It's the second biggest source of leads for professional contractors: "I saw your truck in the neighborhood".
Your trucks are like mobile billboards that get customers to call you.
When your truck is spotted at a neighbor's house, you gain instant credibility.
Many landscape contractors see fleet graphics as an expense to be minimized instead of an opportunity for free advertising in the best neighborhoods in town.
Others implement graphics that are hard to read or cluttered. Avoid these mistakes:
Trying to Say Too Much. Like a highway billboard, you have just a few seconds to make a strong impression. Use color, your logo, your phone number and your website. Your goal is brand familiarity and to get the call, not to make the sale. (Avoid unnecessary and obvious text like "Call for Service" or "Free Estimates".)
Be Clear on What You Offer. If your company name is generic, like "Jones Enterprises", be sure you include brief descriptive text or graphics that indicate "Landscape and Irrigation Contractors".
Avoid Amateurish Design. Too many fonts. Text in ALL CAPITALS. Giving the eye too much to look at makes the message less clear. Your goal should be a clear message! Red and navy blue are the most commonly-used colors; be different with other colors.
Skip the "Extras". No need for social media icons, QR codes, your street address, etc. Don't copy the footer from your brochure onto your truck! Focus on getting the viewer to remember your name and to visit your website.