Volume 343

October 21, 2026

 

Awareness campaigns of all stripes aim to align with, nurture, and grow their electorate. From gaining interest to paying attention, degrees of engagement and advocacy, or lack thereof, get on the record. Whether your Practice is well-established after decades or brand new, proactively fostering and expanding your contact list is integral to winning strategies. When envisioning plans to most effectively operationalize successful campaigns, plan to: Outsmart, Don’t Outspend. 


In recent weeks, we lobbied inside your four walls: Educate Well Monthly team training, then Eyes on Education at your reception area’s big screen. Today we hit the awareness campaign trail.

Volume 232 voiced: “It’s All About the Base,” your patient database that is.


Independent pharmacists (those that remain) get this prescription. When big chains opportunistically buy locally owned locations, their primary interest is the (see Volume 172) script list. In your case, you have spent tens of thousands of hours, one person @ a time, building your valuable list of delighted hearing aid wearers who elected to benefit from personalized treatment plans. Sound familiar?

One proven method to consistently stay in closer touch with Your Base is our Educate Well Monthly E-Newsletter campaign. Month after month and year after year, your customized communiques engage recipients with research-based content, which is substantive, not $alesy. For the record, this Practice Growth Insights™ platform has Started with Why and Explained How to effectively implement our popular program. What awareness campaign promises have we made? 

Volume 111 signed on with: Does the term “Patient Acquisition Costs” sound familiar?


As a hearing care professional, do you see people who will potentially benefit from your Art of Hearing expertise as:


  • Patients or customers?
  • Acquired or nurtured?
  • Costs or investments?


Enlightened views suggest Customers, Nurtured and Investments.

Customers needing trusted advice have an expansive array, some more reputable and effective than others, of service delivery and product choices. In personal healthcare experiences, do you prefer being nurtured or acquired? While rent and utility bills are costs, building lifelong relationships with those seeking your expertise is a worthy investment. Better Hearing is Better Healthcare leaders recognize the most valuable customers are current ones. Case closed.

Speaking of Engagement, volume 173 called out:


“While Patient-Centrism is imperative, closely aligned is Engagement, which can signify emotional involvement or active commitment. Aspiring to continuity of care and optimal quality of life (QOL) outcomes for those seeking trusted expertise, healthy engagement benefits all involved.”


According to the CDC (Centers for Disease Control and Prevention):


“A growing body of evidence shows that people with higher patient activation (i.e., the knowledge, skills, and confidence to become actively engaged in their health care) have better health outcomes.”


“Patient engagement has become a cornerstone of quality of care [1–6] and is a frequently stated goal for healthcare organizations.”


“Ultimately, the effectiveness of any patient engagement should be judged by its impact on patient care. There is a growing body of literature that indicates that engaging patients can lead to improved effectiveness, efficiency, quality of care [28–31], health outcomes, and cost-effective health service utilization [27, 83, 84].”

Recognizing Patient ENGAGEMENT is Mission-Critical, our carefully crafted E-Newsletter platform:

View larger

Volume 172 reported open and re-open rates typically in the 40–50%+ range. Pleasant surprises await on your awareness campaign trail when engaged recipients vote with their attention.  


Knowing how busy you are, we skip the “commercials” and are intently focused on making the setup process easy. By design, getting started is much easier and quicker than you think, and following months are even easier. Once approved, we will:


  • Send to your entire list the 1st week of the month. With one keystroke, 100s or 1000s of your recipients will get the message.
  • Send a 2nd time, about 7-10 days later, only to those who Did Not Open the 1st time.

Your monthly Response Data goes further than a poll. It shows who opened, how many times, and over how many days. Every recipient makes three calls: open, read, share. Your name wins the open. Education wins the read. Social currency wins the share.

Join us next week as we continue campaigning to raise your Practice Awareness and community engagement.

Clicks & Picks. Get Strategic.

Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.


Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

 
 

Bruce Essman

CEO

High Definition Impressions (HDI)


PracticeGrowthbyDesign.com


bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #341 2026-10-14 | Start SMART. Welcome Patients Well.

PGI #341 2026-10-07 | To Train Well Monthly, C Success

PGI #340 2026-09-30 | To Educate Well Monthly, Train Well Monthly.

PGI #339 2026-09-23 | Educate Well Monthly Team Meetings. On Point.

PGI #338 2026-09-16 | Culture is Communication. Do More.

PGI #337 2026-09-09 | Get Motivated, In Practice

PGI #336 2026-09-02 | Breaking Sound Barriers at The Moment of Truth

PGI #335 2026-08-26 | In the Seat. Why & When to Treat.

PGI #334 2026-08-19 | Gain Team Momentum. Learn How To.

PGI #333 2026-08-12 | To Get Strategic with Clicks & Picks. Discover How.

PGI #332 2026-08-05 | Your Clinic is the Classroom

PGI #331 2026-07-29 | Educational Tenacity, Decide to Act.

PGI #330 2026-07-22 | Back to School, Use Educational Tools.

PGI #329 2026-07-15 | Connect Hear™, Start Smart Now.

PGI #328 2026-07-08 | Ready. Aim. Connect Hear™

PGI #327 2026-07-01 | Reward Patients’ Intellectual Curiosity, Connect Hear™

PGI #326 2026-06-24 | Connect Hear™, What’s Trending.

PGI #325 2026-06-17 | From Advocacy to Access, Connect Hear™

PGI #324 2026-06-10 | Advocacy's Outcomes, To What Ends?

PGI #323 2026-06-03 | Speak Up for Advocacy. Get Straight A’s.

PGI #322 2026-05-27 | Physician Referrals: Strategic Planning Guide, Circles of Influence.

PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™

PGI #320 2026-05-13 | CME, Not Just for Me.

PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.

PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.

PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.

PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3

PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.

PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.

PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.

PGI #312 2026-03-18 | Implementation Science. AI Driven.

PGI #311 2026-03-11 | Implementation Science, The Power of Observation.

PGI #310 2026-03-04 | Hear the Facts & A Closer Look

PGI #309 2026-02-25 | Location, Location & Location. All is Well.

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.

PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts

PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value

View our entire collection.

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