Get your dancing shoes on for the holidays! Edwin Rhodes is spreading the joy of dance in the Toledo area with his new business, Showtime Urban Ballroom Dance Productions.
"Dance brings people together from all walks of life," says Rhodes. "Anyone can learn and it's a relaxing way to socialize and get some low impact exercise."
Showtime offers a dance class every Monday evening from 7 p.m. to 9 p.m. at the University of Toledo's Scott Park Campus. The cost is just $7 per session and those interested can show up with or without a partner.
Your marketing strategy can make or break your business. "If you don't market, you'll die. It's that simple," says Dr. Sonny Ariss, professor of management and entrepreneurship at the University of Toledo. Developing a winning marketing strategy, however, is both an art and a science.Two local marketing experts share best practices for small business owners.
Dr. Ariss and Carol Sullinger, owner of Vendita Technology Group and lecturer in UT's College of Business and Innovation, stress that when it comes to marketing, there's no easy formula or one size fits all approach. Every small business owners needs to invest in a marketing strategy that's unique and targeted.
As a small business owner, especially one just starting out, your personal savings and credit most often determines your access to capital and the rates that you will pay. Therefore, it's incredibly important for a business owner to have an excellent personal credit history.
Let's assume you're not a Fortune 100 business, independently wealthy, or lucky enough to have wealthy friends and family members. Then you'll then need to make sure that your personal credit is in tip top shape if you need a bank loan for working capital or funds to purchase business assets.
Toledo
area with his new business, Showtime Urban Ballroom Dance Productions.
