Your ISBT Connection | January 1, 2021
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Data Key Communications has introduced low cost, high impact videos to help ISBT members deliver a message to the ISBT membership. Data Key can assist you in the preparation and delivery of a short (2-3 minute) video message where you can deliver a new product announcement, significant marketing launch, or introduce someone/something to the membership. For more information on these video offerings, click here. 
Featured News
Happy New Year from ISBT!
 
ISBT wishes our members a safe, happy, and prosperous New Year. Thank you so much for another year of wonderful loyalty, support, and engagement. Happy New Year!
BevTech 2021 Virtual Event

ISBT is putting together a virtual meeting containing all of the content that you have come to expect from BevTech. This program will include a great lineup of keynote speakers discussing timely topics, Technical Committee meetings, and an Expo.

The 2021 theme is Trends and Innovations in Challenging Times. Keynote speakers, plenary spotlights, and panel discussions will be held Tuesday, April 27 - Thursday, April 29 with a featured topic each day, including Trends, Sustainability / Quality, and Innovation & the Future. Technical Committee meetings will take place Monday, May 3 - Thursday, May 13.
This will be our 68th BevTech!

Plan to attend and be part of the industry's premier event!
  • The premier forum for scientific and technical papers
  • Beverage focused program designed with broad industry appeal
  • Technical Committee meetings focused on key industry issues
  • Ingredients, Water, Sweeteners, Quality, Sanitation, Packaging — you get it all
  • Networking with industry peers
Check Out the BevTech Program for Tuesday!

The 2021 theme is “Trends and Innovations in Challenging Times.” Sessions will be held Tuesday, April 27 - Thursday, April 29 with a featured topic each day. Technical Committee meetings will take place Monday, May 3 - Thursday, May 13.
Keynote Address - Trends and Innovations in Quality & Food Safety

Neil Marshall (Managing Director, Guv Consulting International LLC)

"Understand the trends affecting the industry following the pandemic year of 2020. What has changed temporarily and for the future!"

Included in Tuesday's program:
  • Introduction to the Commercial Kombucha Industry - Hannah Crum (Kombucha Brewers International)
  • What's America Drinking? U.S. Market Trends - Gary Hemphill (Beverage Marketing Corporation)
  • Leading a Technical Organization While Managing Pandemic Interruptions - Cloeann Durham and Jimmy Hassler (Coca-Cola Consolidated)
  • Getting the Cup to the Consumer in the COVID Era and Beyond - Vera Fischer (Lancer Worldwide)

One Year Membership + BevTech® 2021 Bundle - Early Bird Special!
$450 before Friday, January 8, 2021

The early bird price represents a discount of $350 compared to unbundled membership and annual meeting regular price. The price goes up to $500 on Saturday, January 9, 2021. This registration option is available to new and existing members. If you are an existing member, 12 months will be added to your current renewal date. New members will enjoy a full year of ISBT's member benefits.
ISBT Call for Volunteers - WE NEED YOU!
ISBT Responsive Ways of Working - Volunteers Needed

Volunteer Now to Support Your Industry
 
Be a pioneer and champion of responsive ways of working! Join us on the first ISBT initiative dedicated to aligning and deploying a set of behaviors, processes, and practices that will drive enhanced collaboration across our society!
 
Across the industry, a system of behaviors and technology-enabled tools is being deployed to enable more agile and collaborative ways of working. They can be used by individuals, teams, and organizations to more effectively collaborate, evolve ways of working, empower teams, and encourage a “test and learn” mindset.
 
At ISBT, we urgently need assistance to define and implement best practices in this area, including promoting collaborative behaviors and better leveraging collaboration tools such as Basecamp. These responsive working behaviors will be a key enabler to implementation of our Society’s strategic priorities.
 
If you have expertise, a passion for, or would like to develop skills on responsive working/ collaboration best practices, we are interested in hearing from you for volunteer opportunities. Please contact Manus Mitchell (Manus.Mitchell@pepsico.com) or Gary Robson (gary.robson@surepurity.com) to learn more. 
Beverage Institute by ISBT®
Trivia Question: Movie theaters have been closed for a while, so to get you back into the mood and enjoying a good beverage while you watch, which character or group of characters (like Marvel’s Avengers) has had the most movies made about them?*

Fundamentals of Beverage Technology Course
An especially good course for newcomers to the industry, it helps all to understand the full scope of the beverage processes. It had the highest enrollment of all courses in the 4th quarter of 2020!
 
Winter Special Promotion
Kick off the New Year by advancing your knowledge! Until January 31, the Beverage Institute is offering a 25% discount off list price for all course enrollments. You will have 12 months from your enrollment date to actually take the course(s). Use coupon code “holidays”. Click here to enroll.
 
Expert Help Needed
Work will begin soon on the Finished Goods Distribution seminar. If you have expertise in warehousing, logistics, supply chain, and pallets/ shipping materials, and would be able to help create and present on one of these subject matters, contact Tom Reimer.
 
*Trivia Answer: Not Star Trek (12), Star Wars (12), or even James Bond (24); the winner is Godzilla, with 36 starting back in 1954! The Marvel Universe boasts 31 movies, with 6 more planned in 2021 for a total of 37, but has had 16 different lead characters. More trivia: Coke, Pepsi, Dr. Pepper, and Mountain Dew have all had product placements in the Marvel Movies!
Committee Profile
Beverage and Ingredient R&D Technology Committee

The Beverage and Ingredient R&D Technology Committee exists to promote the understanding of product and ingredient technology issues facing the beverage industry while providing a technical forum for new ingredients, new products and trends observed within the global beverage community.
 
Click the button below for more information about the Beverage and Ingredient R&D Technology Committee, including a list of officers, current activities, and more.
Beverage and Ingredient R&D Technology Technical Committee Chair Emina Goodman (Archer Daniels Midland Company)
Welcome, New Members!
ISBT is proud to announce we have gained 2 new members since December 15. Please join us in welcoming them to the association! (To view the complete list of new members, click the button below.) For information about joining ISBT, click Join ISBT below.
Industry News
*If you have news (i.e., new hires, personnel promotions, facility changes, etc.) that you would like to see mentioned in the ISBT Connection, please email steveg@datakey.org. The deadline for submission for the next issue of the ISBT Connection is January 11.
Coca-Cola Canada Finishes Work on New $65M fairlife Dairy Plant - Beverage maker Coca-Cola Canada recently wrapped up work on its new CAD$85 million (about $65.3 million) dairy plant in Peterborough, ON that will increase its production of premium, ultra-filtered milk, the firm announced in a recent release.

Pepsi Launching New Chocolate Soft Drink Called ‘Cocoa Cola’ - The cola wars of the 1970s and 1980s may be reignited in the new year. Pepsi has thrown down the gauntlet in its longtime rivalry with a product that may be a little too close to home for Coca-Cola.

Keurig Dr Pepper Announces Appointment of New Director to its Board - Keurig Dr Pepper Inc. announced that Justine Tan, currently a partner at JAB since early 2020, has been elected as a director to the KDP board, effective December 9, 2020.
Sponsored Resource Guide News
*The Beverage Industry Resource Guide contains information from Beverage Industry Supplier Members from a promotional standpoint. It is for advertising purposes and does not reflect the opinions or position of ISBT.
Analytical Science & Technologies Testing Kits - Analytical Science & Technologies Testing Kits are gas-based, portable analytical systems for safe, efficient on-site and off-site analysis and shipping.
5 Strategies to Boost Food Manufacturing Efficiency - With producers striving to maximize both food product quality and production rates, food processing efficiency continues to be critical to drive profitability.
Max Bev CO2 Purity Monitoring System - The MAX-Bev™ CO2 Purity Monitoring System is a fully integrated analysis system capable of simultaneous accurate measurement of CO2% and more than 20 impurities down to ppb levels as specified by the ISBT.
Admix Equipment - Liquid Ring Pump 425 - The Admix LRP-425 Liquid Ring Pump is designed for highly efficient pumping of liquids with entrained air or gas.
AGR Spotlight On: Fusing Container Design and Branding Live Webinar - Two session live webinar available January 19 & 21 at 9:00 EST
If you have sponsored content (i.e., new products, case studies, white papers, etc.) that you would like to see mentioned in the ISBT Connection, please email steveg@datakey.org or upload to the Beverage Industry Resource Guide by January 11.