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GivingTuesday 2025 Shatters Records with $4B Raised

Amanda L. Cole

Americans showed up for GivingTuesday 2025, donating $4 billion on Dec. 2 — a 13% increase over last year’s record, according to the GivingTuesday Data Commons. An estimated 38.1 million people participated, pushing the cumulative total of GivingTuesday donations since its 2012 launch to $22.5 billion.

It all unfolded against a backdrop of political tension, economic uncertainty and ongoing disruptions across the sector, GivingTuesday CEO Asha Curran said.

“Year after year, millions of people across the globe make GivingTuesday a priority, not because it’s a trend or because it’s new, but because generosity is woven into how we care for each other,” she said in a statement. “The fact that people show up so strongly not just on GivingTuesday, but every single day, in the spirit of generosity, speaks volumes about our ability to unite around a shared vision for a better world, especially during a year as challenging as this one.”

The mix of generosity provides a more nuanced picture of how Americans chose to participate this year. While dollars donated remain central, the fastest-growing categories were volunteering and advocacy — two pathways donors use to build connection with the causes they care about beyond financial transactions. This year:

19.1 million people made financial contributions (up 3%).
13.5 million donated goods (up 4%).
11.1 million volunteered (up 20%).
20.9 million spoke out about causes (up 26%).

This year’s GivingTuesday tops 2024, a record-breaking year on its own that generated $3.6 billion from 36.1 million participants. But GivingTuesday is actually a global movement, now operating across more than 110 countries, with new national campaigns launching this year in countries such as Gambia, Guatemala, Mozambique and Qatar.

GivingTuesday Donors Stick Around

GivingTuesday continues to evolve as a grassroots, community-led effort rather than a singular fundraising day. Donors on this day are among the most loyal in an organization’s file, according to a recent special report from the Blackbaud Institute and GivingTuesday. The analysis found that 65% of 2024 GivingTuesday donors gave again in 2025, compared with 52% of donors who gave earlier in the year — a retention gap that has held steady for five years.

Gift sizes have grown as well. In 2024, the mean GivingTuesday gift reached $506, while the median gift hit $75, representing double-digit growth since 2019. That trend suggests significant potential for nonprofits to move first-time GivingTuesday donors toward larger or recurring commitments with the right stewardship.

Generational patterns reinforce this opportunity. The same report found Generation Z doubled its median GivingTuesday gifts since 2019, millennials and Generation X both increased their median gift levels, and baby boomers made up roughly 41% of GivingTuesday donors — while the Silent Generation posted the highest retention rate at 58%.

Together, these findings indicate that while GivingTuesday may capture a relatively small share of annual donors overall, it captures some of the most loyal ones across age groups.

What Early Platform Data Suggests About Donor Behavior...read more

PEOPLE ON THE MOVE

Kendall Fisher, Executive Director of the Street Medicine Institute, joins the board of The Center for Respite Care.

Talbert House is proud to recognize 50 years of service from longtime Board of Trustees member Michael Harmon, who joined the board in 1975.

SPECIAL ANNOUNCEMENTS

Neighborhood Allies is grateful for its recent grant from the Elsa Heisel Sule Foundation. This grant will be used to provide various forms of direct assistance for Resource Navigation Program participants.

Panorama Apartments is grateful for its recent $25,000 grant from The Butler Foundation. This grant will support the independent living rental housing and associated support services for senior citizens in Covington and Florence.

Cincinnati Association for the Blind and Visually Impaired (CABVI) is grateful to the J. Frederick and Helen B. Vogel Trust for a $10,000 grant to provide adaptive services and equipment for people with severe vision loss.

United Way of Greater Cincinnati, the city of Aurora and Main Street Aurora are hosting a ribbon-cutting ceremony at 12:15pm on Dec. 13 to commemorate a new mural by local artist, Christian Dallas. The artwork is at the corner of Main and Second streets and depicts life in and around Aurora and Southeastern Indiana.

FUNDING AND RESOURCE OPPORTUNITIES

Horizon Community Foundation is pleased to announce its 2026 Community Impact Fund (CIF) grant cycle, offering a total of $115,000 in competitive grant funding to strengthen Northern Kentucky communities through innovation, partnership, and measurable progress.This year, the Foundation is encouraging nonprofit applicants to bring forth a bold idea — one capable of addressing a significant community need and demonstrating the potential for deep and lasting impact. For more information, visit here or contact Nancy Grayson at ngrayson@horizoncfnky.org or 859.757.1552

Impact 100 invites interested non-profit organizations to submit a Letter of Intent for its 2026 grant cycle. Nonprofits providing services within the 10-county Greater Cincinnati region may apply for a $100,000 grant in the focus areas of Culture, Education, Environment, Family, or Health & Wellness. The online Letter of Intent (LOI) application is now available and is due December 10, 2025. Access the online LOI form, view webinar recordings, and learn more about the process here.

Ingage Partners, a purpose-driven technology consulting company, and Pay It Forward Cincinnati, are excited to announce that the 2026 Social Impact Fund is now accepting applications. The 2026 Social Impact Fund is awarding a $14,000 grant and up to 100 pro bono hours from Ingage Partners. This opportunity is open to local 501(c)3 nonprofit organizations that are implementing solutions to address the root causes of some of our region's greatest challenges in one of these focus areas: children's health & wellness and financial security. Apply by January 5, 2026 for consideration.

The 10th annual Cincinnati Gives Challenge kicks off on December 1st. The Cincinnati Gives Challenge is a friendly fund-raising competition where local charities compete to raise the most money with the top teams winning cash prizes from Cincinnati Magazine. There is no cost to participate. Registration is open through November 24. All nonprofits who are interested in participating in the Challenge are required to submit a short registration form which will be reviewed by the Challenge host team for approval. Cincinnati-area nonprofits with a 501(c)(3) tax-exempt status are eligible to participate. Find more information and register here.

bi3, Interact for Health, and The Joe Burrow Foundation are calling on Greater Cincinnati schools serving grades 7–12 to participate in World Teen Mental Wellness Day on March 2, 2026. Students can apply for up to $1,000 in funding to plan and lead creative, student-driven activities that promote mental wellness. World Teen Mental Wellness Day raises awareness about the mental health challenges teens face and encourages open dialogue, connection, and support. Many local teens report struggles with anxiety and depression, but stigma and lack of awareness often keep them from seeking help. Learn more and apply here.

PROFESSIONAL DEVELOPMENT

Administrative Assistants are often the unsung heroes of the workplace—ensuring operations run smoothly, deadlines are met, and communication stays on point. But the fast pace, high expectations, and constant multitasking can quickly lead to stress and overwhelm if not managed with the right tools and mindset. Join The Administrative Assistant Advantage, December 12, 1:00pm EST for an engaging and practical webinar providing administrative professionals with a powerful toolkit for navigating the demands of this pressure-filled role with confidence, clarity, and competence.

MAKE A DIFFERENCE

Are you a food systems leader or advocate with demonstrated expertise in food systems work? Do you live or work in the Greater Cincinnati Region? Do you want to be a part of advancing a socially, economically, and environmentally resilient regional food system? Green Umbrella has two exciting opportunities for you to get engaged in strengthening our regional food system.

The holidays offer several meaningful opportunities to volunteer your time with Community Matters. Our annual holiday events are designed to bring dignity, joy, and connection to the community, but we can't host them alone. Whether it's helping to deliver boxes of extra food or sorting toy drive donations, we hope that you can join us as we spread some holiday cheer. Explore our upcoming volunteer opportunities and commit to giving extra time this holiday season.

The vanishing sense of "I did this"

Why work feels less like ours—and how to get the meaning back.

Future you will thank you

This is the time of year when many leaders start to feel that familiar knot in their stomach: performance evaluations. How do you make sure next year feels calm, organized, and maybe even satisfying?

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