Here\'s your latest support update,
During lock-down we continued to invest in new systems, and plan ready for the re-engagement of our hospitality industry customers and members.
Since the industry has begun to re-open, we have been busy supporting all with new websites, photography, PR, social media support and applying our affordable 'Track & Trace' solutions to their websites.
Whilst also helping generate support from the public via our consumer channels, who are still cautious about venturing out, as highlighted in our lock-down survey completed by over 1,000 of our consumer database.
Below we have shared some of our suggestions, solutions and insights to hopefully help your business as we do our clients and members.
If you would like any further information on any of the below points, then please do not hesitate to contact me personally or my team - we are here to help support businesses like yours as our industry begins to emerge from lock-down, it is clear that monumental challenges are ahead for all.
James Day
Founder
0845 838 6364
Sustainable Experience Led Marketing Support, For The Hospitality Industry.
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Available Monday-Wednesdays. 'Half price meal' up to £10 per person. Eat in, or have a bite, and take-away!
An ideal boost to entice customers out of their homes and in to venues. not suitable for all, but a worthy initiative. Register above. No consumer proof needed!
Consider: You may need to open more days, which may increase costs. Some may come out early week and not later in the week. The period includes August Bank Holiday.
Capture & incentivise: We are advising our customers to capture consumer data, and offer a bounce-back or loyalty offers for return visits in September.
Solutions: Ask about our customer data-solutions and loyalty campaigns.
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ANNUAL CONSUMER SURVEY RESULTS
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What are the nations gourmands asking for?
The annual 'Gourmet Britain' consumer survey which is complied on behalf of our members each year to gauge consumer feedback and help with trends, this year was again carried out from April-June with some astonishing results. Over 1,000 high end foodies responded and shared their feelings, emotions and future insights into their gourmet lifestyle habits, covering dining, drinking, food shopping, stay-cations, at home trends and cookery insights.
This year we are making the summary available to all our industry partners. For a full in-depth analysis you can contact us.
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Are you capturing walk-ins?
The Government have advised that all customers provide their contact details incase of an outbreak. These are set to increase.
As the Government increases its mask wearing policy to high street shops, it is likely to review its track and trace policy, and may insist on it - maybe even masks in restaurants?
We can create you a dedicated, secure customer registration form on your website, or
a central form on our website. GDPR compliant. All data deleted after 21 days.
QR code supplied to print and place on our literature, tables, and entrance. Priced from £85
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We welcomed the cut in VAT for our industry, we urge you to NOT pass it on...
This is a much needed life-line for many. But we continue to privately and publicly urge all to hold your nerve and 'DON'T reduce your prices'. These measures were announced to help our industry maintain margin to cover the unsustainable increased post-COVID costs and decreased covers, not to discount. Please support us via our social media channels, below.
TIP: The cut is due to end in January, the worst time to see an increase back to 20%, so we suggest hold prices now, add value, then in January if it is not extended, announce 'price freeze' followed by a Spring increase if needed.
Keep up the pressure: Let's continue to appeal to keep this reduced VAT rate beyond January as they do in Germany, Ireland and Italy and many other World wide hospitality led countries. Support
#FAIR4HOSPITALITY
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Gift Solutions, & On-line Bookings
Commission Free?
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Now is the time to cut operating costs. We specialise in providing commission free solutions to
table reservations systems and
gift voucher sales, gift cards and
Gourmet Experiences.
Join our industry network and benefit from sustainable, affordable, realistic solutions...
Extended Support
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GR
EATEST
BRITISH HOSPITALITY
Co.
T: 0845 838 6364
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GR
EAT
EST
BRITISH Hospitality Co.
Sustainable Marketing Support With Experience
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