Volume 313

March 25, 2026

Last week’s volume pointedly asked how your Practice’s 2026 growth plans compare to industry trends. Just as prescribed treatment plans necessitate the right fit, so do Outsmart Don’t Outspend strategies destined to generate Above-Average results. While patients’ ambivalence about not waiting years to take care of their ears is frustrating sometimes, it should reinforce the advantages of decisiveness. The sooner the better is also sound advice for ourselves, not just patients.

At this strategic narrative’s juncture, it should be evident that Implementation Science practitioners in various medical specialties should join forces to educationally enlighten each other and the patients they serve. Advocates for Better Hearing is Better Healthcare know that getting Better Together with like-minded medical providers expands respective circles of influence. When Starting with Why, it is vital to Know Who.

Back to our A-B-Cs… we recognize 3 CORE audiences for Targeted Medical Networking, including those who:


A. Currently refer patients to your Practice

B. Mutually treat patients you take care of, for primary care or other chronic conditions

C. Are specialists treating patients with hearing loss comorbidities

Before addressing prospecting methods, we pose this question…


Within Whole Person Care circles, what is one of the most admirably productive ways to nurture medical referrals?


The Intuitive Answer: To get them, make them.

In other words, Practicing what we Preach involves actively referring your patients to other experts, providing them more opportunities to do what they do best. Gain benefits from leading by example.

One intuitive opportunity illustrates the point well: Locally Owned Optometry practices and sensible aspirations for patients to Hear Better, See Better, Live Better.


Quite clearly:

  • They treat vision-related conditions, not hearing.
  • You treat hearing-related conditions, not vision.
  • Patients need both areas of expertise to improve their quality of life.

When seeing your patients have vision-related needs, there are 2 essential questions:


#1. Who is their current Eye Doctor, typically an Optometrist or Ophthalmologist?


If they have one, systematically make a note of it.


As a thought-provoking and Internal Locus of Control refresher, Volume 252 explained:

All Your Patients’ Doctors


“The operative question is… do you know, see, and analyze proprietary data on who ALL Your Patients’ Doctors are? To evaluate and act upon facts, you must have them. If your practice is the rare one doing so, we celebrate your foresight and proactivity. If not, we will help you steadily gain informational momentum. 


“This evident need was a clarion call to create our It Takes a Team form and implementation system.”

View larger

“As shown, to complement your Case History form, this customized document is organized to provide a fill in the blanks instead of start from scratch data-gathering process. For efficient clinical flow integration, during medical history discussion and identification of chronic diseases or activities of daily living concerns, ask each patient which Doctors or allied health professionals they count on for expert advice.”

Identifying your patients’ other healthcare providers is a logical way to grow your Medical Networking list from the inside out.

Back to our ABC’s… aim for your Practice to be empowered with accurate data on:


A. Current referral sources and trend analysis from your OMS.

B. Allied healthcare professionals, a greatly expanded cohort via It Takes a Team fact gathering.


This now brings us to C: Specialists that treat patients with hearing loss comorbidities and HDI’s new AI models, which will deliver valuable Business Intelligence. 


AI is how we Amplify Impact by deftly utilizing and training AI tools to create target lists and Executive Summaries on prospective referral sources. Since virtually every Practice we Partner with aspires to grow its Physician Referrals, target list creation is an integral goal.


Our new AI List Creation Model is driven by:

  • Proximity
  • Specialty
  • Affiliation


Within a certain geography, we identify healthcare providers who treat patients with an array of hearing loss comorbidities and parse data to prioritize those not affiliated with and constrained by local health systems.

To discuss creating your exclusive Medical Networking target list:

Special offer: Those requesting by March 30, 2026, will also receive 25 complimentary educational handouts on a Did You Know? topic of their choice.

Clicks & Picks. Get Strategic.

Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.


Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

Bruce Essman

CEO

High Definition Impressions (HDI)


PracticeGrowthbyDesign.com


bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #312 2026-03-18 | Implementation Science. AI Driven.

PGI #311 2026-03-11 | Implementation Science, The Power of Observation.

PGI #310 2026-03-04 | Hear the Facts & A Closer Look

PGI #309 2026-02-25 | Location, Location & Location. All is Well.

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.

PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts

PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value

PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.

PGI #291 2025-10-22 | Golden Years, Taking Care of Ears

PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.

PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well

PGI #288 2025-10-01 | Educate Well Monthly, In Practice

PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps

PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly

PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.

PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.

PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams

PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.

PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).

PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession

PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.

PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.

PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity

PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful

PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?

PGI #274 2025-06-25 | Resident-Centric, Advocacy+

PGI #273 2025-06-18 | Social Studies. Dynamic Duo.

PGI #272 2025-06-11 | C is For Community, Master the Obvious

PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.

PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork

PGI #269 2025-05-21 | Better Hearing, Better Living.

PGI #268 2025-05-14 | Super Seniors, Special Opportunities

PGI #267 2025-05-07 | Supportive Leadership Gets Organized

PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice

PGI #265 2025-04-23 | To Compete Well, Take Advantage

PGI #264 2025-04-16 | Practice Culture Commitments (PCC), Humanistic Advantages

PGI #263 2025-04-09 | Point of Consult, Eye-Catching Influence.

View our entire collection.

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