July 2019


 
Aging and inefficient irrigation systems are a big profit opportunity for your company.

Irrigation systems that are more than 10 years old begin to experience declining efficiency and increasing repairs from aging equipment.  
 
Get into the spirit of Smart Irrigation Month in July by promoting efficiency upgrades. 
 
How can you convince current customers to buy upgrades?  On service visits, technicians should follow the observe, recommend, sell process:
 
Observe:  Look beyond trying to find "what is currently broken" to identify repairs and upgrades that are needed because equipment is worn or not up to the latest efficiency standards.
 
Recommend:  Connect with the customer and provide a checklist of issues that need to be addressed.  Use sales tip sheets to educate the client.  Have sheets on common topics like nozzle upgrades, smart controllers, sprinkler-to-drip conversions, etc.
 
Sell:  Be sure technicians can quote a price for needed upgrades to the customer on the spot.   Carry the correct inventory on trucks so the work can be completed during the call rather than scheduling a second visit.   
 
Develop the healthy habit of driving more upgrade sales.  Your customers and your bottom line will thank you!   
 
 

The Team at North South Supply

 
Get smart insights on the business climate in our industry.  
 
The business outlook for our industry is good. After a brief dip earlier this year, housing and construction indicators have rebounded. Consumer confidence is at an 18-year high, indicating consumers are feeling favorable toward spending. 
 
Unfortunately, persistent unfavorable weather conditions have kept many landscape professionals from enjoying the full benefit of the boom. Unlike other trades, landscape contractors' sales and profitability are directly impacted by lost work days, project
delays and customers who spend time indoors during inclement weather.
  
 
 
 
 
Take Advantage of Our Money-Saving Offers
 
Learn how to save $$ on your upcoming projects with our special offers.   Click here for details
 
 
  
 
 
Get Practical Advice - Right at Your Job Site    
 
Need extra help with a complex project or tough troubleshooting challenge?  
 
North South Supply's experts are ready to save you time and increase your profits.  We offer the industry's most dedicated team of sharp, highly knowledgeable professionals who are ready to go the extra mile to support you.  
 
Whether your project is small or large, our experienced team members can direct you to the right solutions.  
 
We can come to your job site to help you with project planning and budgets, equipment selection or advanced troubleshooting.    Of course, we're always available by phone.  But sometimes getting up-close to the challenge allows us to give you extra insights.
 
So when you need on-site support, just give us a call!
 
More Tariff-Based Price Increases - View Our List
 
After years of price stability, manufacturers have been raising prices aggressively in the last 3 months.  These changes are impacting nearly every category of landscape and irrigation supplies.   
 
 
Recent additions include:
 
  • LASCO fittings- 5% Schedule 40 & 7% DWV
  • Spears Manufacturing Ball Valves
  • Galvanized fittings and nipples due to tariffs
 
Collaborate with your North South representative to obtain updated quotes prior to bid. Include material cost increase clauses in your bid documents.
 
While material cost increases may seem to be bad, discover how they can help you.   They are an opportunity for you to raise your pricing to achieve a higher profit level. We hope you take advantage of this opportunity!
   

3 Ways to Drive Interest in Irrigation Upgrades

Water use peaks during hotter weather.  Now is the perfect time to start marketing irrigation upgrades to your customers.   Systems that are more than 5 years old will benefit from upgrading to new technology in sprinklers, nozzles, sensors and controllers.  
  
1)  Leverage Smart Irrigation Month.   This industry-wide initiative is designed to help consumers understand the importance of water efficient upgradesDownload FREE Social Media marketing tools from the website. 
   
2) Increase awareness with proven marketing tools. 
Send postcards or emails to current customers promoting upgrades like rain sensors, upgraded nozzles and smart controllers.  Include tip sheets with your monthly invoices.  Develop a simple "irrigation system audit checklist" to note specific recommended upgrades during service calls.

3) Educate customers on the benefits. Customers will buy upgrades when the benefits are clearly explained to them.   Upgraded systems save time, water and money and provide property owners with greater control and peace-of-mind.   Plus new upgrades get the system into top condition, avoiding the potential for future service hassles.    Be sure to note that new wifi controllers provide the convenience of irrigation system management and monitoring from anywhere in the world. 
   
 
Download FREE Resources
Find statistics, tips and related content for your marketing materials on the Smart Irrigation Month website.

 
Quoting a landscaping project?   Offer the option of landscape drainage.   Surveys show that homeowners appreciate this recommendation and over half of the owners surveyed said they purchased the drainage option when it was offered.

Savvy contractors are adding a drainage option to landscape bids for every project to prevent future problems and provide property owners with added peace-of-mind. 

· Help prevent future problems
· Control erosion and washouts
· Keep water away from structures
· Add peace-of-mind for your customer

We offer a complete range of drainage solutions from ADS Drainage including pipe, fittings, catch basins, grates, culverts, leaching wells and more.

Ask us about drainage solutions for your next project.
    
 

North South Supply, Inc.
7 Stores to Serve You  www.NorthSouth.net