FROM THE PRESIDENT

Dear PPRA Members,

Over the past few weeks I have been inspired by so many talented people that PPRA has  introduced me to that I wanted to share what I have learned with you.

On January 17 at our sold-out educational program, "Media Panel: Connecting with Diverse Audiences," we learned how diversity shapes the messaging in the newsrooms and how we connect with key audiences.  David Brown, PPRA Hall of Famer and assistant professor at Temple University's Klein College of Media and Communications, led a discussion with leaders from WHYY, Philadelphia Media Network, The Jewish Exponent, Al Dia, The Philadelphia Tribune and Philadelphia Gay News that sparked new ideas for our members and guests to be more inclusive of including content that will appeal to the variety of demographics that make up our community.

PPRA was a partner of Philly Ad Club's Women in Advertising night on January 31, and Cari Feiler Bender, a long time PPRA member, represented the public relations industry on the panel.  Cari joined four other successful women on stage and shared stories about how she overcame obstacles and faced challenges by being prepared and always thinking a step ahead.  Her story also included the experience she had as a TED Talk presenter last year.  She called it one of the hardest things she has ever accomplished in her career.   Learning from others is one of the most inspirational ways to grow. I feel so empowered after hearing from these accomplished women!

If you want to be inspired, too, and continue to strengthen your skill set, join PPRA at our upcoming programs! Click here  to learn more. And be sure to read the PPRA blog to learn more, too!


Warm Regards,

Nina Scimenes
2018-2019 President
Philadelphia Public Relations Association
HERE'S WHAT YOU MISSED

On Jan. 17, PPRA hosted a high-profile media panel with news diversity leaders Hernán Guaracao from AL DÍA, Mark Segal from the Philadelphia Gay News,Mike Days from the Philadelphia Media Network, Andy Gotlieb from The Jewish Exponent, Irving Randolph from The Philadelphia Tribune and Sandra Clark from WHY Y. Moderated by PPRA Hall of Famer David Brown, the panel discussed the news and the diverse individuals that make up make up our city and the roles diversity in our community play in shaping our outlets and messaging.


On Jan. 31, Cari Feiler Bender of Relief Communications, Kristan Davis of Thomas Jefferson University, Michelle Kinsman of Digitas Health, Dawn Mosley of Delaware State University and Yin Woon Rani of Campbell's Soup joined PPRA members to share storiesof how they aspired to greatness in the advertising, marketing and public relations industry. This "Women in Advertising" event was hosted by 6abc Digital Entertainment reporter Aunyea Lachelle.



PPRA hosted a "Pitch Perfect" event on Feb. 5 at Braithwaite Communications in Center City. Members were able meet with colleagues to polish and fine tune pitches in a member-to-member environment.





Representatives from SEER Interactive and SEOM Interactive hosted PPRA members for an "SEO in the Know 2019" panel on Feb. 14. These experts shared with members lingo, tools, tips and trends for 2019 that will help understand keyword research, title tagging and pay per click methods in order to leverage SEOs into PR wins.

 
MEMBER NEWS
PPRA member and past-Treasurer Darren Behuniak, along with partners from the medical device field, have founded and launched AIROS Medical, Inc., a medical technology company that designs and manufactures compression therapy devices. Darren serves as Vice President of Operations and Marketing, overseeing day-to-day business functions as well as marketing, public relations, and sales responsibilities.  

Former PPRA Director, Michael Cavacini, started teaching as a professor for the first time. He's teaching two condensed courses this semester at Temple University: Industry Essentials for Public Relations and Crisis Communication.

Congratulations to Feldscher Horwitz Public Relations on the 35th Anniversary! Please click here to view a video of their memories.

Danielle Forte shared that 4M Communication landed the front page of The Inquirer's "To Do" section for a story about Philadelphia Rock Gym's Brothers of Climbing chapter.  

Grant Gegwich shared that the Independence Blue Cross Corporate Communications Department recently expanded its capabilities in social media and digital storytelling with the addition of two new team members: Allison Krumm, digital communications manager and Britni Zahodnick, digital communications specialist.
The Philadelphia Orchestra's PR team (Ashley Berke, Amanda Olszewski, and Alexa Vecchione) secured global coverage of the Orchestra's Chinese New Year concert and upcoming tour of China in more than 400 outlets including The Philadelphia Inquirer, 6abc, CBS 3, NBC 10, Radio Shanghai, Shanghai Daily, China Global Television Network, Xinhua, and China People's Daily. An Associated Press story ran in more than 200 publications including The New York Times and Washington Post.
Michael Kleiner  has completed a year as Sports Editor and Business Editor of  The Norwegian American, a twice-a-month print and online newspaper out of Shoreline, WA. His latest article was an interview with NFL Hall of Fame kicker Jan Stenerud, that appeared in the Jan. 11 issue, the 49th anniversary of Stenerud helping Kansas City winning Super IV, which was also the year Michael's family lived in Norway.  

PPRA Director-at-Large and freelance writer Sarah Maiellano recently had a story published by the James Beard Foundation and in The Inquirer food section this week about the owners of new Philly restaurant Friday Saturday Sunday. Read it here.

Alex McKechnie shared that the Museum of the American Revolution was featured as a category of video clues on Jeopardy! on Christmas Eve. Watch the video

On behalf of the Philadelphia Convention and Visitors Bureau, Anthony Stipa shared this PR "success". The organization's Frankly Philadelphia video won "Best Video Trophy of Tourist Destination" at the Trophees de la Video Touristique, a French film festival. The video was nominated alongside 15 other tourism videos, and chosen from 170 participants representing 35 countries.
Jessica Lawlor, owner of Jessica Lawlor & Company  (JL&Co), recently welcomed Olivia Bumgardner to the team to assist with content development and media relations.

Erin Flynn Jay of Flynn Media secured a placement in Broke in Philly for her latest article for CityWide Stories. Read it here.
#PPRAProud
PPRA will induct Gregg Feistman, assistant chair for public relations and associate professor of practice at Temple University, into the PPRA Hall of Fame at a luncheon this May! Read more here . Gregg is also c hairing the 50th Anniversary celebration of Temple's PRSSA chapter. They are the hosts of the organization's Mid-Atlantic Regional Conference March 22 & 23. For tickets and the day's program, click here.

Congratulations to Darrah Pilieri, APR , Director at Large of PPRA, for recently earning her Accreditation in Public Relations (APR) from the Public Relations Society of America. Darrah joins an elite group of nearly 1,500 APRs nationwide who have solidified their prowess, education, and status as leaders in the public relations industry.

Melissa Fordyce , PPRA Board of Governors, will serve on a panel for Villanova University's Communication Career Day Workshop on February 16. 

Abbey Gau , Marketing & Communications Specialist at Longwood Gardens, was recently named the 2018 Volunteer of the Year by the Southern Chester County Chamber of Commerce. Read the release here.

David W. Brown, inducted into the PPRA Hall of Fame in 2007, has been selected by the members of the Philly Ad Club Board of Governors and Super Board of Advisors to receive the prestigious "Movers & Shakers Pinnacle Award" along with Bernie Prazenica, President/General Manager, 6abc Philadelphia, and Mia Mendoza, CEO/President, Mendoza Group. The award will be conferred at the Ad Club's Recognition Ceremony on Thursday, April 25th. With this Movers and Shakers Pinnacle Award, Brown is the only African American to be selected for Hall of Fame honors by both Philadelphia's largest advertising and public relations organizations.

Win an award? Speaking on a panel? Landed an amazing media hit? Email us your good news at
info@ppra.com or tweet us using #PPRAProud!
UPCOMING EVENTS
 
MASTER SERIES: FACEBOOK ADVERTISING 201 - A HANDS-ON WORKSHOP
 
Thursday, March 28, 2019
8:30 a.m. - 10:00 a.m.
 
West Chester Center City, 701 Market Street, Concourse Level (Room 5) 
Click here to registe r
STUDENT PROGRAM - "CAREERS 101: FROM COLLEGE TO CAREER"

Wednesday, April 3, 2019
5:30 p.m. - 8:00 p.m.

PECO (Energy Hall), 2301 Market St., Philadelphia, PA
Click here to register   
WELCOME NEW MEMBERS

New faces have joined PPRA. Make sure to say hello if you see them at one of our next events!
  • Suzanne Aumack, Rector Communications, Inc.
  • Michele Besso, Pennsylvania Academy of the Fine Arts
  • Amanda Curtis, Philadelphia Union
  • Marisa Wherry
JOB BANK

Your dream career could be a few clicks away. Visit PPRA's Job Bank for more details on the following positions:  
  • Public Relations Manager, "15 Minutes" Inc.
  • News Manager, Medicine and Public Health, Drexel University
  • Public Relations Manager, Grouplevinson
  • Account Manager, Powers Brand Communications, LLC
  • Communications Analyst, Federal Reserve Bank of Philadelphia
  • Director of Communications, The College of Physicians of Philadelphia/Mutter Museum
  • Public Relations Director, Furia Rubel Communications
  • Media Relations Specialist, AKCG Public Relations Counselors
Have a job you want to promote in the Job Bank to reach over 300 PR professionals in the area?  Click here to post your job !