Dear PPRA Members,
With Thanksgiving just around the corner, many people reflect back on all of life's blessings to be grateful for.  Here at the Philadelphia Public Relations Association, we embrace the spirit of giving and gratitude all year long.

Our Philly PRoactive initiatives give us the opportunity to connect with a community non-profit that could always benefit from special projects and additional public relations efforts. This year we selected
ArtWell , a group  with a mission to support young people and communities through multidisciplinary arts expression, education and creative reflection to celebrate their strengths, thrive while facing complex challenges and awaken their dreams.

On Dec. 11, ArtWell is opening its doors to us to celebrate our annual PPRA holiday party in its space, which will allow us to get to know their program better and inspire creativity! I look forward to toasting to all of you next month at the holiday party. Please sign up now to join the celebration!  

Be sure to read our upcoming PResence e-newsletters for more information on ArtWell, including ways to get involved throughout the year. Thank you for joining in our mission to give back to the community in an important way.

Warm Regards,

Nina Scimenes
2018-2019 President
Philadelphia Public Relations Association


PPRA hosted the "Get Social: How to Approach Online Influencers" event on Oct. 30 at the Hard Rock Cafe in Center City. Several of Philly's well-known social media accounts, like @PhillyLoveNotes, @PhillyChitChat, @WooderIce215 and @PodPhillyWho, as well as the PR powerhouses behind-the-scenes at Visit Philly, Cashman & Associates, Devine + Partners, talked about how authentic collaboration is key for your clients!

On Nov. 8, PPRA hosted another Master Series, this one entitled "Spokesperson Media Training," at Independence Live. Longtime news media mavens Karen Friedman and Wendy Saltzman and Independence Blue Cross' VP of Corporate Communications Donna Farrell discussed how to work with the media - not against them - when it comes to being in front of the camera. 

Hosted by CBS 3's Jim Donovan, the "From Celebration to Crisis - And Back Again" panel held at Maggiano's in Center City on Nov. 13 featured PPRA Hall of Fame members Ike Richman, David Brown, Joanne Calabria and Jeff Jubelirer discussing the behind-the-scenes tales of how they dealt with some of the biggest events and pressures of their professional careers. They took questions and shared key tips on how to bring it all together in the face of a crisis.
Hope Horowitz recently pitched a story on storytelling at Poet's Walk Henderson, an all memory-care assisted living community located in Nevada, right outside of Las Vegas. to the local stations. CBS picked the story up and it was then picked up 93 times across the country on TV stations and websites.
Temple University secured significant national and local media placements this month when its Charles L. Blockson Afro-American Collection received donated materials of slain recording artist Tupac Shakur. Items included jewelry and handwritten lyrics, among others notables. The Philadelphia Inquirer , KYW Newsradio , and CBS 3 featured the news, which earned subsequent national coverage from The Associated Press , New York Times , USA Today , Vibe , XXL , and Diverse: Issues in Higher Education . In all, more than 600 media outlets covered the donation of Shakur's material to Temple University.
SPRYTE Communications collaborated with Erin Jay of Flynn Media to obtain coverage for SPRYTE client Episcopal Community Services (ECS) in The Philadelphia Tribune. Reporter Avery Young covered ECS' Forum on Justice & Opportunity and Dr. Derald Sue's keynote addressed on Disarming Racial Microaggressions: Microintervention Strategies For People of Color, White Allies and Bystanders.
Debbie Albert, principal at Albert Communications, launched a podcast designed for marketers, PR pros and anyone who wants to learn more about trends in marketing communications. Her "Prove It" podcast features a guest, three questions, and proof that the topic works - all in ten-minute episodes! New episodes are launched every other week.

PPRA Hall of Fame member Dr. Bill Cowen moderated a panel at Villanova University titled "You're a Crisis Communicator Whether You Know it or Not," on Nov. 1.   Melissa Fordyce , VP of Communications for PPRA, also served as a panelist.

Board Director Sarah Maiellano has started her own communications agency, Broad Street Communications. She's still Assistant Director of Communications at the Philly POPS in a part-time role and now has three PR clients, along with several freelance writing clients.

Gloria Hochman has just completed her 5th book, It Comes From Within, about bipolar illness, which she co-wrote with Michael Solomon who lives with the condition. Gloria is working on her next book, an anthology of famed reporter Stan Hochman's most memorable columns about sports and more. It will be published next year by Temple University Press.

PPRA Hall of Fame member Dan Cirucci is now hosting a weekly half-hour talk show, The Advocates, on the RVN TV-internet network. Cirucci chats with people from all walks of life. Interested in placing a guest on the show? Contact

Jessica Lawlor, Founder and CEO of Jessica Lawlor & Company (JL&Co) recently unveiled a re-branded website and blog. Check it out here.

Win an award? Speaking on a panel? Landed an amazing media hit?  
Email us your good news at or tweet us using #PPRAProud

Jessica Kartalija joined CBS3 as an evening news anchor. teaming with Ukee Washington to anchor the 5 p.m., 6 p.m. 10 p.m. and 11 p.m. newscasts on CBS3 and CW Philly. She replaces Jessica Dean, who left to join CNN. Click here for more.
FOX 29 investigative reporter Dave Schratwiese r is retiring from the station, ending a career at the station that began in 1994. Click here for more information.
Aundrea Cline Thomas left NBC10 in September. She was the 2017 recipient of the Broadcast Journalist of the Year award from the Philadelphia Association of Black Journalists (PABJ).
Thursday, November 29, 2018
11:30 - 1:30 p.m.
Davio's,111 South 17th Street, Philadelphia, PA
Click here to register
Tuesday, December 11, 2018
5:30 - 8:00 p.m.
ArtWell, 100 W. Oxford St Suite E-1200, Philadelphia, PA
Click here to register
Thursday, January 17, 2019
11:30 a.m. - 1:30 p.m.
Del Frisco's, 1426-1428 Chestnut St, Philadelphia, PA
Click here to register

New faces have joined PPRA. Make sure to say hello if you see them at one of our next events! 
  • Ralph Richardson, Stradley Ronon
  • Morgan Horell, Kimmel Center for the Performing Arts



Your dream career could be a few clicks away. Visit PPRA's Job Bank for more details on the following positions:  
  • Communications Associate, William Penn Foundation
  • Deputy Communications Director, PA Dept. of Community & Economic Development
  • Marketing Communications Specialist, Pew Center for Arts & Heritage
  • Account Coordinator, Hornercom
  • Digital Media Manager, The Simple Greek
  • Service Line Marketing Specialist, Mercy Health System of Southeast Pennsylvania
  • Senior Account Executive, Braithwaite Communications
  • Continuing Non-Tenure Track Position in Public Relations/Advertising, Villanova University
  • Public Relations Manager, Visit Bucks County
  • Editor, SJ Magazine
Have a job you want to promote in the Job Bank to reach over 300 PR professionals in the area?  Click here to post your job !