves.

Our sponsor and partner marketplace serves to further connect our readers with our advertisers who are focused on serving nonprofits. To learn about a sponsor's nonprofit services, click on their ad. Contact Kelli Tarantino, editor, at kelli@gcnonprofitnews.com to learn how your business or organization can become a sponsor of the Greater Cincinnati Nonprofit News.

Development Assistant, The Sisters of Notre Dame (Contract) (Posted 5/11/2023) The Development Assistant is primarily responsible for helping to carry out the needs that help in advancing the mission of the Sisters of Notre Dame. As a development/mission advancement role, this primarily includes administrative duties, communication and media creation, and event assistance. Learn more…

Vice President, People, Values and Culture, StriveTogether (Posted 5/11/2023) Reporting to and working closely with the Chief Operations Officer, the VP will create and implement a multi-faceted vision and strategy for the organization’s culture, equity work, and talent, results and performance management work. Learn more…

Senior Manager, Volunteer and Community Engagement, United Way of Greater Cincinnati (Posted 5/11/2023) This position will steer the strategic vision for volunteer engagement across the United Way organization, modernize technology and processes to increase and align community and corporate volunteer engagement efforts, and build stronger community relationships. Learn more…

Development & Community Outreach Coordinator, Housing Opportunities of Northern Kentucky (Posted 5/11/2023) HONK is seeking an energetic professional with fundraising, networking and marketing skills to help low-income households realize their dream of owning a home! Join our faith-based, non-profit with over 30 years of experience creating affordable homeownership opportunities. Lead fundraising and event planning, build strategic relationships within the community, and help grow the client, volunteer and donor base to make a real impact on people's lives. Learn more…

Director of Education, Housing Opportunities Made Equal (Posted 5/11/2023) HOME seeks a dynamic Director of Education to educate community members, housing providers, and other stakeholders on fair housing rights and responsibilities. This position is responsible for coordinating and conducting trainings, developing training curriculums and materials, and working to realize HOME's overall mission of thriving, integrated communities. The successful candidate will have strong qualifications and be able to demonstrate a compelling commitment to Fair Housing, Civil Rights, client services, community engagement, social justice advocacy and/or related community development matters. Learn more…

Associate Vice President, Non-Profit Services, Ignite Philanthropy (Posted 5/11/2023) The Associate Vice President (AVP), Non-Profit Services is responsible for overseeing fundraising campaigns, strategy and planning engagements for a portfolio of leading non-profits in the Cincinnati region. Learn more…

Shelter Supervisor, The Salvation Army (Posted 5/4/2023) Manage the shelter and keep all licenses and inspections current. Provide supervision to all shelter aides and the cook. Ensure coverage of the shelter 24/7. Learn more…

Housing Manager, The Salvation Army (Posted 5/4/2023) The Housing Manager is responsible for providing on-going daily supervision to ensure that operations of the emergency shelter program run efficiently and effectively. The Housing Manager will be responsible for preparing all required funding reports, budgets, and follow-up reports, as necessary. Learn more…

Shelter Aide, The Salvation Army (Posted 5/4/2023) The primary functions of the Shelter Aide are to meet the basic needs of residents of the Emergency Shelter, adhere to established policies, and ensure the safety, security, and maintenance of the Emergency Shelter. Learn more…

Executive Assistant, ArtsWave (Posted 5/4/2023) This role is responsible for providing administrative support and meeting coordination to ensure ArtsWave operates in an efficient and professional manner. The Executive Assistant serves as a liaison to the board of directors and must enjoy working within a small, entrepreneurial environment that is mission-driven, results-driven and community oriented. Learn more…

Education Legal Support Professional, Legal Aid Society of Greater Cincinnati (Posted 5/4/2023) The Legal Aid Society of Greater Cincinnati and its affiliate (Legal Aid Society of Southwest Ohio, LLC) seek a full-time, Education Legal Support Professional to work in our Cincinnati office. This is a full-time on-site position based in our downtown Cincinnati Office that provides an opportunity to participate in a team of advocates who promote school success and stability through education advocacy. Learn more…

Donor Database Coordinator, Bethany House Services (Posted 5/4/2023) This position leads all activities related to the donor database and donor acknowledgement and supports all fundraising efforts to enable Bethany House Services to fulfill its mission to empower families at risk of or experiencing homelessness with the solutions to achieve housing stability and long-term self-sufficiency. Learn more…

Workforce Coach, Cincinnati Works (Posted 5/4/2023) Workforce coaches believe in the Member’s own wisdom and assist them in unlocking their potential. We believe Members own their individual goals and expectations and have the ability to change them. Coaching is a collaborative relationship that promotes Members making positive decisions for themselves by exploring options and information. Learn more…

Vice President of Development, The Dragonfly Foundation (Posted 4/27/2023) The VP of Development will report to and work in close collaboration with the Executive Director and the Board of Trustees in forming strategy, executing initiatives, and leading all aspects of fundraising to further The Dragonfly Foundation’s mission. Learn more…

Recruitment and Benefits Manager, Girl Scouts of Western Ohio (Posted 4/27/2023) At GSWO, our Recruitment and Benefits Manager manages all aspects of the recruitment and human resources onboarding process and benefits administration. You'll develop and execute recruitment strategies to support organizational staffing objectives. You'll manage benefits communications, disability leaves, workers' compensation, and unemployment programs. Learn more…

Systems Support Specialist, Cooperative for Education (part-time) (Posted 4/27/2023) This nonprofit organization is dedicated to breaking the cycle of poverty in Guatemala through education. CoEd accomplishes this mission by helping kids learn to read, graduate, and thrive throughout their lives. The Systems Support Specialist will be responsible for managing our Airtable databases for our US and Guatemalan teams. Learn more…

Financial Wellness Coach, Cincinnati Works (Posted 4/27/2023) This role supports individuals participating in the Cincinnati Works Program through community partnerships and employers. This person would assist in resolving current financial challenges while providing a wide lens on shifting their financial health approach to one that is more proactive. Learn more…

Policy and Research Coordinator, Housing Opportunities Made Equal of Greater Cincinnati (HOME) (Posed 4/20/2023) This position promotes fair and equitable housing policy and is responsible for analyzing policy, creating advocacy strategies, compiling data analysis and research, and working to realize HOME's overall mission of thriving, integrated communities. Learn more….

Clinical Therapist, SAFY (Posted 4/20/2023) As a Clinical Therapist, you will be responsible for providing a range of moderately complex clinical services (diagnostic assessment, treatment planning, interventions, individual, family therapy, etc.) with children, adolescents, and identified adults. Learn more…

Administrative Assistant, Miami University (Posted 4/20/2023) Performs a variety of complex administrative tasks involving some discretion and requiring moderate amounts of independent judgment related to the oversight of the daily operations of the business functions of University Advancement. Learn more…

Philanthropic Development Manager, The Scripps Howard Foundation (Posted 4/13/2023) The person in this position will identify and implement strategies to continuously increase dollars raised for the “If You Give a Child a Book…” Campaign, which is the cornerstone, national program within the Scripps Howard Fund’s childhood literacy pillar, with the goal of distributing ten new, age-appropriate and culturally relevant books each year to at-risk children in Title 1 schools. Learn more…

Staff Accountant, The HealthCare Connection (Posted 4/13/2023) Responsible for support in the finance department for creating monthly reports and other accounting and bookkeeping work as needed in a busy healthcare environment. Learn more…

Re-Entry Program Manager, Society of St. Vincent de Paul – Cincinnati (Posted 4/13/2023) This position is the face of SVDP’s commitment to working with those whose lives have been impacted by the justice system. This person in this role will work to build our community’s understanding of the impact of felony conviction and/or incarceration upon the lives of those who have been incarcerated, as well as their families and community. Learn more…

Community Partner and Business Development Specialist, iSPACE (Posted 4/13/2023) iSPACE has a small but dedicated and enthusiastic staff that gets kids excited about STEM disciplines through hands-on, minds-on activities. Our mission is to ignite a passion for Science and Technology so that all learners are prepared to thrive in tomorrow’s workforce. We seek a self-starter to identify and cultivate new strategic relationships to develop new business, increase revenue, and maintain stakeholder satisfaction. Learn more…

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