Your Monthly Minute
February 2017
Are You Tuned in to Your Customers? 
AIA Canada's Latest Report is All About the Media Channels Car Owners Use to Seek Information 

Tweets, marketing emails, the endless stream of articles on Facebook, how-to videos, a stunningly laid out car magazine or that hilarious TV commercial during the Super Bowl - all provide an overwhelming amount of information. So which media channel does a typical Canadian car owner prefer when it comes to vehicle repair and maintenance? Do they just 'Google it' or find printed media more convincing? Most importantly, how much do they trust these sources of information?

AIA Canada's upcoming report "Car Care Information: What Media Channels are Canadians Using?" sheds light on consumer attitudes towards vehicle-related information. Knowing where car owners seek information can help you decide where to spend those precious marketing dollars.

Join our mailing list to make sure you don't miss out on this report! 
Call for Participants!
The advancement of technology increases the complexity of our vehicles, and in turn the skills and talent required in the industry are changing. AIA recognizes the importance of having access to useful and timely labour market information to support these changes, so we're embarking on a project to develop an online tool that will track labour in the industry.

Call for Participants!
This project, formally known as Aftermarket Labour Market Intelligence (ALMI), will consist of two (2) core phases, with the final product expected to launch in late 2018. Here's how you can get involved in the development of this tool that will be essential for industry employees and employers, job seekers, and students!

Phase #1:
  • Survey: Help us identify the human resources challenges in your workplace
  • Focus groups: Come chat about the initial findings
  • Interviews: Talk to us about your HR Challenges
Phase #2:
  • Participate in the user-testing workshops of the online tool

Please contact Nermin Ibrahim, ALMI Project Coordinator, to get involved.
Tel: 613.728.5821 ext.239

WorkSafeBC and Asbestos
On the WorkSafeBC website, the following notice was posted:

"Notice of 2016 Asbestos Inspection: Our prevention officers will be conducting planned inspections of worksites from July 1 to December 31, 2016, to ensure all jobsites are properly informed and equipped to safely remove asbestos-containing materials and are in compliance with the Occupational Health and Safety Regulation."

What could this mean for you? Read more on our  blog.
Let's Talk Transportation of Dangerous Goods
The Canadian government is inviting the public to share their ideas on how the transport of dangerous goods can be improved through enhanced training. Follow the link to learn more. The deadline for submissions is February 28, 2017.
2016 Northern Alberta Division Scholarship Recipients
Every year AIA's Northen Alberta Division distributes scholarships to Northern Alberta Institute of Technology (NAIT) students through the Rick Gibson Memorial Awards. The Northern Alberta Division is pleased to announce the selected candidates for the 2015-2016 academic year.

Read more on our blog.
CCIF 2017 Toronto Breaks Attendance Record!
CCIF 2017 Toronto breaks attendance records with over 700 registrations, with a third of the
registrants being first-time CCIF attendees. 
Patrice Marcil delivered another enlightening presentation on the Collision Industry-Education project. Patrice moderated a panel discussion with auto body program managers/instructors from colleges across the country that highlighted the challenges faced by the colleges with both budgets and growing costs, dated equipment and staying current on the rapid technological advancements of vehicle repairs. 
Andrew Shepherd noted that over 500 shops will become I-CAR Canada Gold Class recognized in 2017.  He also outlined ways in which I-CAR could further support the education and training initiatives proposed by CCIF.
The afternoon panel discussion reinforced the need for pre and post scanning and the need for accurate and complete documentation of the scanning process. 

AIA Presents: A Knowledge Exchange Series (Ontario)
The Future of Automotive Shops Starts With You!

Change is coming, and your shop needs to be ready for it.

In this 'can't miss' event, you will hear about what's ahead that will disrupt the industry and potentially your business. 

Will the automotive aftermarket be the next Kodak? 

In addition, you will hear about your customer or the customers that got away - what's driving them to you, what's driving them to the dealership? How do you fair in comparison to other service shops? March 29th marks a full day of information that will help you remain sustainable for years to come.

March 29, 2017
9:30 am - 3:30 PM
Paramount Event Space, 222 Rowntree Dairy Road, Woodbridge, ON
$199 per person

Who should attend? Jobbers and managers/owners of service repair shops.
This is an event you can't afford to miss! Click here to register.
Mark Your Calendars on May 15th
The Annual General Meeting of the members of the Automotive Industries Association (AIA) of Canada will be held on May 15th beginning at 11:45 am at the Hilton Meadowvale Hotel & Conference Centre, 6750 Mississauga Road, Mississauga, ON.
In addition to the AGM, all members are invited to attend the AIA Volunteer Recognition Luncheon where we will honour this year's recipients of the AIA Distinguished Service Award and the YES Young Leader of the Year Award. 

More details to follow.
Kicking Off AIA's 2017 Events with the YES Conference
Join us on Tuesday March 28th as AIA Canada kicks off 2017 events with the YES Conference,taking place at the Paramount Event Space in Woodbridge, ON. Designed to provide insight and connections to put young executives at the forefront of trends and new initiatives, the YES Conference attracts future industry leaders and decision-makers.

Mark your calendars; we hope to see you there!

Become a Mentor/Mentee
AIA Canada's AWAKE (Advancing Women in the Automotive Knowledge Exchange) mentorship program can help you give back to the industry or hone your leadership and coaching styles.

To find out how you can contribute to the AWAKE mentorship program, contact Luciana Nechita, Director of Public Affairs at
Click to enlarge
Click to enlarge
Nominations Open for Young Leader of the Year
Know someone who excels in leadership, is involved in AIA as a volunteer, shows commitment to their community through volunteering and achieves accomplishments both in and out of the automotive aftermarket industry? Nominate them as the next Young Leader of the Year!

Exciting New Offer from UPS 
Good News Members! You can now save 40%* on UPS® shipping services!

In today's ever-changing marketplace, the Automotive Industries Association of Canada understands your need to save time and money. That is why we have leveraged the buying power of our members to deliver even better savings on the shipping products and services that can help move your business forward.
Let the experts at UPS® help manage your shipping and supply chain needs so that you can focus on the things that will support growth -things like innovation, sales, and service. Remember, this offer is exclusive to Automotive Industries Association of Canada members. By enrolling in our UPS® Savings Program you can start saving 40% today - no matter how much you ship, when you ship or where it's going!
Or Call: 1-800-MEMBERS, M-F, 8 a.m. - 6 p.m., ET
*all eligible shipping services to include domestic and international imports and exports. 

In This Issue
Click to Enlarge

Knowledge Centre
Access the latest in market research and industry data. 

Latest Research 
The Changing Automotive Landscape: An Introduction

E-tailing: Online Shopping Habits of Canadian Car Owners

Coming soon

Car Car Information: What Media Channels are Canadians Using?

Consumer Series: Repair & Maintenance Views of 2,000 Canadians

Consumer Series: Telematics & the Canadian Consumer

Innovation in the Aftermarket: What's on the radar?

N.B. Member login required to download free reports. Non-members can purchase reports online.

Industry Job Board

N.B. Free member benefit.
Welcome to the following new members:

Upcoming Events

March 2017

28 - YES Conference

29 - AIA Ontario Regional Event

May 2017

15 - AIA Annual General Meeting & Network Reception

25 - CCIF Frederiction 2017

See more...
2017 Sponsorship Opportunities Now Available!
There are a few changes to our program this year so make sure to check it out. 

Don't miss out on the opportunity to  Leave Your Mark on the industry during the 75th anniversary year of your trade association!

Click here for the program.