Your ISBT Connection | December 1, 2021
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Messer is a leading supplier of industrial gases in North and South America and distributes beverage-grade carbon dioxide (CO2) and nitrogen (N2) and a variety of other gases through an extensive network spanning over 70 production facilities in the regions. Messer continues to lead food safety efforts, expand our supply network, and boost customer logistical support to respond to trends in the beverage industry.

To sponsor a future issue of the ISBT Connection, contact Zach Raynsford at zachr@datakey.org for more information
Featured News
BevTech Europe 2021 Recap

BevTech Europe 2021 ended up being another virtual conference. Originally, the event was to be held at the Hilton Amsterdam, but this is now post- poned until 2023 in order to accommodate next year’s plan to host BevTech Europe alongside drinktec 2022 in Munich, Germany.
 
SGS sponsored the conference, the first sponsorship ever for a virtual event!
 
The theme this year was The Future Landscape of The Beverage Industry. To attract speakers and presenters to the conference, the BevTech Europe Program Committee – with the kind support of Sal Calandra, Brian Stegmann, and Maria Piedad Lopez – organized a free, bite-sized webinar with two guest speakers from FMCG Gurus and Nix and Kix on June 30. This attracted thirteen new members to BevTech Europe 2021!
 
To read more about the incredible BevTech Europe 2021 event, click the button below.
BevTech Asia Pacific 2021 Recap

The inaugural BevTech Asia Pacific conference registration numbers exceeded expectations!

The first meeting took place virtually on November 10, and tapped into the fastest-growing soft drink market in the world. ISBT emphasized the need for knowledge-sharing in this region, highlighting the wealth of resources available and the value of ISBT membership.

70% of the attendees are potential new ISBT members!

BevTech Asia Pacific was structured so beverage technologists in the region were introduced to the Society, with the primary goals of attracting new members and driving interest to attend future meetings. One of the challenges faced by potential members in the Asia Pacific region is the membership fee. Since this was a first-time event in the region, the ISBT Board made an exception to the membership requirement so that non-members were allowed to attend the event by invitation of the President and Executive Director. They were able to attend the sessions and get a taste of what ISBT can offer. Over 100 people registered for the event, exceeding the expectations of the Program Committee for this first event.

To read more about the incredible BevTech Asia Pacific 2021 event, click the button below.
New, Exciting Sponsorship Opportunities Available to You for BevTech 2022

ISBT is now offering a new and effective program to help you gain visibility while supporting the vision of the Society to be the premier international technical society for the beverage industry. Now you can be part of that vision!
 
This sponsorship program will allow us to keep our annual meeting costs reasonable while still providing an outstanding program. Your generous support will be recognized throughout the entire event, as well as in pre- and post-event marketing.
 
For more information about the benefits of sponsorship and costs, click the Learn More button.
We have limited sponsorship opportunities, and those sponsorships that include an Expo booth will be given priority booth selection on a first-come, first-served basis. Early registration for previous exhibitors opened in mid-November, so sign up now for the greatest selection of booth space. Make your decision and act now!
 
If you are interested, please contact the ISBT Office at office@isbt.com and let us know which sponsorship opportunities you wish to pursue.
Member News
The Beverage Industry Resource Guide contains information from beverage industry supplier members from a promotional standpoint. It is for advertising purposes and does not reflect the opinions or position of ISBT. 
Ecolab Announces Leadership Changes - Dan Schmechel has decided to step down as its Chief Financial Officer December 31, 2021. Scott Kirkland will become the company’s Chief Financial Officer on January 1, 2022.
Post Your Company's News to the Beverage Industry Resource Guide - The Beverage Industry Resource Guide is your opportunity to get your company's news and messaging out to the entire industry. The Guide is accessible to ISBT Members and Non-Members alike. Post your catalogs, videos, news, and new products today.
Niagara Bottling's Niagara Cares Donates to Renovate Two Parks - Congratulations to the Clermont Arts & Recreation Center in Clermont, Florida and Fischer Park in New Braunfels, Texas on the $90,000 upgrades!
Silgan Closures "2022 Free Closure for a Year" Contest Launches - Silgan Closures tops off some of the world’s best-known brands. But it’s trendsetters like you who account for tomorrow’s innovation. We want to help you with your venture by offering you the chance to win FREE CLOSURES FOR A YEAR.
If you have sponsored content (i.e., new products, case studies, white papers, etc.) that you would like to see mentioned in the ISBT Connection, please email steveg@datakey.org or upload to the Beverage Industry Resource Guide by December 13. 
Featured Catalogs
Data Key Communications is proud to introduce its Supplier Catalog Library, a great resource for those in the beverage industry who want to see digital catalogs from ISBT suppliers collected in one spot!

If you're a supplier who would like to have your product catalog hosted online in the Catalog Library with a shareable and embeddable link, receive statistics about readership and clicks throughout the year, and be featured in the ISBT Connection, please contact Zach Raynsford at zachr@datakey.org for more information.
Beverage Institute by ISBT®
Light Your Fire!
  • Education can increase your knowledge and light the fire that leads to growth and energy in your career!
  • Click here to sign up for a Beverage Industry course.
 
“Light Your Fire” with a 25% Holiday Discount
  • Available now through January 21, 2022
  • Use promo code “holilearn” to receive a 25% discount on any Beverage Institute course.
UPC Codes: When a supermarket executive visited Drexel University, looking for a way to encode product information, graduate student Woodland hoped to find a solution. Sitting on a beach in Miami one day in 1949 during a visit to his grandfather, he drew four lines in the sand. “I poked my four fingers into the sand and for whatever reason — I didn’t know — I pulled my hand toward me and drew four lines,” Woodland told Smithsonian Magazine in 1999. I said, “Golly! Now I have four lines, and they could be wide lines and narrow lines instead of dots and dashes [as in Morse Code].'” This inspiration led to the development and use of UPC codes, EAN codes, and finally, to GTIN codes.
Welcome, New Members!
ISBT is proud to announce we have gained 7 new members since November 15. Please join us in welcoming them to the association! To view the complete list of new members, click the button below. For information about joining ISBT, click Join ISBT below.
Industry News
If you have news (i.e., new hires, personnel promotions, facility changes, etc.) that you would like to see mentioned in the ISBT Connection, please email steveg@datakey.org. The deadline for submission for the next issue of the ISBT Connection is December 13.
PepsiCo. Receives Permit for Tesla Semi Megacharger Installation - PepsiCo. has received the permit for the installation of a Tesla Semi Megacharger at its Modesto, California, facility, according to public documents released by Stanislaus County.

Unilever Sells Tea Business - An "important first step" in portfolio rationalisation?

UConn's Paige Bueckers Becomes 1st College Player Ever to Sign Contract with Gatorade - Paige Bueckers is the face of women's college basketball this season and is now one of the new faces of Gatorade.
Featured Category
In each issue of the ISBT Connection, we will spotlight a "Featured Category" from the Beverage Industry Resource Guide. The Resource Guide's suppliers are broken down by product category in the Guide, making it a great resource for finding companies who sell specific items. Today's featured category is Ingredients.
 
Please note: suppliers are listed alphabetically according to level of sponsorship in the Resource Guide.
ISBT Resource Guide
2021 ISBT Resource Guide Online Now

The 2021 Beverage Industry Resource Guide is designed to help facilitate connections and relationships between members. This year's print resource guide has grown considerably over the very first guide, which was published in 2020. We are excited to now feature more than 250 soft drink brands, 60 regional bottling companies, 20 consulting firms, and more than 350 supplier members segmented by business category!

Check out the full online edition of the Resource Guide by clicking the button below.