The TOT-TBID Dollars At Work program is powered by the
North Tahoe business community. Thank you to the business owners
who contribute to the Tourism Business Improvement District.
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As we advocate for the future of the North Tahoe community, we need the support of our elected officials. Please make sure you vote in the coming election this November. As a resident of this region, your voice counts!
A number of local elections are on the November ballot including elected positions in races such as Placer County Supervisor, 5th District; Member of State Assembly 1st District; United States Representative 3rd District; and Tahoe City Public Utility Director.
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TOT-TBID Dollars At Work Funded Project Highlights | |
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Annual Grant Cycle Update
The 2025 Annual Grant Cycle is underway, and applicant presentations have occurred. The next step is for committees to score the applications and make recommendations that will be reviewed by the NTCA Board of Directors at their December meeting. All meetings are open to the public.
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Secline Beach Survey
The North Tahoe Public Utility District is leading the planning and preliminary design of potential public recreation access upgrades, facility enhancements, and environmental improvements to Secline Beach in Kings Beach, in collaboration with Placer County and the California Tahoe Conservancy, and funded in part by TOT-TBID Dollars At Work. A community Open House was held on Oct. 15 at the North Tahoe Event Center, and a survey is open to collect community feedback through Nov. 8, 2024.
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Route 73 Bypass Trail Project
The Route 73 Bypass project received TOT-TBID Dollars At Work grant funding to re-align the old trail to the west side of Route 73 (Fiberboard Freeway) and provide a singletrack alternative to the road for users going between the Stumpy SG/Antone Meadows area and the top of Whoop-dee-doo and the Tahoe Rim Trail. Created by TAMBA, this sustainable section of trail creates numerous ride/hike/run loop opportunities in the Tahoe City area. Work is wrapping up and the trail is now open for your enjoyment.
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North Shore Trail Rehabilitation Update
The Tahoe City Public Utilities District is making great progress on the North Shore Trail Rehabilitation Project which was funded with TOT-TBID Dollars At Work.
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The project includes:
- Safety improvements such as painting driveway crossings and installing additional signage
- Pavement reconstruction including patching, sealing, and repaving
- Trail re-alignments to make sections of the trail safer for users, including installation of a new retaining wall to help level the trail near the Fish Hatchery
The trail will remain closed from Star Harbor to lower Lake Forest Road through mid-October. The remainder of the trail is open for use, trail users are encouraged to continue to use caution on the trail and respect cones, fencing, and signage. Construction will be complete by the end of October.
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Two Community Meetings Held to Discuss Lower Sawtooth Trailhead Improvements
Placer County and U.S. Forest Service - Tahoe National Forest hosted two community meetings the first week of October to discuss the Lower Sawtooth Trailhead Improvements Project located at the entrance to U.S. Forest Service 06 Road off Thelin Drive in Truckee’s Sierra Meadows. The project is in the design phase with construction anticipated to begin in May 2025. It’s funded with a $250,000 grant through the TOT-TBID Dollars at Work program with an additional $60,000 in matching funds from Placer County.
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Legislative Advocacy - SB 969
The NTCA stood in full support of SB 969, which was unanimously approved by the California State Senate and recently signed by Governor Newsom. The bill allows local governments to designate “Entertainment Zones” that permit local bars and restaurants to sell alcoholic beverages for consumption in designated areas with approval from local jurisdictions during events such as street fairs, festivals, and parades where previously only outside vendors were permitted to sell. The NTCA’s position is that allowing neighborhood, brick-and-mortar businesses to participate alongside outside vendors during special events supports the local economy, business community and workforce.
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Local Businesses Can Take Advantage of Destination Marketing
Mindful travel to North Lake Tahoe is a vital driver of our local economy. Tourism revenue allows our region to create more travel-related jobs as well as fund greater investments in infrastructure, amenities and innovation through the TOT-TBID Dollars At Work program. The North Lake Tahoe Marketing Cooperative offers a variety of initiatives that restaurants, local businesses, and lodging properties can take part in to promote visitation to the region and to their individual locations. Are you ready to promote your business through website updates, social media collaborations, sharing assets and more?
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Go Lakers! In support of our community vitality, the NTCA has sponsored the North Tahoe High scoreboard as well as several other youth-focused programs around North Lake Tahoe with TBID Dollars. | |
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NTCA Staff Presenting at 2024 Basecamp Conference in Moab, Utah
This month, the NTCA’s Grant Framework Manager, Tara Hetz, presented a case study of North Lake Tahoe’s transition from marketing and promoting the destination to stewarding it through the reinvestment of tourism dollars into the community. Basecamp is a regional conference and workshop focused on sharing ideas and collaboratively creating a path forward for outdoor recreation management and gateway community planning in the American West.
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Halloween Trick-or-Treat in Downtown Tahoe City
Tahoe City’s Halloween Trick-or-Treat will take place Thursday, October 31 from 4 p.m. to 6 p.m. Starting at Heritage Plaza with music, candy, and a pumpkin decorating contest, the festive, family-friendly evening also includes local businesses from one end of town to the other handing out treats.
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Road Construction blog
Several projects are occurring in the region that will improve and repair infrastructure but impact traffic and transportation between Incline Village and Tahoe City. Check out the NTCA road construction blog for weekly updates throughout the summer.
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Tahoe Living With Fire Introduces New and Improved Fire Map
A new Lake Tahoe Basin prescribed fire and current/upcoming forest fuels projects map has been introduced by the Tahoe Fire and Fuels Team. The map offers information about where burn projects are occurring, their size, duration, estimated direction of smoke travel, potential areas impacted by smoke, and contact information for the responsible land management agency.
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