Proposal Writing Tips
·
Make your point
first
, then explain it.
·
Be efficient with words. Convey more thoughts with fewer words.
·
Everyone needs an editor. Have the editor check each tip given here.
·
Create a proposal outline from the RFP’s instructions and organization.
·
Support your facts with statistics and reasons.
·
Use graphics, but sparingly. Any graphic you use should emphasize a point.
·
Use simple and short declarative sentences. Avoid trite claims like “world class,” “best of breed,” “exceptionally,” and “uniquely,” especially if you can’t prove it.
·
Avoid overblown statements, like “Collectively, the experience of the company’s staff exceeds ‘x’ person years.”
·
Use “we”, “us” and “our” in simple, declarative sentences. (“We will deliver ‘X’ by [date].”)
·
Use simple language appropriate to the reader. Write to express, not to impress.
