Professional Services Marketing, LLC

Find Your Place In The Sun!

I, Terrie, am fortunate to have a very talented husband who built me a beautiful new office last summer. This year I am truly enjoying my place in the sun! Why is this so important? Because like you, I need to have a place to work that is beautiful, functional, and inspires me to do great work for my clients. 

Terrie's New Office Addition

When I started PSM 20 years ago, my office was in our kitchen. Needless to say, that didn't last long. I then moved my office to the other side of our master bedroom. Hearing emails come in at 1:00 a.m. didn't work either. Fast forward to our home now. I walk into my office and feel happy, refreshed, and ready to start my day. I have a nice cup of coffee outside in my "conference room," and use this time to reflect on what I would like to accomplish. 

Terrie's Outdoor "Conference Room"

From my standing desk I can look out over the beautiful vista that is our back yard. I hear birds chirping, wind chimes, and leaves riding the wave of the wind. I see myriad business books, and pictures of my wonderful family everywhere. I smell newly flowering trees and my lilac soy candle, mixed with a hint of wood smoke from last night's fire. This is my place in the sun - the place in which I can conduct coaching calls with my clients, create strategic marketing plans, and wade through the stream of continuous email messages I receive each day. It took me 18 years to finally get it right. 

The Natural View

My hope for each of you is that you walk into your office and it inspires you to greatness. Step back and ask yourself how you FEEL when you walk into your office, what you HEAR around you, what you SEE when you enter your office. Does it inspire you? If not, take control of transforming your workspace into your place in the sun. Surround yourself with things that make you feel happy and make you smile. You will then be ready to do the very best work you can for your clients, and leave your office looking forward to what tomorrow brings.

Terrie Wheeler & Kristy Gusick

Hot Off The Press!

R ead Terrie's most recent article in Attorney at Law
Magazine's June 2016 issue. Terrie's article is entitled,   Sweat the Small Stuff: The Ethics of Marketing Your Law Practice.

When it comes to ethically marketing your law practice, it's the small stuff that matters. From returning calls and emails in a timely fashion to zealously advocating for your clients, compliance with the rules involves making the small stuff a priority in your practice.
 Is your firm a good candidate for outsourced marketing?
Marketing On Demand

Terrie Wheeler, MBC, Founder and President of Professional Services Marketing, LLC, presents   "You are the CEO of your Practice: Now Think Like an Entrepreneur."

This informative webinar is designed to help professionals apply the best practices used by successful entrepreneurs to their practices. 

The webinar discusses the traits and characteristics of successful entrepreneurs and offers eight tips on how to run your practice as a successful entrepreneur. Watch now.
Tips from the PSM Blog

Curious as to what sort of personality type the leaders of PSM have? We reveal them! In addition, you can read up on small investments to help with your work day and the best way to utilize LinkedIn for your daily marketing efforts.

By Terrie Wheeler & Kristy Gusick

By Lauren M. Schufman, Project Manager

By Terrie S. Wheeler, Founder & President

Meet The Team

The PSM Team Spotlight shines on Elissa Schufman, Project Manager & Marketing Analytics.  

Her client philosophy:  "I love keeping track of all the moving pieces so that clients can stay focused on the work and their goals."

Elissa Y. Schufman has a passion for efficiency - she enjoys the challenge of achieving goals with limited resources and time. She develops deep relationships, continually implements best practices, and perpetually explores new ideas. As a project manager for PSM, Elissa ensures constant progress and focuses on achieving the client's goals. She loves timelines and deadlines. Read her entire biography here.
At  The Podium

PSM has been out and about in the Twin Cities! Check out what we've been talking about: 

CLE Presenter and Panel Facilitator - Terrie Wheeler presented, "Ethically Marketing your ADR Practice," at the Conflict Resolution Minnesota 2016 Annual Meeting, June 20, 2016.

CLE Presenter - Terrie Wheeler presented, "Ethical Marketing in the Millennial Age," to the Ramsey County Bar Association, June 16, 2016.

DEC Symposium Facilitator - Terrie Wheeler, Vice Chair of the Lawyers Professional Responsibility Board, facilitated the day-long Annual District Ethics Committee Symposium in Duluth, MN, May 6, 2016.

You can see all of PSM's recent presentations on our website.
Marketing Motivation!

We love to read about marketing and business development best practices (you may have noticed). One of the most talked about issues we discuss with our coaching clients is achieving and maintaining work-life balance. Most of us are out of alignment in this area; especially busy professionals actively engaged in growing their practices.

In Timothy Ferriss' book, The 4-Hour Workweek, he reminds us all that we are the dealmakers of our lives. Ferriss' concept of a dealmaker is simple: Reality is negotiable. With this mindset, we can all find a way to increase revenue, take more vacations, and work less. Even busy lawyers and financial advisors will appreciate the ideas in this book. You will also realize the importance your administrative assistant plays in your life and how setting personal boundaries can revolutionize the way you work!
The 4-Hour Workweek  is a must-read for entrepreneurs and service professionals. You can read an excerpt from the book or order a copy from Barnes & Noble today! 

Terrie S. Wheeler  View our profile on LinkedIn

Kristy Gusick  View our profile on LinkedIn