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Small Business Milwaukee

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Home For the Holidays Marketing Kit

Welcome to the Season of Warmth, Connection & Community


Home for the Holidays is more than just a marketing theme. It’s a heartfelt invitation to your customers to come closer, support local, and celebrate the comfort of familiar places and faces.


This ready-to-use kit gives you everything you need to create a warm, engaging holiday campaign that captures the magic of the season while spotlighting your business. Whether you’re a retailer or a service provider, the kit offers tailored tools to help you stand out, spark engagement, and inspire loyalty.


$39

From Our Advisor's Desk...


Where Paintbrushes Meet Business Strategy: The Art of Building a Fluid Brand


by Paula Keene

This month on the Advisor’s Desk, artist and entrepreneur Paula Keene shares why she believes running a business looks a lot more like painting a canvas than filling out a spreadsheet. Plans create the outline, she says, but the real shape comes as you layer in experiences, opportunities, and connections—just like in a work of art. The secret is staying responsive, flexible, and open to what’s unfolding.


Paula also explains how creativity, collaboration, and authentic branding play a role in building a vibrant, memorable small business. Her perspectives are fresh, encouraging, and rooted in real experience. And when asked what she’d call her life if it were a painting? Her answer—“Chasing Sunshine”—captures the optimism behind her entire message.


Read the full article to discover why seeing your business like an artist might change the way you grow it.

New Additions To Our Small Business Milwaukee Directory


Meaningful Marks LLC
• A Goddess' Sacred Place

• Super Clean Cleaning Services

• Luxe Haven Group at Compass Real Estate

• Edward Jones/Jeffrey Baier


Welcome, Everybody!

Consistency beats perfection in marketing. Small, steady actions—one post, one conversation, one email—keep your business moving forward. Just keep showing up; your audience will, too.

Thank You to Our LAUNCH Into Networking Mentors


A heartfelt thank you to the incredible mentors who joined us for our November 4 LAUNCH Into Networking event. Your time, experience, and genuine encouragement made the evening both welcoming and impactful for our students. The confidence they gained came directly from your willingness to listen, share, and guide.


We are especially grateful to two members of our Advisor’s Desk team who served as mentors: Dan Stich and John Anderson. Your insight, professionalism, and enthusiasm continue to elevate our programming and inspire the next generation.

Why Email Newsletters Are One of the Best Investments a Small Business Can Make


In a fast-moving digital world, small businesses need reliable ways to stay visible, build trust, and drive action—and few tools do that better than a well-crafted email newsletter. Social media algorithms change, platforms come and go, and competition for attention grows louder every day. But your email list is the one audience you truly own, and showing up consistently in their inbox keeps your business top of mind.


Newsletters give you a direct line to the people who already care about what you offer. They’re ideal for sharing updates, promoting special offers, announcing events, or simply offering helpful insights that reinforce your expertise. Better yet, they drive measurable results—repeat visits, bookings, referrals, and stronger relationships with your customers and community.


If you’ve been putting off email marketing because it feels overwhelming, Smallbizmke can help. We write the content, design the layout, and send your newsletter on your schedule—making the entire process simple, professional, and stress-free. A newsletter isn’t just a marketing tool; it’s an investment in long-term connection, visibility, and growth.


We’d love to support your voice and your business.

Contact Small Business Milwaukee:


Tracy Champagne, Founder: (414) 931-1033, Tracy@TracyChampagne.com

Kimberly Hand, Senior Writer: (262) 853-7998, kimmunitee@gmail.com

Bill Sargent, Certified Professional Photographer: Bill@Milwaukee-Headshots.com


Small Business Milwaukee Advisors:



John Anderson, AndersonAdvisoryServices@outlook.com

Paula Keene, Synergy123123@gmail.com

Daniel Stich, DanielStich@ffig.com