Think of a solution this way. It's something your target customers do, and if they do it well, it has measurable strategic value to their business.
You can deliver new solutions without building new products, It's as simple as positioning, marketing and selling high-value business outcomes instead of features & benefits.
For example, restaurants want to reduce operating costs and grow the volume of take-out/delivery orders to compensate for the limited dine-in capacity. If you have a combination of products that impact one or both outcomes, it's a new solution.
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