Bank Night was a cash-prize game that swept the nation during the mid 1930s. It was the first of its kind, created by Charles U. Yeager in Colorado. Over 4,000 movie theaters in the U.S. adopted the game, including two of Plaquemine's own--Wilbert Theatre and Osage Theatre.
The game became a great way for theaters to increase their box-office receipts as the nation faced the Great Depression, and some credit Bank Night for the film industry's resilience during hard times.
The game worked as followed: In the lobby of a theater, there was a large book. Those who wished to do so would sign their name next to a ticket's serial number. On Bank Night, which was usually on a Monday, when receipts were lowest, the tickets were placed in a large drum on stage. One number would be drawn and announced, and if the person whose name that matched the number appeared on stage within a specified time, usually three minutes, they would receive a cash prize.
The Bank Night craze eventually faded out during the 1940s as World War II and an improving economy shifted consumers' interests.