Tell Your Story
Here’s your chance to paint a picture of your company in the applicant’s mind. The first paragraph is a good place to speak about your culture and values, as well as the meaning of the work you do.
Ideally this should be 3-4 sentences. The good news? Once you have this little intro perfected, you can use it in all your future job postings.
In the second paragraph you should delve into what the team or department does. Why does it exist? How does it help the company? This should also be 3-4 sentences, and you can reuse this part for every job posting from this department.
The third paragraph is where you begin to get into what the job is. In 3-5 sentences, explain what role the job plays in the department, and ultimately, the company. You don’t want to get into too much detail here. Leave that for bullet points later in the post.