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September 2016
From the Drivers Seat
From the Driver's Seat
There is nothing more pleasurable than driving on a sunny, crisp fall day with the top down and the wind in your face.  I wrote the same thing a year ago, but having just come in from a wonderful drive in the country, I could not resist mentioning it again.  Welcome to fall, everyone - my favorite time of the year!

Swiffer (right) loves a ride in the country with the top down, as well!

Lifelines Neurodiagnostic Systems continues to expand and grow.  This month we welcome several new employees to the Lifelines team.  In addition to new team members, there are many facets to managing the company at this exciting time.  One of them relates to how we develop and release our new products and solutions.

Product Release 101
We have just released Lifelines iEEG version 2.1!  You may wonder, "What does this mean?"  Well, this is actually a big deal, and we'll be rolling out this new software over the upcoming weeks.  But have you ever wondered how a product gets to this point?

The decision to design a new product or significantly enhance a product is not taken lightly and involves a significant investment in manpower and resources.  It can take many, many months, even years, from the initial idea to the release of the new version.  In the case of Lifelines iEEG, we decided nearly two years ago to create a new and exciting EEG user interface which would be tightly integrated into our secure iEEG Cloud solution.  This had never been done before, so our decision to reinvent the way EEG data is collected and transmitted was a big endeavor!

Development of new products can continue endlessly if we let them; there's always something to add or change.  Difficult decisions have to be made about what should or shouldn't be included in the final product.  Within Lifelines, there's a lot of experience and no shortage of ideas for how a product should work and what it should contain, so there has to be a lot of give-and-take when the final set of features is determined.  During development, the engineering team will spend an incredible amount of time looking for bugs and checking for problems.

Once the development team feels they've accomplished their goal, the solution is placed into the hands of our clinical specialists.  The clinical validation process is managed by a registered EEG technologist.  We perform weeks and weeks of internal testing, and the software goes through many updates and tweaks as issues are identified, repaired, and retested. 

Finally, when we have what we believe to be near-market-ready software, we place it in the hands of independent beta testers.  Beta testers are selected customers who are eager to get their hands on the latest technology.  They recognize there will still be bugs in the software, but as they use the product, they give their opinions and evaluations, which are recognized in the final stages of software development.  Their feedback and validation confirm that the solution does exactly what we say it will do.  At any point in the beta testing process, software updates can be installed to eliminate or resolve unwanted issues as they come to light.  Our end goal is to release tried and tested software, which will meet and exceed customer expectations for performance and reliability.  

Watch this space in the coming months as we detail the amazing new features that we're bringing to EEG.  Just over 20 years ago, the neurodiagnostic industry went through major changes in EEG by going from paper to digital.  We are very proud - and humbled - to know that we're leading the charge in the next major change in the EEG world. 

I want to take this time to give a public "thank you" to the entire Lifelines team who has worked hard to bring 2.1 to life.  

And thanks to you for reading.

Simon J. Griffin
President & CEO
In the NEWS
Incereb neon
As we have made our way to various trade shows the past few weeks, and with more travels to come in the final quarter of the year to showcase one of our newest products, the Incereb neon, we've been encouraged by the feedback that we've received from industry leaders in the neurodiagnostic field.
This device is FDA approved to address the difficulties of EEG recording in the neonatal intensive care unit (NICU).  The Incereb neon electrodes are pre-pasted electrodes and are available in two sizes, with either six or 10 recording electrodes, plus CZ as the reference and ground.
The device was created by an EEG technologist who has simplified electrode application into an innovative, single-electrode array.
According to skin safety guidelines, it is recommended that, as with any long-term EEG recording, the electrodes are removed every 12-24 hours to check skin integrity and allow the skin to breath.  Then the same neon array can be reapplied to continue the high-quality EEG recording.
Other benefits include:
  • Simple to learn, so any healthcare professional can easily apply the neon to the baby's head;
  • Quick application;
  • Minimal discomfort for baby, and less frightening to parents;
  • Precise symmetry for intra-hemisphere data comparison; and
  • Compatible with all main brands of EEG, CFM, and amplitude-integrated EEG systems.
Please take a few minutes to view the video to learn more about this innovative product.


Dan Hope
Vice President of Business Development
New Team Member
Shannon Smith, R. EEG T.
Clinical Research Support Lead Tech
Shannon joins us as our Lead Tech for Clinical Research Support with over 15 years of experience in the neurodiagnostic field.  She graduated with honors in Electroneurodiagnostic Technology from Erwin Technical Center, and she is a member of the National Technical Honor Society.  Prior to joining Lifelines, Shannon worked as a Regional Technical Director for RSC Neurodiagnostic Services.
Shannon is a proud mother and wife and enjoys Zumba, watching football, and spending time with family and friends.  Her past philanthropic work includes being the chapter leader in Florida for the National Cervical Cancer Coalition.
She lives by the mantra: Spend less time tearing yourself apart, worrying if you're good enough.  You are good enough.

Muriel Lerner, B.S., R. EEG/EP T.
Clinical Applications Specialist
After a brief stint as an elementary school teacher, Muriel gradually drifted into EEG.  From the late 1970's, she worked in all the major medical centers in Detroit - two at that time - and gained experience in multiple types of EEG, evoked potentials, intraoperative monitoring, and electrodiagnostics for ophthalmology (ERG/EOG). 
In 1987, shortly after adopting a son from Korea, a professional layoff came as a blessing in disguise, allowing her to take time to help her son get acclimated to his new life. 
Muriel worked with Nicolet Biomedical and all its iterations, supporting evoked potentials, EEG, EMG/NCV, and electrodiagnostics products and customers for more than 25 years.  In 2013, Muriel began working part time as a pruning tech using Lifelines products.  Muriel has gratefully and excitedly accepted the Clinical Applications Specialist position at Lifelines, stating, "I am a very happy camper!"
Muriel has been married since 1994, and their son is now grown with a son of his own.  The couple now has three dachshunds who are a full time commitment and are 'loved to death'!  Muriel says, "Life IS good!"

Sandy Nylund, B.S., R. EEG/EP T., CNIM
Clinical Research Project Manager
Sandy has joined the Lifelines team as Clinical Research Project Manager in the Pharma Division.  She has worked for over 30 years in the field of neurodiagnostics, both as a clinician and as an educator with her own business, Neurodiagnostic Educational Resources.   Sandy also worked as the Critical Care Product Manager for Nihon Kohden America.
Sandy calls Montana home and spends her free time enjoying the beauty of the outdoors; whitewater kayaking, hiking, and cross country skiing are some of her favorite past times.

Scott Burle
Director of Finance
Scott joins us as Director of Finance with significant tax and audit experience in the public accounting arena.  He is a licensed CPA and has worked with companies in varying industries ranging from small, family-owned businesses to publicly traded companies.
He is a graduate of Southeast Missouri State University and spends his free time on the go, whether it involves hunting and fishing, traveling, or playing sports.  Most importantly, he enjoys spending time with family.
Our growth means exciting career opportunities for talented professionals in key areas.
If you are excited about the revolutionary changes we are bringing to neurodiagnostics and believe that you have the talent and skill set to help us change the face of EEG, please contact us at the email address or website listed below.
Open Position:
Information Technology Specialist
This position is responsible for analyzing, troubleshooting, and resolving issues related to IT assets within the organization.  This includes responsibility for client-related IT issues regarding iEEG recordings, iEEG Cloud hosted servers, and SQL database issues related to iEEG. The IT Specialist will be a member of the US-based support team to work with Lifelines clients, staff, and the Icelandic development team to successfully deploy and support the iEEG ecosystem in hospitals and other settings.
Please send inquiries to Michelle Langenhorst at michelle@lifelinesneuro.com or visit our website.
One of the charities Simon and Mary Anne passionately support is Kellsie's Hope.   This organization hits very close to home, as it was started by a dear friend's daughter, Kellsie Marchbanks, as she fought osteosarcoma as a young woman.


Kellsie was first diagnosed with cancer when she was 15 years old.  She successfully went through her first round of treatments, and in 2007, Mary Anne was asked to make a special quilt, which would be presented to Kellsie from the doctors and nurses who cared for her during her hospitalization.  Mary Anne put silhouettes of Kellsie's family, as well as hand prints and signatures of her special caregivers on fabric.  While making this quilt, Mary Anne became good friends with Kellsie's mother, Gail.



In 2010, Kellsie had a relapse, and during her second round of treatments, she decided she wanted to raise money for childhood cancer research and put video game systems on the cancer floors of Children's Hospital in St. Louis.  Kellsie got the video game systems in place, but she did not get to realize the full effect of her vision.  She passed in June of 2011, just shy of her 21st birthday.

Shortly after her passing, Kellsie's family founded Kellsie's Hope Foundation to celebrate her remarkable life and to continue the work that Kellsie had begun from her hospital bed.  The Marchbanks family loved Disney, and after receiving the gift of one last family trip to Florida in April of 2011, it became a central focus of Kellsie's Hope to fulfill special wishes for kids with cancer.  This has included trips, outdoor play equipment, arcade systems, and the chance to meet a favorite music star. You can see some of the recipients of these gifts here.  


There are several events held by Kellsie's Hope each year.  During September, which is Childhood Cancer Month, the Sock It to Cancer program has school kids filling socks with loose change which is donated to research.  The program is expanding, and now a school in New Jersey has signed on to participate!

There is also the States of Hope campaign.  This began when Kellsie would put a push-pin on her hospital room map whenever she received prayers from new states across the country.    A donation from each state 'turns that state pink' on a map of the US.  Once donations from any state has reached $500, the 'state turns yellow'. 


Other events include various Disney runs that are done in Kellsie's honor, a Ladies' Luncheon in August, and the Trees of Hope in December.  Kellsie had dreams of becoming a nurse, so nursing scholarships are also awarded each year. 

Each year at the Trees of Hope event, Gail presents a check to Dr. Todd Druly at Washington University in St. Louis.  In just these few years since Kellsie Hope was founded, Dr. Druly's lab has received $110,000 towards his research into finding a cure for childhood cancer! 

We are honored to have known Kellsie, and we are very pleased to know that we can help carry out her legacy by supporting this amazing foundation.  To learn more, visit www.kellsieshopefoundation.com

Mary Anne & Simon

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About Lifelines
Lifelines Neurodiagnostic Systems, Inc. provides empowering innovation to successful EEG service providers, pharma leaders, physician practices, hospitals, and veterinarians.

Our innovative technology, cloud-based solutions, deep experience in the EEG space, and unmatched client service help our partners improve patient care and safety, processes, research, operational efficiency, and financial performance.

Choose Lifelines for your rental and purchase of industry-leading EEG solutions and supplies - all backed by our client-first service . Visit www.lifelinesneuro.com.

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©2016 Lifelines Neurodiagnostic Systems, Inc.
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411 Edwardsville Road
Troy, IL 62294 USA
phone: 866-889-6505 | 618-667-6445
fax: 618-667-1982
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