By Mark Malinowski
I think that public broadcasting, radio and television is more telephone oriented than any other broadcast media. We have, for years, relied on the telephone to ask for the funds it takes to run our operations. Where would pledge drives be without the phone? Well, we are finding out, thanks to the pandemic. It wasn’t possible to have a room full of volunteers to answer phones, so we found that we can also rely on our website for our fabulous listeners to provide the support needed, and it certainly worked. We conducted two very successful “quiet” drives, relying completely on our website for support. When we started the third one, the response wasn’t quite the same. We were certainly getting support, but not to the extent that the previous “quiet” drives saw. Then our Interim General Manager, Jonathan Palevsky gave out our business phone number. The response was immediate. The drive, which started off “quiet” and ended “no so quiet,” was a huge success.
This just proves that while we all like our technology, there is no substitute for human contact...
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