IT'S A NEW DAY IN BANKING
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Get to Know Our Team -- Personally!
AMY ELLIS
Senior Vice President, Commercial Lending

Amy joined Hyperion Bank in late 2019, bringing 15 years of experience in the Atlanta banking market, primarily in the community bank setting. She launched her career working in branch management and operations for one of the country’s largest financial institutions, and soon advanced to roles in its wealth and investment management division, where she specialized in working with high-net worth clients, attorneys, professional services firms, and real estate investors.

After four years with a big-box bank, Amy became a relationship manager at three community banks, where her client portfolios included individuals and families, small businesses and business owners, real estate investors, and nonprofit organizations. She enjoys finding creative solutions to her clients’ financing needs, and believes that community banking offers greater opportunities to customize products and solutions to help achieve her clients’ goals.

Amy is always striving to better understand her customers and their individual and business banking goals. Her dedication to building and maintaining customer-focused banking relationships matches Hyperion Bank’s philosophy, which drives our team to deliver the highest quality, personal service to all our clients.

Amy graduated from the University of Georgia’s Terry School of Business, where she earned a bachelor’s degree in Business Administration in Banking and Finance and developed her passion for UGA football. An Atlanta native, she now lives with her husband and two daughters in Roswell, GA.
 
Fun fact: Amy loves to be active and outdoors with her family, enjoying the beach and other activities. She also serves as Treasurer for both of her daughters' Girl Scout troops and volunteers at their school. How has Amy kept her family active during the COVID-19 quarantine? Email Amy.
Q3 2020 Economic Outlook
by Lara Rhame, Chief U.S. Economist,
Managing Director, FS Investments
Lift off?
"Q3 starts off at a weaker place than any quarter since WWII as a result of the COVID-19 pandemic, but with reopening has come optimism. There are important supports for our nascent recovery that could fuel a strong rebound in Q3. However, our economy also faces significant challenges that could intensify and impact growth later in 2020. Investors will need to navigate a vastly altered landscape of sky-high equity market valuations, continued uncertainty about the economic recovery, and shrinking options to find income." -- Lara Rhame
Key Takeaways
  • Reopening has spurred hope that the worst economic news is in the rearview mirror.
  • Lingering high unemployment could erode resilient consumer confidence
  • Acute volatility could return, driven by looming uncertainty surrounding the pandemic.
Read Lara's full report here or download her 3Q Economic Outlook. We are grateful to Lara and FS Investments for sharing this valuable information with our readers.
Lara Rhame serves on the Hyperion Bank Board of Directors as well as the boards of the Economy League of Greater Philadelphia and Starr Garden Park. As Chief U.S. Economist and Managing Director on the Investment Research team at FS Investments, she analyzes developments in the global and U.S. economies and financial markets. Her fresh take on macroeconomic issues helps to inform and develop the firm’s long-term views on the economy, investment trends and issues facing investors.
Have you visited our new website?
Coming soon: Online Account Opening
Our new Hyperion Bank website offers virtual visitors an upgraded experience, making it even easier to access online banking and learn about our products and services for consumers and businesses. You'll also find more short videos where you can watch customers describe their relationship with Hyperion Bank, hear our executives discuss the community banking difference, and learn more about our personalized home mortgage loan process.* Watch for online account opening, coming to our website soon: when we launch this new feature later this summer, you will be able to virtually open a new Hyperion Bank deposit account or add an account in just minutes.
COVID-19 UPDATE
Find State and City Services Information
Municipalities and states continue to revise their policies, announce new programs, and offer public health data in response to the ongoing pandemic. Individuals and businesses who may benefit from rental relief, small business grants, or other services related to COVID-19 should know that state and local information is typically available on dedicated websites that make it easy to access current updates. For our customers and friends in Georgia and Pennsylvania, the following links may be helpful to you:

GEORGIA

PENNSYLVANIA
How are businesses coping with COVID-19?
COVID-19 has placed unprecedented challenges in front of small business owners. This month we spoke with two of our Atlanta customers to learn how they are adapting to serve their customers and clients during the pandemic.
Thank you to Katie Jones of Buckhead Art & Company and Hap Richardson of iFOLIO for sharing their experiences and business tips.

How has the pandemic impacted your business? 

Katie: Buckhead Art & Company had to be closed during the time of the City of Atlanta stay-at-home ordinance. This highly impacted our business as exhibits, events, and in-house showings could not take place. The gallery is just not the same without our amazing clients within it! 

Hap: COVID-19 is a challenge for all businesses. Social distancing means that lunch with a client, a networking event, or a collaborative meeting are virtual now and we must find new ways to connect and engage. iFOLIO modernizes sales and marketing with digital portfolios that tell your business story. iFOLIO can be a presentation, a marketing campaign, or a digital business card - all shared 1-to-1 through personalized text message campaigns. During this unprecedented time, our team has come together to help our clients. We have less people in the office at any time, but are honored, now more than ever, to be able to offer businesses a way to connect with clients and move deals forward digitally.

Have you reopened and how are you servicing customers under COVID restrictions?

Katie: The gallery is currently open by appointment only. Our hope is that our clients will feel a little bit more comfortable in our space knowing that their appointment time is set aside specifically for them! In order to decrease risk of the pandemic, we are highly encouraging online sales on our website--please visit us online to see our new inventory or follow our Instgram at @buckheadartcompany. For all art or event inquiries, please contact katie@buckheadart.company.

Hap: iFOLIO has not closed but we are more virtual. For our clients, we maintain 24 hours per day/7 days a week uptime on our platform. For our team, we have a staggered 2-2-1 formation for the front office alternating team members for 2 days in the office, 2 days virtual, and Fridays working from home with a team meeting on zoom. We demo to customers, set them up on the platform, build their iFOLIOs, and help them with campaigns - all virtually. We help our clients connect, engage, and convert with digital portfolios and personalized text campaigns when they cannot be face to face. iFOLIO is proud to be an Atlanta based tech firm, powering over 5,350 clients including GE, Madison Square Garden, Atlanta Falcons NFL, Equifax and more. Check out this iFOLIO for 4 mobile communication tips and key text message statistics for business leaders to know for 2020.  

How can customers support your small business? 

Katie: Because of the pandemic, we’ve had to get creative and think about where there is a need. Buckhead Art & Company is the perfect space for a small intimate event following the pandemic standards. If your wedding or event has been postponed these past few months - we may be the right space for you! We are so grateful for our clients and we look forward to the day they can all be back in the gallery again for an exhibit! For the time being, we would love your support by following our social media pages and reaching out if you have a need for art! If a client has a specific wall space with room for art, we are happy to provide you some images of our pieces within your own space!

Hap: We are happy to help your business! If you would like to learn more about how iFOLIO can help your business stay connected with your customers and prospects, please contact us at info@ifoliocorp.com or visit our website to learn more. We appreciate your support on social media so please FOLLOW us on LinkedIn at iFOLIO , Twitter @ifolio , and Instagram @ifoliocorp !  

How has Hyperion Bank helped you manage your business banking during these challenging times? 

Katie: Hyperion Bank has gone above and beyond to help Buckhead Art & Company during the pandemic. Amy Ellis, our banker, helped us with account management and the PPP process during this time. Amy, we can’t thank you enough!

Hap: Amy Ellis from Hyperion Bank has gone above and beyond to make sure iFOLIO does not miss a beat! From working with us to receive a wire over a weekend, to enthusiastically tuning into a demo with our team, Hyperion Bank has made us feel #1, even throughout COVID-19. 
Buckhead Art & Company, 288 Buckhead Ave., Mailbox C12, Atlanta, GA 30305 | 404.883.3670
iFOLIO LLC, Salesforce Tower, Suite 1555, 950 East Paces Ferry Rd., Atlanta, GA 30326 | 470.223.4818
Community Corner
Celebrate Independence Day Safely with Virtual
and In-Person PHL & ATL Events
July 4th will be celebrated differently this year, as cities and towns across America seek ways to minimize COVID-19 transmission and keep their residents safe. While many traditional events have been cancelled, you can still find live and virtual fireworks shows and online celebrations to commemorate Independence Day over the holiday weekend.
PHILADELPHIA REGION
The Room Where It Happened
Philadelphia's Independence Hall is where it all began, and since 1993 the City's Welcome America Festival has worked to educate, entertain, and celebrate the historic events that occurred here on July 4, 1776. Although fireworks and all in-person events have been cancelled, the 7-day virtual festival is already underway, with a spectacular schedule of more than 50 free, multicultural and multi-generational programs showcasing Philadelphia's diverse voices.
Presented with the National Park Service and a wide range of partners, the entirely virtual Festival features concerts and cultural performances, museum tours, history and educational activities, cooking and crafts demonstrations, a U.S. Army Esports Tournament, health and wellness events, and unique behind-the-scenes experiences, such as a discussion about the signing of the Declaration of Independence in the actual room where it happened--one of many PECO Go 4th and Learn family-friendly events. It all ends with a big concert broadcast live at 8 pm, followed by a re-broadcast of Philadelphia's taped grand fireworks show from 2019. Follow #July4thPhilly for updates. Learn more.
ATLANTA REGION
Photo courtesy Callaway Resort & Gardens
  • Callaway Resort and Gardens in Pine Mountain, GA, is presenting a fireworks show for three nights, Friday, July 3 through Sunday, July 5 as the highlight of its July 4th Weekend Star Spangled Beach Party. Capacity is limited and tickets must be purchased in advance, so guests can practice safe social distancing while enjoying beach access and rentals on Robin Lake, a kids' activity zone, food and beverage specials, the Cecil B. Day Butterfly Center, Discovery Center, Birds of Prey Show, bike rentals, zipline course, and more. Special Event Admission includes fireworks and most activities starting at 7:00 am (some activities have an extra fee). Learn more.

  • Woodstock, GA, has cancelled its Freedom Run and annual Spectacular Parade and Festival, but the Woodstock Square fireworks show will go on, starting at dusk (9:00 pm) on July 4th.City officials say the Square's layout allows for social distancing, and strongly encourage those who attend to follow CDC guidelines and wear face masks. Learn more.

  • Downtown East Point, GA, has come up with a new way for Atlantans to celebrate the July 4th--an Augmented Reality Virtual Fireworks show presented in partnership with Holopundits, an Ohio-based technology company specializing in mixed and virtual reality. Download the free TotalAR app from the App Store or Google Play and point your smartphone or table towards the sky between 9-12 pm on July 4th to experience fireworks like you've never seen them before. Learn more.

  • Rock 'N' Taco gourmet taqueria in Roswell, GA, is hosting a three-day Outdoor Music Festival in its parking lot, featuring Atlanta's favorite tribute bands. Outdoor booths will sell tacos and alcoholic beverages to enjoy responsibly with social distancing during scheduled band performances on Friday, July 3 from 5-11 pm; Saturday, July 4 from 12-11 pm; and Sunday, July 5 from 12-8 pm. Entry fee is $5 or $6 after 6 pm. Learn more.
ONLINE NATIONAL CELEBRATIONS
2020 is the 40th anniversary of A Capitol Fourth , the annual Independence Day concert presented by PBS from 8 to 9:30 pm. This year's concert will be virtual, featuring diverse artists representing every genre of music performing from coast to coast, plus Broadway stars, the U.S. Army Band, the National Symphony Orchestra, behind-the-scenes cameras, and much more--all culminating with a broadcast of the nation's fireworks display over Washington, D.C. Learn more.
The National Archives is re-inventing its 50-year tradition by moving its annual Independence Day celebration online. Starting at 11 am on July 4th, enjoy an array of educational and patriotic activities, including discussions with historic figures such as Thomas Jefferson and Abigail Adams, a kids' discussion with children's book author Brad Meltzer and illustrator Chris Eliopoulos, and at 4 pm, a live-streamed reading of the Declaration of Independence hosted by Soledad O'Brien. Learn more.
Print of the Declaration of Independence from the National Archives, Records of the Department of State, courtesy the National Archives.
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Questions or comments? Contact Lauren Flowers .
HAPPY INDEPENDENCE DAY!
july4th_words_fireworks.jpg
Wishing you a safe, healthy, and happy holiday!
We proudly serve customers in the greater Philadelphia and Atlanta regions and beyond. Ask us how you can enjoy our personal service and convenient mobile banking, wherever you live.
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