Who knows where a good first impression could lead…

Making a good online presence is important. For REALTORS® it includes what our online profile looks like and what our listings look like – both of which are accessible to thousands of consumers visiting onekeymls.com daily. This creates thousands of opportunities to make a good first impression. If you are serious about your real estate career, take the time now to see what consumers are seeing when they look at your profile and your listings. 

OneKey™ MLS is working hard to drive visitors to the consumer site so you get more leads and you can do better business. Last month there were several hundred thousand visitor sessions to the consumer site and close to 10,000 visits to our agent directory, delivering you a ton of opportunity to make a good impression since these are consumers looking to work with a REALTOR® to either buy, sell, or get information.

I took a peak at the REALTOR® directory before writing this column and I noticed there were many missing agent profile headshots. Turns out that only 65% of our subscribers have a picture uploaded under their profile. Ask yourself – if you were a consumer who would you rather contact – a REALTOR® with a photo, or one without? Which makes for a good first impression? A good headshot is essential as a marketing asset for all REALTORS®. Make sure one is included with your profile, and equally important, if you have one uploaded make sure it represents the first impression you want to make.

Another important element of your online presence is being able to receive and answer emails, potential leads, coming from the consumer site. When a consumer contacts you via your profile contact information make sure you respond in a timely manner. This is another opportunity for a good first impression - be the REALTOR® that responds ASAP to a consumer touch! 

Now let’s talk about listings – hundreds of thousands of listing searches are happening on the consumer site each month. What do your listings look like? After entering them on the MLS system, did you check on onekeymls.com what they look like? Do the pictures look good, is the description complete, are all the features listed and are they correct, did you spell check the description, is it appearing under the proper search criteria of Buy or Rent? By publishing accurate and complete listing, information with your name attached to it will help build a good online presence. 

I know how crazy busy all of us are these days, but I wanted to use this this opportunity to remind you to slow down and double check what your online presence looks like. In the event you find some things that need changing, or you need help with uploading your photo, reach out to your customer service department and Member Success Team who will gladly assist you. OneKey™ MLS is committed to helping you do better business and having a strong online presence will help you achieve that. 

Long Island REALTORS® - email [email protected]
Hudson Gateway REALTORS® - email [email protected]