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It never feels good when you’ve spent time educating a potential new client and they say: “We’re going to get some additional bids”. How do you respond?
Ask if you’ve missed something. “Is there an area that I missed or need that you feel you might be served better by someone else?”
Remind on the “total cost”, not just the bid price. “Comparison shopping is smart, but be sure you are comparing all aspects: the quality of the equipment, the experience of the installer, the responsiveness to requests, etc. Often what you save in installed cost you lose in a less efficient installation and a less responsive contractor.”
Ask if you can check back. “I’d be interested to hear how we stack up. Can I call you in a couple of days to hear what you learn?” This response helps you in three ways: 1) it shows you still want the job, 2) it allows you to modify your proposal based on what you learn, and 3) you get insights into what your competitors are offering.
Remember, seeking other prices is completely legitimate. How you respond can help set you up to win the sale - even at a higher price!
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