JUNE 2017                                                                                                            ISSUE NO. 06


Welcome to Summer! For most of us, the crews are all busy and working long hours, while fighting some lingering “spring showers” that have hampered our schedule. In the spring generally many of us are doing the last-minute planning and business preparation work, while trying to secure proper projects. Now, however, there is very little time to think “on” the business, while almost every hour must be devoted “in” the business! 

Some of your business improvement plans may not have panned out the way you had hoped- or perhaps they worked too well, and right now you’re scrambling to keep up! Perhaps a reoccurring challenge with a team member or vendor that you had hoped was resolved, well, isn’t…and right now you can’t shut things down to fix it, so you instead have to simply make the best of it.


Often in the middle of the busy season it helps to pull back our focus from thinking “big picture” and instead focus on doing the right things on a more moment-to-moment basis; getting the right things going this week, today, this morning, right now! Don’t worry about the long-range ideals as much, just focus on keeping pointed in the right direction, and doing the next thing on your list. Oh, and don’t forget that as you’re working, you can’t ignore your health, mental well-being, or your family! It’s the middle of a 3-ring circus, and right now it’s your act.


The good news is that “crazy season” will not last forever! Fall is only a few months away, and with that often comes the opportunity to pull back, reflect, and refresh. This is your heads-up that DeckExpo will be held in the great city of Nashville this year! We here at NADRA are hard at work to help make this a truly memorable event, that you will not want to miss out on.


In other national NADRA news, we just held our mid-year meeting in Georgia, where we reviewed and approved the CPAC Technical Process (allowing the committee to move forward in presenting the program to prospective partners), and unanimously approved Barry John Davis as the official NADRA International Liaison.

So go ahead and put your toolbelt back on and get to work- but remember, this is only a season, and it’ll soon be past.


Your home team here at NADRA and your Board of Directors

Call us Direct: 215-679-4884
Email: Info@NADRA.org
Have NADRA contact you! Fill out the form  here . 
NADRA Member Spotlight:
Member Name: Pat Noonan
Company Name: Deck and Basement Company  

Position: Owner

Member Category: Builder

Location: Minneapolis, MN

When did you first get involved with this industry? Childhood—my summer “outreach program” involved cleaning up my Dad’s job sites.

What inspired you to join NADRA?  I attended my first deck expo in 2007 and while there I met fantastic people, many of whom I still consider friends 10 years later. My membership to NADRA provides networking, education, and resources that have been a large factor in growing my business and career, and the friendships are priceless.

What was the first thing you ever built? During the summer of seventh grade, I pooled money from my friends and had my first contracting job building a half-pipe skateboard ramp. Soon after, a concussion ended my skateboarding career, but building always stuck with me.

We want to get to know you, please tell us a little about your business: Once I found my niche in deck building, I refocused my company to specialize in decks and custom outdoor projects. This year, Deck and Basement Company celebrates 16 years of business. We have become one of the largest deck builders in the state of Minnesota, completing 275 decks in 2016. We run a successful deck program for national home builders as well as a custom division focused on outdoor living environments and basement finishing. The solid team of professionals at Deck and Basement Company are my greatest asset.

In 2014, I formed a second business, ProDeck Supply, a specialty lumberyard offering premium deck materials to contractors and homeowners. We have developed a Deck Kit program which allows our customers to order a deck and stair package by size. We offer eight different sizes that come complete with premium materials cut to size and ready to assemble. This allows our clients to keep waste off the job site and keep crews building faster.

How do you define success? My wife and my sons telling me they are proud of me.

What advice would you like to share with fellow members that you have learned in your career? 

You will never know everything or always be right. There is rarely a day that goes by where I do not learn more about my industry; the guys that claim to “know it all” rarely do. There is never a job that is more important than family.

What would you do for a career if you weren’t doing this? Professional skateboarder…definitely a professional skateboarder.

A little more about Pat:  I am blessed with a fantastic team of professionals that have helped grow both Deck and Basement Company, and now ProDeck Supply. Both businesses I run with my wife Julie. Without her support, none of this would be possible. Someday I hope to pass this on to my sons, who enjoy coming in on the weekends to work with dad and ride the forklifts. In my spare time, I can be found cheering on my kids at different activities or sneaking away on a vacation with family.

Connect with Deck and Basement Company online:


Facebook: @DeckandBasementCompany

 *A Member Spotlight winner will be chosen each month. For a chance to win, please fill out the questionnaire found here

Enhanced Hidden Deck-Fastening System for Premium Decking Delivers Increased Versatility:
Simpson Strong-Tie has redesigned the award-winning EB-TY® hidden deck fasteners for premium wood decking in both residential and commercial applications. The new EB-TY® Premium Hidden Deck-Fastening System™ provides professional builders and do-it-yourselfers a unique method of fastening deck boards that leaves the fasteners virtually invisible. Read full article here
NADRA Member Benefits: 

NADRA's 2017 National Deck Competition opens July 11th!

From the 10k functional, cost-effective project, to the 50k + outdoor  oasis with all the bells and whistles, we want to see what you’re made  of! What defines YOU as a professional in the outdoor living industry?  What inspires your craftsmanship and years of blood and sweat on the  job-site? What sets you apart in your building technique? How does this show in  your finished work? Show us what you’ve got and let’s share it with the industry!

All you have to do is take some photos, write out a description of your project, and submit it through our online entry process. It’s easy breezy, just like those warm summer nights sitting out on your deck!  

  • Open to NADRA Builder and Manufacturer Members
  • Accepted Projects built in 2016 and 2017 
  • Categories:
    • Wood Decks 
    • Alternative Decks
    • Docks
    • Covered Structure/Porch
    • Open Structure/Porch
    • Commercial Project
    • Illumination
    • Unique Feature
    • Manufacturer Project
    • And more…
  • Registration opens July 11th.  
  • Awards presented Thursday, October 26th during the week of DeckExpo (R|D|J) in Nashville, TN
Upcoming Events:
What: NADRA Northeast Sporting Clay Tournament                                          
When: Thursday, June 29th, 2017, 11:30am - 4:30pm

Where: Lehigh Valley Sporting Clays, Coplay, PA


  • Open to members and non-members alike
  • Sponsorships are reserved for NADRA Members


  • 11:30am Registration
  • 12:00pm Brief NADRA Meeting, Sponsors Presentation
  • 1:30pm Start
  • Shootout Contest
  • Awards & Prizes    

What: 2017 Deck Builders Bash - Presented by: Sequoia Supply
When: Thursday, June 15th, 2017, 6:00pm - 10:00pm

Where: 2420 Bethlehem Pk. Hatfield, PA 19440


  • Must RSVP here to attend
  • Cold Drinks & BBQ 
  • Schwubby Buzzer Band Rocks the House all Night
  • Preston & Steve with the WMMR Calendar girls
  • RSVP to receive $200 of your next order
  • 10% off everything in the hardware store
  • Additional 10% off all patio furniture (lowest ever offered, only for contractor customers)
  • Win $500 in the "screw off" challenge
  • Check out the details here
What: Save The Date! Southeast Networking Event! 
When: August 15th, 2017

Where: Andretti Indoor Karting - Roswell, GA

Details: More details and registration coming soon! 

What: LBM Strategies Conference
When: September 7-8

Where: Omni Hotel - Frisco, TX

Who: Registration is open to LBM Dealers and Distributors

Details: Fueled by a vigorous housing market, the lumber/building material industry is enjoying solid growth. Built on a foundation of healthy housing starts, residential remodeling and commercial development, the opportunity is there for the entire supply chain—everyone from manufacturers and distributors to dealers—to grow their business. The purpose and goal of the LBM Strategies 2017 is to connect companies who share a common mission: to outperform the market, to generate higher margins, and to build their share of market. Register by June 15th and save $200! 

  • Welcome Cocktail Reception
  • Sessions
  • Panel Discussions
  • Workshops
  • Cocktail Reception 
  • View the Full Program
What: Save The Date! NADRA Awards Dinner / Annual Meeting
When: Thursday, October 26th, 2017

Where: Downtown Nashville

Details: More details and registration coming soon! NADRA's official hotel is The Westin. We plan to get together for happy hours and various low-key functions at the hotel during the week of R|D|J 2017. We will be sending a separate email in the coming weeks with a link to reserve your room at The Westin. 

What: R|D|J 2017 
When: Conference: October 25 - 27 / Exhibits: October 26 - 27

Where: Music City Center / Nashville, TN

Details: Three Events. Two Days. One Location.Remodeling Show | DeckExpo | JLC LIVE (R|D|J) provides industry professionals with a vibrant exhibit hall with hundreds of the industry's top manufacturers, hands-on training and business education through our comprehensive conference program, and networking events and social functions that will help you expand your professional contact base as well as relax and kick-back with new and old friends.

* Do you have or know of an upcoming event you'd like to share with NADRA members? Please email the details to: Info@NADRA.org for consideration.
Strategy - Alignment - Execution! #letsgo
Okay friends, raise your hand if you are tired of hearing all the business buzzwords that relate to an organization’s strategy. While the mission, vision, values, quality policy and purpose statements of organizations are critical, they are often misaligned when compared closely with the consumer’s reality.

How can this be? Well, I read this on the internet, so it must be true (Ha!). According to Larry Myler, in his article Strategy 101: It’s All About Alignment, Larry quoted the following statistic:

Wow! Who knew? Let’s be honest with ourselves, we all know this to be relatively true. However, as leaders, the real question we must ask ourselves is, “How do we obtain proper alignment and remain properly aligned?”

I’d like to challenge you to think about the following C’s as it relates to alignment:


We all say we have it! We all say we do it! But, we are all human, and by the very nature of admitting such, we often fall short on delivering consistently on character. Before you get upset with me, let me clarify my position. It is easier for an individual to have character, versus the organizations that we work in and work with on a daily basis to have character. 

Welcome New & Renewing Members: 
Welcome RENEWING Members:

Renewing Builder Members:
A.R. Building Materials - Aaron Allgyer
Autumn Wood Construction - Bayn Wood
Best-Rate Repair Company - Jeff Mudd
Deck-Master Staten Island and NY - Louis Guttman
Decksouth, Inc. - Mike Reasons
Durante Companies, DBA Durante Home Ext - Jason Durante
Fence Connection, Inc. - Jim Rubush
Leisure Time Decks - Joel Harper
Outback Decks, Inc.  -Bryan Miller
Undercover Systems, Inc. - Tom Stevens
Woodland Deck Company - Steve Stelkic

Renewing Branch Members:
Durdek U.S. Inc. - Norm Shaffer
QED Service - Michael Burroughs
Southeastern Underdeck Systems, LLC
- Glenn Grillo

Renewing Manufacturer Members:
Duradek U.S. Inc. - Jennifer Ogilvie
Viance - Chris Kollwitz
Westech Building Products, Inc. - John Burkhart
Wolf Home Products - Bob Lett

Renewing Associate Members:
Compton Sales, Inc. - Keith Compton
Southeastern Lumber Manufacturers Association - Bryan Smalley

Renewing Inspector Members:
Axiom Building Inspections - Blair Pruitt
Catawba Island Home Inspection
- Roger Frommer
Daley Home Inspections, LLC - Jason Daley
Tri-State Home Inspection, Inc. - Kevin Doyle

Renewing Distributor Members:
Fasco America, Inc. - Brett McCutcheon
   Welcome NEW Members:
New Builder Members:

Georgetown Fence & Deck - Ken Burris
Pristine Decks & Design - Michael Miller
New Associate Members:

California Real Estate Inspection Assc. Inc. - Michele Hyson
The Falcon Group - James Milito

New Branch Members:

Trex - Michael Ryan

New Inspector Members:

FrontEdge Home Inspectors, LLC - Tony Horbert
Inspect Maine, LLC - Kevin Hunt
King Inspection Services, LLC - Jake Hardbarger
Purdy Home Inspectors, LLC - John Purdy
RJ Wessling Home Inspectors LLC
- Rolland Wessling
Sponsorship / Advertising Opportunities
*Have you missed previous issues of our monthly eNewsletter? Check out the archive below: