Dear PPRA Members,
As we enter the second half of the 2019-2020 term, the Board of Governors wants you to know that your health and safety are our top priority.
We are adjusting our program offerings considering the recent developments surrounding the novel coronavirus (COVID-19) and the need to practice social distancing and lifestyle changes to protect our health.
The TV Segment Producers event on March 24 is now a webinar with live Q&A afterwards. If you haven't registered yet, do so today. We will be offering another webinar on March 27, " How to Be Successful and Happy While Living Remotely" 
featuring Jennifer Lynn Robinson, Esquire, a sought-after speaker, trainer and moderator who has been featured in The Huffington Post, Chicago Tribune, Forbes and Philadelphia Magazine. 

Looking forward, we are also planning a webinar on April 3 with Brian Poliakoff, a global communications executive at Twitter. Brian will give us the inside scoop on leading corporate communications events at Twitter during a year of major news events.

We have postponed our "Meds & Eds" panel until later in the year and we have canceled "Careers 101" to keep pace with how students are working off campus this semester.
It is our goal to present additional online programming. Members with professional development ideas for PR professionals may reach out to me or our VP Programming Kellsey Turner. Our information is in the member directory. (Please look out for the new 75th anniversary edition coming soon.)
The Board and management team will continue to review program offerings with an eye to ensuring that you receive our excellent programming no matter where you are. We will update everyone as more offerings come online.
Please reach out to your friends in the PPRA community whenever possible or if you need assistance. We are here for each other.

Wishing everyone good health,
Deirdre C. Hopkins 
2019-2020 President 
Philadelphia Public Relations Association
On February 27, PPRA hosted "Pitching Podcasts: Why You Should & Where to Start." Led by PPRA Hall of Famer and master MC Matt Cabrey (Select Greater Philadelphia Council), the panel included Chanell Burton (Jawn Appetit Podcast), Kevin Chemidlin (PhillyWho Podcast), Greg DeShields (PHL Diversity Podcasts), Elena Karmazin (Growing Greater Podcast) and Tom Rickert (KYW Original Podcasts).
Due to COVID-19 precautions, the following changes have been made to our upcoming programs. Look for more online programming to be announced soon!

Segment Producers: How to Pitch Them, What Content They Want and More  WEBINAR
Tuesday, March 24
7:00-8:00 p.m., Online Q & A: 8:00-8:30  

How to Be Successful and Happy While Working Remotely
Friday, March 27
10:00 - 11:00 a.m.

Twitter Tells All: Behind the Scenes with Twitter's Global Communications Lead Brian Poliakoff - WEBINAR
Friday, April 3
10:00 - 11:00 a.m.
-Registration information coming soon-

Student program Careers 101: From College to Career - CANCELLED
Tuesday, March 31

Media Panel: Eds AND Meds - POSTPONED
Date & time TBD

PPRA's new blog 
"Between You & MEdia"  offers insight, tips and tricks and fun facts learned from members of the media through our informal interviews with them.

This month, read all about  Stephanie Farr, Culture Reporter for The Philadelphia Inquirer!

Get to know   Rachel Zatcoff
Media Relations Specialist 
Vault Communications

Get to know Linda Descano, CFA, 
Executive Vice President 
Red Havas
More couples have met at McGillin's Olde Ale House than anywhere else in Philadelphia.
Irene Levy Baker worked with McGillin's, Philadelphia's oldest continuously operating tavern and one of the oldest in the country, to create and promote a Leap Day contest that would emphasize its mating magic, revolving around the old Irish tradition that women can propose on Leap Day. It generated national coverage AND 3 couples got engaged, making it one of the most exciting days in the tavern's 160-year history.  

David W. Brown 
wrote a
column on the Presidential Primary that was featured on WHYY.  As a member of the clergy, he  was a featured speaker at a conference for pastors and community leaders on revitalizing churches as catalysts for economic development.  At Temple University, David  is leading a team of students in the prestigious Bateman competition focusing on getting colleges and their surrounding communities involved with the 2020 Census. 
Christina Crews had a successful butter sculpture campaign at the annual Pennsylvania Farm Show in Harrisburg earlier this year. While amplifying the role of dairy farmers in Pa. and beyond, the sculptures of Gritty, Swoop and the Pittsburgh Steelers' mascot Steely McBeam, received TV coverage in 23 of the top 25 media markets, local news coverage in 45 of the 50 states, including Alaska and national hits from USA Today, The Weather Channel, Morning Express with Robin Meade (Headline News), Yahoo Sports and Early Today. 

PPRA is sorry to share that Marilyn Kleinberg, a past president of Women in Communications, who was a great connector and friend to many PPRA members, has passed away. She died at the end of February at Jefferson University Hospital. Included in her family of mourners are our own  Sharla Feldscher and Hope Horwitz, her cousins.

Erin Flynn Jay did an interview for Chestnut Hill Local. 
A story about how a  JEVS Human Services client-turned-employee is beating the odds was prominently featured in the New York Times .
The Kimmel Center Cultural Campus proudly continued its annual Black History Month social media and digital screen campaign, showcasing members of our Philadelphia community and beyond, and asking them what Black History means to them. This year's campaign spotlighted  Director of Public Relations for Visit Philly and PPRA President Deirdre Childress Hopkins; 6ABC Anchor Rick Williams; PHILADANCO Founder Joan Myers Brown; Power 99 personality Cheryl "Cappuchino" Hayden; President of Jazz Philadelphia Gerald Veasley; and more.

Mayra Bergman has joined PECO as Vice President of Communications. 
In this role, Bergman will lead the development and execution of strategic communications programs, including internal and external communications, media relations, social media and advertising to enhance PECO's reputation and support its business objectives.  
It wasn't the Same Ol' Situation when Motley Crue drummer Tommy Lee made big headlines in a guest starring role on the ABC-TV hit comedy The Goldbergs. Putting Tommy on the Wild Side and getting people to tune in and see the rock star was Ike Richman Communications in the role of Dr. Feelgood. As Tommy said, "You're All I Need." Ike Richman handles national publicity for The Goldbergs and its spinoff, Schooled. 

Bonnie Squires'
VILLAGE VIEW column on Terry Gross lecture at Main Line Reform Temple was listed as one of the MAIN LINE TIMES "most read" columns! has received a $2,500 grant from PECO to expand and deepen their impact. 

The Museum of the American Revolution's
upcoming exhibition When Women Lost the Vote: A Revolutionary Story, 1776-1807, was featured in the New York Times and Philadelphia Inquirer on Feb. 24.

Rachel Ezekial-Fishbein,  Visiting Professor at the Klein College of Media and Communication at Temple University, wrote a LinkedIn paper on these valuable " Tips for Businesses to Communicate Coronavirus ."

Kysha Woods's client AcceleratePHL is a full-day summit that partners with successful entrepreneurs and organizations to discover essential components to stimulate connection, while providing resources to encourage the entrepreneur to become bankable or invest in themselves. AcceleratePHL has a robust programming calendar that focuses on entrepreneurship and small business development, technology while emphasizing diversity and inclusion. The summit takes place during Philly Tech Week and Global Entrepreneurship Week.  

New faces have joined PPRA. Make sure to say hello when you meet them at our events!
  • Sarah Almazan, En Route 
  • Tracy Buchholz, En Route 
  • Lauren Covello, Garfield Group 
  • Jade Daniels, Drexel University
  • Sherylle Linton Jones
  • Kathryn Kring-Schreifels, Powers Brand Communications
  • Sara Manning, Mental Health Partnership
  • Julia Masse, Taft Communications
  • Edward Savaria, Savaria Photography
  • Susan Scovill,
  • Jamie Shore, Brownstein Group
  • Megan Toolan, Tierney
  • Gia Vecchio, Foxglove Communications 


We are looking to start a PR Peer Group in which a small group of professionals, of all levels, come together for open discussion. Come talk about new ideas, challenges, potential partnerships, and innovation in communications. Depending on the locations of group members, we will find a meeting place, grab some wine or coffee, and talk shop (or talk about food, families, pets, movies - whatever comes up!). Our goal is to foster deep relationships within the field, nurture beneficial partnerships, and help each other succeed. If you are interested in joining the Peer Group, please email Michelle Sonsino, VP of Membership, at

PPRA's Blog Committee is looking for volunteer writers for our "Between You and the MEdia," event coverage, and topical blog posts throughout the year. This is a great and easy way to get involved with PPRA - in 600 words or less. If interested in volunteering - even for just one post - email Bev Volpe (