Your ISBT Connection | June 1, 2021
This newsletter is brought to you by:
Beverage industry supplier members can get their products and services in front of professionals from global soft drink brands and regional bottlers year-round. Sponsorships include content-based Marketing programs, allowing suppliers the opportunity to control their message to their potential customers (instead of allowing their competitors to tell their story for them).  
Featured News
ISBT Announces Emeritus Scholarship for Current ISBT Members/Family Members

It is the objective of the ISBT scholarship program to provide financial support to academically qualified students who have shown an interest in pursuing a career in the beverage industry, either by course work or through an internship with beverage companies or suppliers to the beverage industry.
Beginning in 2019, ISBT added an Emeritus Scholarship option for ISBT members, or any of their immediate family, who are interested in applying for a scholarship.
For general information about ISBT's Scholarship Program, click here. For Eligibility Requirements and Application Details, click the button below.
Emeritus Scholarship Timeline

June 30 — Deadline for ISBT Emeritus Scholarship applications and all supporting documentation to be received.

August 1 — Decisions to be made by the Scholarship Committee and reviewed by the Board of Directors for the Emeritus Scholarship.

August 15 — Checks to be completed and administered to the scholarship recipient(s) or their school(s).
BevTech Europe 2021 Appetizer Webinar – Registration Is Open!

When? June 29, 2021 at 5:00 PM Central European/10:00 AM CST
Our very first “appetizer webinar” will last one hour and showcase two delicious starter-sized presentations!
Mike Hughes
Head of Research & Insights, FMCG GURU
Understanding Consumers in a Post-Pandemic Environment
This presentation will focus on evolving consumer trends in the soft drinks industry in a post-pandemic environment, examining how health, trust, sustainability, and quality are influencing purchasing habits. Learn what new opportunities exist and which can help reinvigorate the beverage sector.
Julia Kessler
Co-Founder, Nix and Kix
Growing a Challenger Drinks Brand in a Very Competitive Category
In Julia's presentation, she will speak about five key lessons for growing a drinks brand:
  1. Know your market
  2. Validate
  3. Know your category
  4. Understand your competition
  5. Standout is key
This event is open to both ISBT members and non-members, so please share the news and invite a colleague or two. Registration is required. We anticipate a lively Q&A session following the two presentations and would love to have you with us!

After registering, you will receive a confirmation email containing information about joining the meeting.
Confirm Your Listing for the 2021 Beverage Industry Resource Guide

Click the button below to view the PDF of the 2021 Beverage Industry Resource Guide listing section. If there are changes that need to be made to your listing before going to print, please contact Tim Hudson at

Supplier memberscheck your online listing to make sure you are in the proper business categories. In the next week or so we will circulate the category section to the suppliers for one last look. If you’d like to add your logo and company description in print contact us for sponsorship opportunities. All sponsorships include sponsored content in the ISBT Connection newsletter throughout the year.

If your company is not listed and you would like to be please let us know ASAP. Click to see the 2020 printed Resource Guide.
Registration Now Open for PACK EXPO Las Vegas

Registration is now open for PACK EXPO Las Vegas and Healthcare Packaging EXPO 2021, which will be held September 27-29 at the Las Vegas Convention Center. ISBT members and newsletter readers are invited to use the code ISBTCC to register for free. 

For more information and to register online, visit
Beverage Institute by ISBT®
Take advantage of promotions and coupons before they expire!

  • The Complete Gases Course promo ends on June 30, so sign up now to enroll for only $100 when you use the discount code bevgas.
  • Use your coupon from the BevTech expo to sign up for any Beverage Institute course.
  • ISBT members receive a discount on all courses, so join the ISBT and get the discount that pays for itself. Join the ISBT!
  • The PET: Resin, Preforms, and Bottle Technology course covers all you need to know about test methods, chemistry, and blow molding. Sign up and learn!
What students are saying about Beverage Institute courses:
Product Development Scientist: “The Fundamentals of Beverage Technology course was a great introduction to all the issues you may encounter while developing a beverage product, from ingredients to processing to finished goods distribution. I found it to be a very helpful overview that allowed me to see the whole process of how beverages get to market from beginning to end.”
  • Online seminar of four 2-hr sessions
  • Held on consecutive Wednesdays beginning September 1, 2021 at 11:00 am CST
  • Top industry experts will speak on:
  • Raw Material Processing
  • Blending
  • Filling – Cold / Clean, Hot, and Aseptic
  • Processing – HTST Flash, High Pressure, Tunnel, Retort, and Alternate Methods
  • Bottled Water Operations
  • Operations Management Systems – MES, MRP, ERP, OEE, KPI, and other initials
  • This course is appropriate for all levels – make it an event for your whole team!
  • The Early Bird special rate is $200 if you sign up before July 19. After that, the price is $220 for members, $250 for non-members.
  • Registration opens June 29.
Committee Profile
Beverage Gases Technical Committee
The mission of the Beverage Gases Technical Committee is to provide a forum for the free flow of information related to beverage gases and their uses; a place where questions, ideas, and problems related to beverage gases and their utilization can be openly presented without apprehension, and with the expectation of receiving a satisfactory discussion, answer, or solution. Here is where beverage gases manufacturers, beverage producers, and other industry members can share mutually beneficial technologies, such as technical advantages, breakthroughs, and concerns that will enhance the beverage industry, without disparaging direct and indirect competitors or others in the industry.

Click the button below for more information about the Beverage Gases Technical Committee, including a list of officers, current activities, and more. 
Beverage Gases Technical Committee Chair Bob Yeoman, B&R Compliance Associates, LLC
Welcome, New Members!
ISBT is proud to announce we have gained one new member since May 15. Please join us in welcoming them to the association! To view the complete list of new members, click the button below. For information about joining ISBT, click Join ISBT below.
Industry News
If you have news (i.e., new hires, personnel promotions, facility changes, etc.) that you would like to see mentioned in the ISBT Connection, please email The deadline for submission for the next issue of the ISBT Connection is June 11.
Pepsi trolls Coca-Cola in provocative new ads - Like Apple vs Microsoft and McDonald's vs Burger King, Coca-Cola vs Pepsi is one of the most famous brand rivalries around.

How the Coca-Cola 600 became a crown jewel event for NASCAR - The history of big event auto racing in Charlotte goes back nearly a century.

Nestlé, Unilever among FMCGs backing flexible packaging fund in UK - Food majors Unilever, Nestlé, PepsiCo, Mondelēz, and Mars are among the companies supporting a soft plastic recycling fund to help combat plastic pollution.
Sponsored Resource Guide News
The Beverage Industry Resource Guide contains information from Beverage Industry Supplier Members from a promotional standpoint. It is for advertising purposes and does not reflect the opinions or position of ISBT.
What Will the Impact of the FDA's Proposed FSMA Food Traceability Rule Be? - The U.S. Food and Drug Administration (FDA) has published a proposed rule to mandate additional traceability recordkeeping requirements for some food products. We look at the potential effects of this change.
ISBT Beverage Industry Resource Guide Launches Brands Category - The Beverage Industry Resource Guide compiled a list of soft drink brands all in one place. Each brand has its own company listing on the Guide and will be listed in the print Resource Guide as well.
Beverage Mix Making Challenges Solved by Semi-Bulk Systems Vacucam DBBS - SBS has demonstrated excellent performance of the Vacucam® technology with our Dynamic Beverage Batching System (DBBS), where traditional processes have not been as successful.
Dr. Manus Mitchell Discusses Benefits of ISBT Beverage Industry Resource Guide - Dr. Manus Mitchell discusses the numerous features and member benefits of the ISBT Beverage Industry Resource Guide.
If you have sponsored content (i.e., new products, case studies, white papers, etc.) that you would like to see mentioned in the ISBT Connection, please email or upload to the Beverage Industry Resource Guide by June 11.