Your ISBT Connection | September 1, 2021
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This newsletter is brought to you by:
Beverage industry supplier members can get their products and services in front of professionals from global soft drink brands and regional bottlers year-round. Sponsorships include content-based Marketing programs, allowing suppliers the opportunity to control their message to their potential customers (instead of allowing their competitors to tell their story for them).  

To sponsor a future issue of the ISBT Connection, contact Tim Hudson at [email protected] for more information
Featured News
BevTech 2022 - Call for Outstanding Presentations!

Are you a leader in the beverage industry? Do you have innovations that can be shared? Is your technology worthy of a presentation at the premier beverage industry event? If yes, then read on!
 
We are looking for informative presentations with a heavy focus on Sustainability, Digitalization, and Industry & Quality 4.0.
 
ISBT is currently accepting proposals for presentations. Each proposal will be evaluated and reviewed by industry subject matter experts for technical merit, industry significance, and innovation. BevTech 2022 will take place in person May 2-4 at the Embassy Suites Dallas-Frisco in Frisco, Texas, USA.
 
All proposals are due by October 1. To learn more about presentation requirements and where to submit your proposal, please click the button below.
 
If you have what it takes to present, send your proposal to be considered as a presenter at the most prestigious event in the Beverage Industry.
New, Exciting Sponsorship Opportunities Available for Virtual BevTech Events Worldwide!

ISBT is now offering a new and effective program to help gain visibility while supporting the vision of the Society to be the premier international technical society for the beverage industry. Now you can be part of that vision!
 
This sponsorship program will allow our regional BevTech committees to offer the best technical programs while keeping attendee costs reasonable. Your generous support will be recognized throughout the entire event as well as in pre- and post-event marketing. We have a program for any budget!
 
 
  1. Sponsor’s logo in all promotional activity as well as on ISBT’s website and registration pages
  2. Recognition during the live event
  3. Post-event recognition of the event and follow-up surveys
  4. Logo on ISBT.com
  5. Social media mentions
 
We have three sponsorship levels. Sponsorship is particular to a specific event – you choose which event(s) you wish to sponsor.
 
  • Gold Level - $2,000 / event: includes the Benefits of Sponsorship listed above + 1-year new membership for 4 employees + $600 credit towards a Beverage Institute by ISBT® class
  • Silver Level - $1,000/event: includes the Benefits of Sponsorship listed above + 1-year new membership for 2 employees + $300 credit towards a Beverage Institute by ISBT® class
  • Bronze Level - $500/event: includes the Benefits of Sponsorship listed above
 
We have limited sponsorship opportunities for each event. Make your decision and act now! You can sponsor one or several events. The deadline is one month before the event you wish to sponsor.
 
  • BevTech Latin America® – October 19. Deadline: September 19.
  • BevTech Canada™ – October 27. Deadline: September 27.
  • BevTech Asia Pacific – November 10. Deadline: October 10.

If you are interested, please contact the ISBT Office at [email protected] and let us know which events and what sponsorship levels you wish to pursue.
Register Now for ISBT's Virtual Meetings

Our regional leaders are hard at work developing a great lineup of speakers for each of the upcoming meetings. Please click on the links below to learn more about each event and register now!
 
Registration is free for all current ISBT members. Non-members may join and attend at the introductory rate of USD $250, which includes one year's membership. Why not invite colleagues to expand their knowledge as well?

September 30, 2021 - BevTech Europe 2021

October 19, 2021 - BevTech Latin America® 2021

October 27, 2021 - BevTech Canada™ 2021

November 10, 2021 - BevTech Asia Pacific 2021
Check Out the Program for BevTech Europe!
 
As usual, the BevTech Europe planning committee promises a great lineup of speakers and presentations. In addition to the regulation updates for the European beverage industry, we will feature some of the emerging challenges, such as off-notes, microbes, and particles, that are sure to grab your attention.
 
Take a look at the program, then be sure to register so you don’t miss a single presentation! We look forward to seeing you on 30 September 2021,Central European Time.
2021 ISBT Resource Guide Online Now

The 2021 Beverage Industry Resource Guide is online now and should be hitting desks in the next couple of weeks. The Resource Guide is designed to help facilitate connections and relationships between members. This year's print resource guide has grown considerably over the very first guide, which was published in 2020. We are excited to now feature more than 250 soft drink brands, 60 regional bottling companies, 20 consulting firms and more than 350 supplier members segmented by business category!

Check out the full online edition of the Resource Guide by clicking the button below.
ISBT Manuals & Guidelines
This is a new section of the ISBT Connection that we will use to regularly communicate information about new publications as well as publications that are just being started. Manuals and guidelines are free to current members of ISBT at https://www.isbt.com/resources-manuals-guidelines.asp. Non-members may purchase our publications a la carte using the order form at the bottom of that page, but joining ISBT is the most economical way to gain access to our publications!
 
PFAS - New Best Practice
 
Perfluoroalkyl and polyfluoroalkyl substances (PFAS) are now recognized as trace pollutants in a variety of water sources that may be used by the beverage industry. Many agencies and regions are beginning to set limits on permitted levels of such compounds in ingredient water. The purpose of this Best Practice is to provide the reader with a general knowledge of these contaminants as well as insight into current regulations, analytical capabilities, and monitoring approaches. The document discusses current treatment options available for beverage ingredient water supplies and wastewater discharge. It should be recognized that PFAS regulations and treatment technologies are rapidly changing and that this Best Practice discusses what is currently state-of-the-art , so there would likely be updates in the near future. The scope of this Best Practice is to establish definition, significance, regulation, treatment options, and general recommendations for beverage producers should they encounter measurable quantities of PFAS in their processes.
Beverage Institute by ISBT®
Education Enables Creative Thinking
 
The “Hee Haw” challenge: how do you produce an hour-long TV show for 30 years, using a large cast whose members each have multiple broadcast engagements? Bring the cast together for one 6-week period and film the entire year at once!
  • The show, which ran from 1969 – 1997, had many standard short skits, so filming these back-to-back with no costume, background, or music changes (but several versions) could be done quickly.
  • It was filmed in Nashville, so when music groups were in town, they would record a video of their new releases. Done that way, only one “regular” cast member was needed to introduce the act, helping to give the show a “fresh look” every week.
  • To keep current with “happening events” during the year, any cast members who were available could do an added skit to keep the show topical.
 
Additional education can make you a better and more creative problem-solver!
What Students are Saying:
Tropicana Executive: “I learn something with every course”.

Upskill and Create Your “No-Regrets” Tool Kit by Joining the ISBT.
 
Be prepared for how your role evolves!

Participation in Beverage Institute programs is open to both members and non-members, but joining the ISBT allows you to increase your knowledge and add to your resources. Membership advantages include:
For more information, contact Tom Reimer at [email protected], or visit www.isbt.com
Committee Profile
Packaging Technology Technical Committee

The mission of the Packaging Technology Technical Committee is to provide guidance on voluntary guidelines, best practices, specifications, and technologies for the packaging and closure manufacturers and end-users of the beverage industry. The Packaging Technology Technical Committee provides a forum for industry stakeholders to collaborate to create voluntary guidelines and best practices to benefit the industry as a whole. The Packaging Technology Technical Committee promotes the understanding of shared beverage packaging challenges and innovative beverage packaging technologies.
 
Click the button below for more information about the Packaging Technology Technical Committee, including a list of officers, current activities, and more. 
Packaging Technology Committee Chair Peter Zhang, PepsiCo
Welcome, New Members!
ISBT is proud to announce we have gained eleven new members since August 15. Please join us in welcoming them to the association! To view the complete list of new members, click the button below. For information about joining ISBT, click Join ISBT below.
Industry News
If you have news (i.e., new hires, personnel promotions, facility changes, etc.) that you would like to see mentioned in the ISBT Connection, please email [email protected]. The deadline for submission for the next issue of the ISBT Connection is September 10.
PepsiCo and Boston Beer to Create Alcoholic Mountain Dew Drink - Boston Beer will develop and produce the drink, called Hard Mtn Dew, while Pepsi has created a new entity to sell, deliver and market the product. The beverage is expected to hit shelves in early 2022.

The 6 Key Tips from Coca-Cola to Create a Legendary Brand - We all know the Coca-Cola brand because it is present all over the world and we have grown up drinking it. But achieving the success that it has today was not an easy task. Along the way there were obstacles and challenges that its creators had to face to finally become the giant corporation that it is today.

Calling All Super Fans: Dr Pepper Reveals FANtastic Chocolate - Dr Pepper is excited to announce fans can now access their latest exclusive indulgence, FANtastic Chocolate! The delectable combination of Dr Pepper and chocolate is an extra sweet treat perfect for any-size victory.
Sponsored Resource Guide News
The Beverage Industry Resource Guide contains information from beverage industry supplier members from a promotional standpoint. It is for advertising purposes and does not reflect the opinions or position of ISBT. 
CGA 2021 Safety and Reliability of Industrial Gases, Equipment, and Facilities Seminar - Join us for the Compressed Gas Association’s first-ever hybrid event! On October 12-13, 2021, our longest running seminar – first held in 1962 – returns as both a two-day webinar series, and as a limited capacity in-person event hosted by CGA in McLean, Virginia.
Chart Industries Acquires Water Treatment Company, AdEdge - Chart Industries, Inc. announced the acquisition of AdEdge Holdings, LLC, a water treatment technology and solution provider specializing in the design, development, fabrication and supply of water treatment solutions, specialty medias, legacy and innovative technologies that remove a wide range of contaminants from water. 
PCO2: Next Generation: The Best Just Got Better! - Parker Hannifin (and the former company domnick hunter) have supplied to the global bottling community their pioneered multi-bed media technology for over twenty years. The new PCO2 MKII system is an upgrade to a long-established product range.
If you have sponsored content (i.e., new products, case studies, white papers, etc.) that you would like to see mentioned in the ISBT Connection, please email [email protected] or upload to the Beverage Industry Resource Guide by September 10.