Volume 100
February 23, 2022
  • Diagnose & Treat
  • For You, On Purpose
  • Being Resourceful
  • Core Goals
  • Engaging Mix
  • First 100 Issues
Brought front and center, an early (96 weeks ago) issue introduced a thought provoking Diagnose & Treat analogy.

“As a hearing care professional, while your clinical acumen is applied intuitively, do you also regard yourself as a grassroots educational marketing specialist? In response to this question, not surprisingly, most are uncomfortable with practice promotion or worse yet, sales… 

“In this context, I often ask practice growth partners if they’d like to benefit from a logical construct in which core skills motivate them to be educational marketing experts who outsmart not outspend competition. After a lengthy phone pause or puzzled look, a common reply is “what do you mean?

“Sometimes, viewing common symptoms in new ways triggers a sense of relief and call to action. Does that sound similar with how you encourage patients to adopt behavior change which may improve their quality of life? With respect to marketing, are you a “natural expert” who achieves productive outcomes, or do you habitually wonder with anguish what to do next? In reflecting on marketing dollars you and your allies spend, do you imagine how these scarce resources could be more effectively invested? If these challenges are chronic, as is typical, have you ever thought about “Diagnosing and Treating” practice-growth initiatives?”

With this revelation, seeking to Partner, prior issue highlighted, “Our collective Practice Growth Insights narrative empowers dedicated readers who consistently discover practical applications of targeted growth strategies, many originated by forward-thinking colleagues. This detailed documentation is for you, on purpose.”

Your PGI Resource is intended to:
  • provide proven methods to educationally nurture patient care opportunities 
  • deliver turnkey solutions which capitalize on your competitive advantages
  • minimize needs to reinvent the Grassroots Educational Marketing wheel

As with clinical practice, being Resourceful bestows competitive advantages. Our collaborative progression now details how Practice Growth Insights are consistently organized to be resourceful. Going with the logical flow is easier (and more fun…) when clearly recognized.

Each issue’s CORE goals are
An engaging mix is framed by:

  • Key Themes, previewing highlights
  • Conceptual Prelude of practice growth ideas
  • Strategic Narrative weaving in and building upon prior issues
  • Proprietary Content with practical applications
  • Tactical Guidance on Outsmart don’t Outspend utilization
Weekly or occasional features include:
In addition, we periodically present in-depth Reference Guides, for example, this Practice Growth from the Outside In version encompassing 26 issues from May 19th to November 17th, 2021.
n = 26

In our illustrative Practice Growth Insights narrative arc, 26 issues (6 months) have outlined these growth pathways and detailed tactical pursuits. This handy reference guide is intended to stimulate compelling thoughts and productive action steps, with each Quartet component featuring:

  • the initiative’s brand promise
  • two motivational quotes
  • a thought-provoking word cloud
  • targeted issue #’s to review

For handy reference, our First 100 issues are easily seen, each represented by a visual icon. Viewed through your lens of specific Practice Growth by Design objectives, exploration is encouraged.
“No great discovery was ever made without a bold guess.”
—Isaac Newton
To facilitate ongoing discovery process, next week’s issue will introduce phase one of a new webpage with Search Functionality. With an extensive and rapidly growing array of insightful content for your application, we aim for it to be more easily found.

As preview, a Keyword Suggestions section will assist:

While not nearly as advanced as the James Webb Space Telescope, just taking steps in the right direction.
In the midst of busy schedules, genuine thanks for your readership. If there is one colleague you’d like to also receive Practice Growth Insights, please let us know here:
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392

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