Renovation Contractor Monthly Newsletter | Oct 2019

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Contact Editor, Allan Britnell  here .
 A NOTE FROM JIM CARUK

B ack in the day, the marketing program for a contracting company or homebuilder might have included lawn signs, an ad in the Yellow Pages, and getting the young kid on your crew to drop flyers in the mailboxes around the neighbourhood you were working in.

While you may still use those techniques - minus the Yellow Pages ad - if that's all you're doing, know that your competitors are getting a leg up with the latest technological innovations.

3D Rendering:


Finished:
In our October/November issue, landing in mailboxes shortly, we look at a number of different ways technology is changing the renovation and homebuilding industry - for the good. One fascinating tool that's gaining in popularity is 3D renderings of project plans. In his first piece for Renovation Contractor, John Bleasby, explores how two companies - Aquarian Restorations in Edmonton and Lifestyles by Barons in Georgetown, Ont. - are using renderings for sales, marketing, project management, and more. 
Each has a slightly different take on how realistic or not to make their renderings. If taking this on in-house seems like a bit much for you, there's also a sidebar on farming the work out to a third-party provider. (Welcome aboard John!)

In another feature, long-time contributor Frank Condron explores how technological advancements have made home backup generators more affordable for more homeowners. Read all about it in his piece, "My G-G-G-Generation."

Finally, Herb Ellis is back with our annual review of the latest innovations that truck and van manufacturers have introduced for your mobile office.

Coming up in December 2019/January 2020, it's our annual Green Issue, looking at energy efficiency, water conservation, and more.



Judgement day ---
five tips for a great renovation awards entry
By Natasha Rombough

Winning an award can set your company apart from the competition. In addition to the marketing opportunity that all smart businesses capitalize on, it shows potential customers that not only does your work look great, it's got the stamp of approval from others in the industry.

4 old-school marketing hacks guaranteed to deliver results
By Allan Britnell

There is no denying that word-of-mouth is a great way to get new clients. But your company is liable to wither rather than thrive if you rely exclusively on the grapevine to get your name out there.

Why IT is so important to small- and medium-sized businesses
By Claudia Mamros

Part 5 of a 5-part series of articles to help small- and medium-sized businesses understand the business of information technology.

Cat machines take Jenga to the next level
By HOMES Publishing Group

You know that guy on the crew you're reluctant to let sit down at the controls of the Bobcat or any other heavy equipment because you're worried his lack of skills will lead to problems?

Recycling tiles into 'clothing'? Ukranian artist Zhanna Kadyrova show you how
By HOMES Publishing Group

They say that beauty is in the eye of the beholder. But Kadyrova finds it in abandoned industrial sites.

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